KIT CAR WEBSITES
Discussion
Hi, I, as no doubt many others am constantly being offered services by "search engine optimise peolpe" Of course we don't have a budget that stretches to £500 per month to assure our site pops up every time someone googles KITCARS.
So opinions of how these things work would be great. I understand that "page source" reveals hidden tags known as meta tags and that "header tags" (blue line at top of Windows interent explorer) are important. I am told the tags should match the page content too and that pitures should also have tags to help google crawlers or spiders find them. I also know that some, possibly including MEV have sites that are frownd upon as they are low tech or old fashioned or cheap looking.
I have set up a new site www.fastkitcar.co.uk It is supposed to feed our main site. Anyone with knoledge or ideas as to how kit car firms can reach mainstream markets would be very much appreciated by me and hopefully other kit car firms too.
Apart from that, what makes agood site in the eyes of the surfer?
Regards Stuart
So opinions of how these things work would be great. I understand that "page source" reveals hidden tags known as meta tags and that "header tags" (blue line at top of Windows interent explorer) are important. I am told the tags should match the page content too and that pitures should also have tags to help google crawlers or spiders find them. I also know that some, possibly including MEV have sites that are frownd upon as they are low tech or old fashioned or cheap looking.
I have set up a new site www.fastkitcar.co.uk It is supposed to feed our main site. Anyone with knoledge or ideas as to how kit car firms can reach mainstream markets would be very much appreciated by me and hopefully other kit car firms too.
Apart from that, what makes agood site in the eyes of the surfer?
Regards Stuart
As many links to you website from other websites across the net help quite a bit from my understanding. Even if they are unrelated, so get your web address on as many sites as you can!
In terms of SEO pictures do not paint 1,000 words. Pictures are near enough invisible to a searchbot, a tag will help but text is much more beneficial. You should have a paragraph on your home page with includes as many of the keywords people may search as possible.
Also a good site map, as some searchbots look for sitemaps and index using them.
All my knowledge...
In terms of SEO pictures do not paint 1,000 words. Pictures are near enough invisible to a searchbot, a tag will help but text is much more beneficial. You should have a paragraph on your home page with includes as many of the keywords people may search as possible.
Also a good site map, as some searchbots look for sitemaps and index using them.
All my knowledge...
Stuart, first thing you need to do is make as many mentions of "Furore" "F1" "Furore F1" "Formula One" "Furore Formula One" "F1 Kitcar" etc etc as you possibly can 
This is the single most important thing for anyone to do on any kitcar website 
Seriously, site looks good, nice, modern & fresh to my jaded old eyes, tho' you seriously need some projector headlights on those cars!
Re the keyword stuff, I was going to say that hoping to get a high rating for a single word like "kitcar" is very very difficult, then I thought "wonder what the top hit is as a matter of interest?" & guess what, my webmaster has done a good job
However if you search "kitcars" instead the results are completely different & you'll get a different result again for "kit car" & "kit cars", which all goes to show how fickle it all is!
The only search engine to optimise for is Google as it has something like 85% of all searches - Google likes old websites, so any new site is always harder, it also likes changing page content, sites with lots of pages & new pages being added. If you have a domain with the keyword in that helps - I only know what my webman has told me & he's learnt it from the ground up over years & years, would agree with whats been said above as being broadly coorrect - getting a link from someone like MSN cars (as I recently did) or the BBC or similar high profile site can make a massive difference, but having lots of links from lots of different sites is also good.
I hope that helps, but hope it doesn't help too much!!!
This is the single most important thing for anyone to do on any kitcar website Seriously, site looks good, nice, modern & fresh to my jaded old eyes, tho' you seriously need some projector headlights on those cars!
Re the keyword stuff, I was going to say that hoping to get a high rating for a single word like "kitcar" is very very difficult, then I thought "wonder what the top hit is as a matter of interest?" & guess what, my webmaster has done a good job
However if you search "kitcars" instead the results are completely different & you'll get a different result again for "kit car" & "kit cars", which all goes to show how fickle it all is!The only search engine to optimise for is Google as it has something like 85% of all searches - Google likes old websites, so any new site is always harder, it also likes changing page content, sites with lots of pages & new pages being added. If you have a domain with the keyword in that helps - I only know what my webman has told me & he's learnt it from the ground up over years & years, would agree with whats been said above as being broadly coorrect - getting a link from someone like MSN cars (as I recently did) or the BBC or similar high profile site can make a massive difference, but having lots of links from lots of different sites is also good.
I hope that helps, but hope it doesn't help too much!!!
My Lotus Elise site has been no.1 on Google (search term 'Lotus Elise') for over 7 years. I was only displaced by Lotus Cars themselves last year and Wikipedia in the last few months. This is largely due to me not owning a Lotus Elise since 2001!
The trick is to get people to link to your site by having useful content and lots of it. The HTML headers are not as significant as some SEO companies portray but you lose nothing by having relevant content in them. If you use repeated words and fill them with lots of content, the search engines will ignore them and your pages. Companies like Google know how much traffic is going to your site and using Google Analytics will certainly help your cause.
The second key thing is to update the content on your site regularly. Search engines track changes in pages, to ensure sites are not 'stale'. It is also not just about website content either. The big search engines track other sources of content such as Facebook and Twitter. The same goes for forums like this one.
I've never paid anyone to help get my sites listed. It simply doesn't make sense, so long as you do the basics. Whilst you can buy your way up the advert listings, you cannot do this with search result rankings. I've only got these rankings by putting in the time and effort and generating the content. I've written my own tools to make this as efficient as possible but it still consumes a lot of time.
Put 'Fisher Fury' into Google and you will see my other enthusiasts site in the top 3 :-)
Rob
The trick is to get people to link to your site by having useful content and lots of it. The HTML headers are not as significant as some SEO companies portray but you lose nothing by having relevant content in them. If you use repeated words and fill them with lots of content, the search engines will ignore them and your pages. Companies like Google know how much traffic is going to your site and using Google Analytics will certainly help your cause.
The second key thing is to update the content on your site regularly. Search engines track changes in pages, to ensure sites are not 'stale'. It is also not just about website content either. The big search engines track other sources of content such as Facebook and Twitter. The same goes for forums like this one.
I've never paid anyone to help get my sites listed. It simply doesn't make sense, so long as you do the basics. Whilst you can buy your way up the advert listings, you cannot do this with search result rankings. I've only got these rankings by putting in the time and effort and generating the content. I've written my own tools to make this as efficient as possible but it still consumes a lot of time.
Put 'Fisher Fury' into Google and you will see my other enthusiasts site in the top 3 :-)
Rob
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