Sticker Price of forecourt - how much wiggle room?
Sticker Price of forecourt - how much wiggle room?
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Discussion

BikeBikeBIke

Original Poster:

13,567 posts

139 months

Tuesday 28th January 2025
quotequote all
Pretty much that. Are traders expecting to knock something off these days and if so how much would be typical?

(I suspect the answer will be how long a piece of string, but I'll chance it anyway.)

snotrag

15,508 posts

235 months

Tuesday 28th January 2025
quotequote all
Depends entirely on the deal, and if/what you are p/xing.

When you are part exing or trading in, then the price of your new car is almost irrelevant.

Its the cost to change that makes a difference.

In some instances, a trader may have far more wiggle room to make you a good offer on your trade in than they do by reducing the sale price of the new car.

I have even made a purchase where the most favourable result for all involved was for the trader to 'sell me' a bunch additional nonsense I didnt want or need (tyre insurance, diamondbrite lifeshiny rubbish etc), but effectively did this by adding it on to a slightly silly p/x price offered on my old car.

He could have charged me ten grand for all that, I dont care, so long as it was reflected in the p/x figure and ultimately the cost to change at the end of all the working out.

I got the cash value 'cost to change' I wanted. He made a sale, and also made his commision by 'upselling' me all the add on crap. The p/x will have been taken straight off site to auction anyway, Winner.


Alfa numeric

3,157 posts

203 months

Tuesday 28th January 2025
quotequote all
I think it depends on whether you're buying new or used. A few years ago I got a bit knocked off a used car at a dealership by showing them a (cheaper) similar car at another dealership 2 hours away and saying that I'd buy that if they couldn't get close to the price. They got close enough.

When we've bought new I've taken in carwow quotes for the new car and WBAC quotes for the tradein and said that we'd sign up now if they can match them. Both times they've got close enough to the deal to make us happy.

Jamescrs

5,921 posts

89 months

Tuesday 28th January 2025
quotequote all
Generally now with car sales unless you can justify a reason they should reduce the price they won't.

Examples above are typical of this such as showing them Carwow can get a better deal or there is a comparative one nearby that is cheaper, but even then they may suggest you go and buy the other instead on the basis that if you do, you are taking the cheaper one off the market so there's is now the cheapest for the next customer that comes along.

The internet has changed the landscape completely in car sales and it's so easy to compare now they know they have to be keenly priced from the outset.

Save Ferris

2,737 posts

237 months

Wednesday 29th January 2025
quotequote all
BikeBikeBIke said:
Pretty much that. Are traders expecting to knock something off these days and if so how much would be typical?

(I suspect the answer will be how long a piece of string, but I'll chance it anyway.)
Typically very little room to move these days.
Main dealers will have a price strategy to follow (nearly always based on Autotrader stats)

The price starts based on the AT retail rating, which is 1-100, then will get reduced dependent how many days it's been in stock, 20/40/60 etc

There are some exceptions, but don't assume a car priced at £12,495 has £495 wiggle room built in.

Sheepshanks

39,347 posts

143 months

Wednesday 29th January 2025
quotequote all
Save Ferris said:
Typically very little room to move these days.
Main dealers will have a price strategy to follow (nearly always based on Autotrader stats)

The price starts based on the AT retail rating, which is 1-100, then will get reduced dependent how many days it's been in stock, 20/40/60 etc

There are some exceptions, but don't assume a car priced at £12,495 has £495 wiggle room built in.
You’ve only got to look at the price history of cars that have been on Autotrader for a while to see that clearly there is “room”.

Save Ferris

2,737 posts

237 months

Wednesday 29th January 2025
quotequote all
Sheepshanks said:
Save Ferris said:
Typically very little room to move these days.
Main dealers will have a price strategy to follow (nearly always based on Autotrader stats)

The price starts based on the AT retail rating, which is 1-100, then will get reduced dependent how many days it's been in stock, 20/40/60 etc

There are some exceptions, but don't assume a car priced at £12,495 has £495 wiggle room built in.
You’ve only got to look at the price history of cars that have been on Autotrader for a while to see that clearly there is “room”.
I can't comment for dealers who are not reducing their car in line with a strategy i'm afraid. If they haven't sold by 60 days they should have been more aggressive......Or the car owes them too much, and they are not at the stage where they are willing to make a loss yet.


Chamon_Lee

3,948 posts

171 months

Wednesday 29th January 2025
quotequote all
very little room apparently.
Long gone are the days of getting 2-3k knocked off just so they could shift the car.

Seems like new cars/ex demo cars tend to have larger discounts available now.