New Fiesta ST only £17,095 - wow
New Fiesta ST only £17,095 - wow
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Discussion

300bhp/ton

Original Poster:

41,030 posts

218 months

Thursday 14th April 2022
quotequote all
Do you think they'd actually sell you one for this? The official Ford website says they are available for this price....



Isn't there some law that if a company advertises a product at a certain price, they have to honour it?

Oh, some of you might have noticed the † at the end of the price. No fear....


Pixelpeep 135

8,757 posts

170 months

Thursday 14th April 2022
quotequote all
300bhp/ton said:
Do you think they'd actually sell you one for this? The official Ford website says they are available for this price....



Isn't there some law that if a company advertises a product at a certain price, they have to honour it?

Oh, some of you might have noticed the † at the end of the price. No fear....

any chance of a text based spoiler for me please - can't view images at work frown



300bhp/ton

Original Poster:

41,030 posts

218 months

Thursday 14th April 2022
quotequote all
Pixelpeep 135 said:
any chance of a text based spoiler for me please - can't view images at work frown
[†]For Passenger Vehicles: This is the manufacturer's Recommended 'On the Road' price for the model shown. It includes delivery to Dealer, 12 months Government Vehicle Excise Duty, Government First Registration Fee, cost of number plates (estimated) and VAT (at 20%) but excludes any available retail Customer Saving.


Not much of a spoiler really. You might assume it'd say something about the price, but it isn't. For Reference if you go to the Build & config section the ST is £26,595

It seems the main Ford site is advertising the ST starting from the base Fiesta prices, which is a complete lie. I do wonder if they'd have to 'honour' it is you knew the correct legal terms for false advertising.

Megaflow

11,395 posts

253 months

Thursday 14th April 2022
quotequote all
The ‘from’ just in front of the price didn’t give you a clue then?

rolleyes

thewarlock

3,285 posts

73 months

liner33

10,861 posts

230 months

Thursday 14th April 2022
quotequote all
300bhp/ton said:
Isn't there some law that if a company advertises a product at a certain price, they have to honour it?
No

The Mad Monk

11,330 posts

145 months

Thursday 14th April 2022
quotequote all
300bhp/ton said:
Do you think they'd actually sell you one for this? The official Ford website says they are available for this price....



Isn't there some law that if a company advertises a product at a certain price, they have to honour it?

Oh, some of you might have noticed the † at the end of the price. No fear....

No, they don't have to honour it. It is "an offer to treat".

https://en.wikipedia.org/wiki/Invitation_to_treat

300bhp/ton

Original Poster:

41,030 posts

218 months

Thursday 14th April 2022
quotequote all
Megaflow said:
The ‘from’ just in front of the price didn’t give you a clue then?

rolleyes
That's my point.... .It specifically says the ST is 'from' £17,095 not the Fiesta range as a whole. Try looking at the screenshot or visit the Ford site yourself. You'll note if you do look, that the site doesn't do the same thing for the Focus ST....

thewarlock

3,285 posts

73 months

Thursday 14th April 2022
quotequote all
300bhp/ton said:
Megaflow said:
The ‘from’ just in front of the price didn’t give you a clue then?

rolleyes
That's my point.... .It specifically says the ST is 'from' £17,095 not the Fiesta range as a whole. Try looking at the screenshot or visit the Ford site yourself. You'll note if you do look, that the site doesn't do the same thing for the Focus ST....
It says 'recommended on the road price range from'

It doesn't say specifically that a Fiesta ST will cost only...

It does seem like a mistake on their website, but no, you're not going to be able to force them to sell you an ST for £17k.

iphonedyou

10,393 posts

185 months

Thursday 14th April 2022
quotequote all
300bhp/ton said:
Isn't there some law that if a company advertises a product at a certain price, they have to honour it?
Of course there isn't.

That would be an absolutely mental law, wouldn't it?


TwigtheWonderkid

48,786 posts

178 months

Thursday 14th April 2022
quotequote all
iphonedyou said:
300bhp/ton said:
Isn't there some law that if a company advertises a product at a certain price, they have to honour it?
Of course there isn't.

That would be an absolutely mental law, wouldn't it?
Could have done with such a law this week. There was a local estate agent ad in the local paper with a house up to £495,000. This was a 4 bed detached in West London. The "1" at the beginning of the price had been missed off.

cobra kid

5,562 posts

268 months

Thursday 14th April 2022
quotequote all
Different industry but back when I worked at a large supermarket, if a price increase hadn't been done on the shelf edge label prior to store opening, the store had to legally honour the price on the label or withdraw all the stock from sale until the store closed.

MustangGT

13,782 posts

308 months

Thursday 14th April 2022
quotequote all
cobra kid said:
Different industry but back when I worked at a large supermarket, if a price increase hadn't been done on the shelf edge label prior to store opening, the store had to legally honour the price on the label or withdraw all the stock from sale until the store closed.
They will honour the price, but is not legally binding. The price on the shelf/product is an invitation to treat, the offer comes at the checkout and can be declined or accepted.

K4sper

356 posts

100 months

Thursday 14th April 2022
quotequote all
iphonedyou said:
Of course there isn't.

That would be an absolutely mental law, wouldn't it?
It would be mental. What if a shop advertises a TV for £500 and you 'accept' that offer, but it turns out that it is out of stock or discontinued. You would have created a contract with the shop to sell you that TV for £500 - what are you going to do? Sue them for breach of contract?

What if you put the TV in your trolley but during the checkout process you change your mind? You might have 'accepted' the offer from the shop to buy at that price by taking it to the till. Is the shop going to sue you to complete the transaction?

The only way it can work is if the consumer makes the 'offer' by going to checkout and saying i would like to buy this TV for £500. The shop can accept or reject.

Edited by K4sper on Thursday 14th April 12:22

SWoll

22,628 posts

286 months

Thursday 14th April 2022
quotequote all
MustangGT said:
cobra kid said:
Different industry but back when I worked at a large supermarket, if a price increase hadn't been done on the shelf edge label prior to store opening, the store had to legally honour the price on the label or withdraw all the stock from sale until the store closed.
They will honour the price, but is not legally binding. The price on the shelf/product is an invitation to treat, the offer comes at the checkout and can be declined or accepted.
And I've yet to see a supermarket shelf sticker that says "Recommended price range from.."

TwigtheWonderkid

48,786 posts

178 months

Thursday 14th April 2022
quotequote all
cobra kid said:
Different industry but back when I worked at a large supermarket, if a price increase hadn't been done on the shelf edge label prior to store opening, the store had to legally honour the price on the label or withdraw all the stock from sale until the store closed.
No they didn't. They may have chosen to, but there was no legal obligation at all.

colin79666

2,205 posts

141 months

Friday 15th April 2022
quotequote all
TwigtheWonderkid said:
cobra kid said:
Different industry but back when I worked at a large supermarket, if a price increase hadn't been done on the shelf edge label prior to store opening, the store had to legally honour the price on the label or withdraw all the stock from sale until the store closed.
No they didn't. They may have chosen to, but there was no legal obligation at all.
It only becomes illegal if they advertise it at one price then charge you more at the point of sale. So as the seller you can honour the price, withdraw the stock or simply correct the price and inform the buyer before money changes hands.

There is also the law of mistake whereby something like advertising a new car for £200.00 instead of £20000 is so obvious that the contract is void.

I’m no lawyer (but did work in pricing integrity for a big supermarket as a student) but at most Ford are perhaps guilty of false advertising.

ChrisH72

3,041 posts

80 months

Friday 15th April 2022
quotequote all
Is a new ST3 really £27k now??!

In June 2020 I bought my 2017 ST3 for £9k from a main dealer. Times have certainly changed.

g40steve

1,225 posts

190 months

Friday 15th April 2022
quotequote all
ChrisH72 said:
Is a new ST3 really £27k now??!

In June 2020 I bought my 2017 ST3 for £9k from a main dealer. Times have certainly changed.
I have new 5DR, ST3, with a few options added retail between 26-27, for £22.922.



Regarding advertised price we have all jumped on misprints to only get the notification not available for such.

DodgyGeezer

48,462 posts

218 months

Friday 15th April 2022
quotequote all
iphonedyou said:
300bhp/ton said:
Isn't there some law that if a company advertises a product at a certain price, they have to honour it?
Of course there isn't.

That would be an absolutely mental law, wouldn't it?
didn't an airline get royally screwed by that in the early days of the interweb?