Worst manufacturer used car site
Discussion
t driving, etcMany manufacturer sites are over-engineered with excessive multimedia and appear to have been signed off following a demonstration on a 8-core Tower linked to a 40 inch 4K monitor, rather than stress tested on a train platform with 2 bars of 4G with a 3 year old mid range Galaxy. They also seem to be designed by the same people who do equally bad high-end watch sites.
They also cannot decide whether they are sales sites or marketing sites and end up being bad at both. "I want to find out how good the 3-series is, I'll check out the BMW website" says literally no one, so most of the soft marketing stuff is a waste of time. An easy to use configurator is a better marketing tool as 99% of the time it's fantasy shopping but you are devoting time to a brand/model. It should also be super-easy to punch out to a functional used-approved section, most of which are needlessly glossy and clunky at the same time.
They also cannot decide whether they are sales sites or marketing sites and end up being bad at both. "I want to find out how good the 3-series is, I'll check out the BMW website" says literally no one, so most of the soft marketing stuff is a waste of time. An easy to use configurator is a better marketing tool as 99% of the time it's fantasy shopping but you are devoting time to a brand/model. It should also be super-easy to punch out to a functional used-approved section, most of which are needlessly glossy and clunky at the same time.
This is not just a main dealer/ manufacturer affliction. I got into a ,high class, classic site yesterday to view an implausibly good car, albeit in the funny money league. Although I was just window shopping, other cars may have caught my eye, but the site was so rammed pompous it would seemingly show me anything but the car. I did eventually solve the maze, by which time I was jaded. This problem also affects some cheapie sites of the cabin and gravel variety which I view after articles on here about sheds. Often these sites keep reverting to self praise or promotions for finance or the RAC or insurance, All I want to see is about 10 (not 67) pictures of the car.
Edited by Lester H on Saturday 26th November 09:16
fflump said:
Many manufacturer sites are over-engineered with excessive multimedia and appear to have been signed off following a demonstration on a 8-core Tower linked to a 40 inch 4K monitor, rather than stress tested on a train platform with 2 bars of 4G with a 3 year old mid range Galaxy. They also seem to be designed by the same people who do equally bad high-end watch sites.
They also cannot decide whether they are sales sites or marketing sites and end up being bad at both. "I want to find out how good the 3-series is, I'll check out the BMW website" says literally no one, so most of the soft marketing stuff is a waste of time. An easy to use configurator is a better marketing tool as 99% of the time it's fantasy shopping but you are devoting time to a brand/model. It should also be super-easy to punch out to a functional used-approved section, most of which are needlessly glossy and clunky at the same time.
I think that nails it. They also cannot decide whether they are sales sites or marketing sites and end up being bad at both. "I want to find out how good the 3-series is, I'll check out the BMW website" says literally no one, so most of the soft marketing stuff is a waste of time. An easy to use configurator is a better marketing tool as 99% of the time it's fantasy shopping but you are devoting time to a brand/model. It should also be super-easy to punch out to a functional used-approved section, most of which are needlessly glossy and clunky at the same time.
TeaVR said:
Yes, the over engineering is a pain. The other thing is that with many sites, I find myself having to enter the same old details over and over again, and it's not always obvious how to get the site to remember me.
Yup. I'm tech literate, I even teach it. I never allow a site to save my details, but the option should be there in terms of site design as I'm as lazy as the next person. Wink.Gassing Station | Car Buying | Top of Page | What's New | My Stuff