New Logo

[24lemons]

So after about 35 years the red '24' logo has been replaced. I have to say I was rather fond of it, it wasn't modern or trendy but it was, well, iconic. You could spot it a mile off and immediately you knew what it was. I'm not sure the new one will be as distinctive. IMO, they should have tied the new to the old a little better, color schemes etc.. but I guess it's progress.

Old

New http://www.24h-lemans.com/en/

[vincegail]

No. I don't like it. I didn't like the logo of last year either, but I thought is was just an one-off gold version of the regular one for the 90th anniversary of the first race in 1923. This new one is rather bland and indistinguishable.

Edited by vincegail on Thursday 13th February 16:41

[fatboy18]

Did Audi design it? Seems most things in the Village and around the circuit revolve around them

[GlennC]

I don't mind it, I think the old one was getting a bit dated though I agree it was easily recognisable & familiar.
I like the fact the ACO are constantly evolving & trying new things, it's what LM is all about

[DS240]

I'm quite surprised, the old one is dated but also instantly recognisable. It is like saying the coca cola branding is dated and putting a modern font instead on cans. There is no way that would happen.

[24lemons]

DS240 said:

I'm quite surprised, the old one is dated but also instantly recognisable. It is like saying the coca cola branding is dated and putting a modern font instead on cans. There is no way that would happen.

Good point. I think that it was a classic icon in much the same way that Coca Cola is. If they wanted to be-brand, I would have thought that evolution is better than revolution; Take the Gulf logo for example, it has evolved through the years to what it is now but the basic ingredients haven't changed that much.




The new Le Mans logo will be equally anonymous to seasoned race goers and newcomers alike as it has no visual similarities to the logo we've all got used to over the last 35 years!

[Some Gump]

Dislike!

There is zero carry over.
Fine, stylise it for 2014. But don't change the strapline. "heures du mans," sil vous plait. "24 the hands"? Je suis ne pas bon. *

mein francais ist nicht so gut.

[stemll]

So I need to budget for a new cap? Pah

[Some Gump]

stemll said:

So I need to budget for a new cap? Pah

Not at all. Thnk of it like a rugby shirt from 6 years ago. Just proves you've been a fan for ages...

[stemll]

Some Gump said:

stemll said:

So I need to budget for a new cap? Pah

Not at all. Thnk of it like a rugby shirt from 6 years ago. Just proves you've been a fan for ages...

And/or that you're tight. Either way works for me

[Skywalker]

Alternatively, treat it like a rock concert and wear a cap from a different race. Bathurst? Daytona?

I quite like to logo FWIW. Looking forward to seeing the vinyl stickers for this year.

[Some Gump]

stemll said:

And/or that you're tight. Either way works for me

I support wigan. You've gt to be tight to afford the half time pies!