Best Porsche Magazine?
Discussion
Pistonheads.com is good - Ted does good banner ad deals, and the target market is rich, affluent and handsome. Apart from iguana 
Magazine-in-the-trad-sense wise, I would say Porsche Post (pcgb club mag) offers the best opportunities, then I'd have a look at Evo (more general, but with right kind of readers and many other upgrade advertisers), then 911and Porsche World, followed finally by Purely Porsche.
Big media budget means doing all; small one means picking some near the top of the list.
All in my opinion, naturlich.
Rgds
Domster
Magazine-in-the-trad-sense wise, I would say Porsche Post (pcgb club mag) offers the best opportunities, then I'd have a look at Evo (more general, but with right kind of readers and many other upgrade advertisers), then 911and Porsche World, followed finally by Purely Porsche.
Big media budget means doing all; small one means picking some near the top of the list.
All in my opinion, naturlich.
Rgds
Domster
I Run a media planning and buying Agency If you mail me via my profile I will send you a BRAD data report on all of the above.
PS agree with dom regarding pistonheads could work well for online.
You need to look carefully at the three in print as non are audited by ABC as of today only a publishers statment is listed.
Bo
>> Edited by lightweight on Tuesday 31st August 15:08
PS agree with dom regarding pistonheads could work well for online.
You need to look carefully at the three in print as non are audited by ABC as of today only a publishers statment is listed.
Bo
>> Edited by lightweight on Tuesday 31st August 15:08
Well it all depends on the product & your target audience.
For example a new revolutionary left handed cross splined jiggle pin for a 1970s 911E, EVO or Autocar is hardly the place for you, stick to the marque magazines.
If however its for example products for tuning 911 turbos well then the recent editorial exposure for someone like DMS in mainstream petrolhead mags like EVO has proved amazingly effective.
For all mags tho, editorial (i.e. getting the mag to write about it- rather than just an advert in the back of the mag) is worth much more than ads, although the mags will often- *nudge nudge wink wink* want you to advertise in them for an agreed period before they agree run an editorial piece for you & often will do editorials for long & loyal advertisers when they have a new product.
Unless perhaps its something a bit wild and exciting, like say the balistic 9ff turbo, in which case they are gagging to be the ones to have such a great article.
Ps-
Domster you cheeky badgering blighter, IOU one slap!
so anyway tell me captain pink trousers- hows the RS, its just about the 2 yr off road badgering anniversary soon, have you bought it a card & a cake 
For example a new revolutionary left handed cross splined jiggle pin for a 1970s 911E, EVO or Autocar is hardly the place for you, stick to the marque magazines.
If however its for example products for tuning 911 turbos well then the recent editorial exposure for someone like DMS in mainstream petrolhead mags like EVO has proved amazingly effective.
For all mags tho, editorial (i.e. getting the mag to write about it- rather than just an advert in the back of the mag) is worth much more than ads, although the mags will often- *nudge nudge wink wink* want you to advertise in them for an agreed period before they agree run an editorial piece for you & often will do editorials for long & loyal advertisers when they have a new product.
Unless perhaps its something a bit wild and exciting, like say the balistic 9ff turbo, in which case they are gagging to be the ones to have such a great article.
Ps-
Domster you cheeky badgering blighter, IOU one slap!
so anyway tell me captain pink trousers- hows the RS, its just about the 2 yr off road badgering anniversary soon, have you bought it a card & a cake Gassing Station | Porsche General | Top of Page | What's New | My Stuff