What is your favourite thing about the Porsche brand?
What is your favourite thing about the Porsche brand?
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Discussion

TwinTurbot

Original Poster:

66 posts

174 months

Wednesday 4th February 2015
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Hi all,

Essentially I have an interview at Porsche next week where I have to present a presentation to those interviewing. I want the job profusely and so I thought it might be worth asking users of this forum their thoughts, and why.
Reason being because I wanted to gain a well-rounded view of the brand, as well as anything I might have forgotten.

So if you could please answer 'What is your favourite thing about the Porsche brand - and why?' that would be most appreciated.

Thanks.

Orangecurry

7,791 posts

235 months

Wednesday 4th February 2015
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I'm afraid your requirements are unclear - are you going for a marketing job, and want us to tell you how well the brand is marketed, or are you trying for a proper job, and want to know about the actual products?

davek_964

11,220 posts

204 months

Wednesday 4th February 2015
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Funnily enough - and I apologise that it doesn't help the OP much - but these days I have a very low opinion of the Porsche brand. The M96 chocolate engines, and the numerous stories of dreadful customer service means that as a brand, I rate them pretty low.

I currently own two of their cars so I guess you could argue that it doesn't affect their sales. However, if I do ever get around to selling my 996 turbo I have absolutely no plan to replace it with another Porsche, and have no desire at all to own a newer Porsche sports car. As a manufacturer, I find I don't really trust them very much these days.

Richie200

2,013 posts

238 months

Wednesday 4th February 2015
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Prestige/heritage/roots, hmm it seems all the things of the past are what make the brand what it is today frown

IknowJoseph

552 posts

169 months

Wednesday 4th February 2015
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Their VW stock short selling was pretty epic.

Koln-RS

4,122 posts

241 months

Wednesday 4th February 2015
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Heritage - with a lineage going back to Ferdinand Porsche I (born in 1875, so pre-dating the motorcar)

Some fantastic road and race cars over a 60 year span

Motor Sport

The brilliance of their products - put any model from the current range in a 'group test' and it would probably win it

Best of all - the 911 - preferably air-cooled wink

LordHaveMurci

12,336 posts

198 months

Wednesday 4th February 2015
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Koln-RS said:
Some fantastic road and race cars over a 60 year span

Motor Sport

The brilliance of their products - put any model from the current range in a 'group test' and it would probably win it

Best of all - the 911 - preferably air-cooled wink
Pretty much this (Cayenne/Macan excluded perhaps!).


David Hype

2,296 posts

281 months

Wednesday 4th February 2015
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TwinTurbot said:
Reason being because I wanted to gain a well-rounded view of the brand, as well as anything I might have forgotten.
If you are really serious about landing the job and you want to immerse yourself in the brand, broaden your knowledge and get some amazing photos (and other stuff) for your presentation...

Take a cheap flight to Stuttgart and spend one whole day in the Porsche Museum. Go in when it opens, use the English audio tour and listen to the whole thing from start to end, trust me it takes several hours.

Do everything including eating lunch there. Try and finish up in the section where they show the entire production process from concept, through research and development, into production, testing and realisation.

Then you will understand the Porsche thing...


Good luck with the interview! thumbup




Magic919

14,465 posts

230 months

Wednesday 4th February 2015
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I quite like the badge. I enjoy the way they bang on about the history of the company and cars. I admire the way they don't let a few engine failures put them off.

ScienceTeacher

408 posts

214 months

Wednesday 4th February 2015
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The chocolate engines have been a big worry for me, as has Porsche's handling of the issue. However, I have owned 2 regular 996 C2's and I am a Porsche man through and through. Just placed a deposit on a great 996 Turbo. Likes for me:
1. Design and engineering quality and reliability. Real world durability.
2. On road dynamics: steering feel and precision, brakes and thrust out of corners.
3. Aesthetics - I identify with the understated and practical designs.
4. World leaders in advancing real world engine design and performance.
5. Racing history built on the above. I went to Le Mans in '98 and saw their last factory win built on reliability while the Mercs floundered.
6. Value for money.

I have never bought a Porsche new, but could probably just about afford to. I do not identify with the approach of main dealers and the expensive options lists and no discounting - and the fact that lots of the blokes know little about the history and mechanicals of their products. Oh, and the fact that they don't repair cars any more just replace bits. I suspect that most new car buyers are first time customers and are less wedded to the brand than in days gone by. This might be good for dealers today but will erode brand loyalty in the future. Ultimate Porsche: Carrera GT, 996 GT3RS, 997 GT3 (any). Note: all of these are newer cars; I'm not an air-cooled nutter.

g7jhp

7,033 posts

267 months

Wednesday 4th February 2015
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Market and Customer Information Manager?

My favourite things:

- 911 - Aircooled/watercooled - the purity of shape and sound of a flat 6
- Porsche heritage
- Quality, robust feel and everyday usability v competitors

Good luck. smile


Tydeides

278 posts

226 months

Sunday 8th February 2015
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- engineering
- unique aesthetic
I always thought I was a Ferrari guy, but porsche gets under the skin

wycoller

568 posts

207 months

Sunday 8th February 2015
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Engineering and detail to engineering engine at the rear goes against flow etc every other high performance car manufacturer they also build or used to build cars that were not some skittish after 2000 road miles never mind track days required a tender loving care service and pampered and stroked like a spoilt child.

Built to get on with the job and produces what is exactly on the tin

RB_987s

134 posts

230 months

Sunday 8th February 2015
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My 2ps worth ..... old Porsche & new Porsche both with different answers.

New Porsche: Nowadays Porsche are mainly selling SUVs so their main competitors are the likes of Range Rover etc. Porsche use their sports car / racing heritage to give them a very different brand image to Range Rover.

Old Porsche - this really is my favorite thing about the brand, I love the cars of old - multiple Le Mans victories and epic sports cars the likes of which we are unlikely to see again.

As someone has said already I also can't see myself buying another Porsche sports car (automatics with electric handbrakes for old ladies ....no thanks) but when my kids are old enough to stop vomiting on every journey a Cayenne would be nice.

Hope this helps and good luck

IMIA

9,996 posts

230 months

Sunday 8th February 2015
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I'm with Davek. The brand is ordinary nowadays.

I was purchasing new Porsches every three years for a long time but experiences of poor customer service combined with the brand losing touch with its engineering excellence heritage makes it unlikely I will ever buy a new Porsche again. Still very interested in the older cars though. The idea another poster recommended of going to Stuttgart is a brilliant idea. OP you should do this and your prospective employer will also be very impressed with your research methodology.

I agree as others have said though that their products are as good if not better than anything on the market even if most of their product range are now optimised VWs/Audis. To add balance my wife recently bought a new AMG and she'd never deal with MB again - truly awful and Porsche are leagues ahead of other leading performance brands including Ferrari in terms of customer service even though I had an isolated issue with Porsche AG which I will struggle to forgive them for. For example try ordering a colour to sample car from Ferrari - woeful and it's almost like they're doing you a favour selling you a car. also with Porsche actually unless your dropping lots of cash on new cars every year very difficult for a real enthusiast to get hold of a new halo product like a GT3 RS.

Biggest issue is that everyone at an OPC bar the lowest paid guys who actually fix the cars are not really enthusiasts anymore. The young and old techs you never see love the cars. They need to give more of the engineers front end roles as these cars are emotional or at least they were and sales staff haven't got a clue. By way of example walk into any OPC and ask a salesman if the new GT4 has an X51 based engine and their eyes will glaze over. Ask one of the techs who you never normally see and I bet they already know the answer!


retreat

326 posts

248 months

Sunday 8th February 2015
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Best customer service I've had, I know it doesn't make a good internet thread but they treated me very well and had a good attention to detail, always remembered me and seemed really interested, they even showed me around the oily bit of the garage when I spied a GT3 at the back.

The buying experience really was second to non but then again you don't half pay for it...

My 991 was the best thing I ever bought, the thing was hewn from granite, fantastically engineered and finished to a very high standard. The whole ownership experience was positive and I would thoroughly recommend it


Best of luck!

Hard-Drive

4,291 posts

258 months

Sunday 8th February 2015
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I've always been a VW and Porsche fan above all else, and the heritage and the albeit chequered history right back to the kdf wagen and even the Tiger tank interesting.

Whilst I'd love a modern Porsche the older stuff is undeniably more interesting. In many ways the compromised and unconventional design is the biggest appeal, and I love the lineage and same basic form and aesthetics that are essentially very similar whether you are talking 356/550/911/Boxster/Cayman.

Just like a Land Rover, it's the same basic "thing" that's just technically got better and better over the years, although one of the older ones is still very good at what it was designed to do.


Bieldside

583 posts

228 months

Sunday 8th February 2015
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I would suggest that you head down to Reading and ask to see behind the scenes
I was there for my GT3 engine stickers and realised what the staff do to give us a great product
For me I have had bad customer experience but that's true of any brand
I just moved to a different OPC and have not had one complaint since
But you must want a job with Porsche for your own reasons
You don't need us to tell you why surely ???
Good luck

utgjon

713 posts

202 months

Monday 9th February 2015
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- Heritage/Racing history.
- Tenacity and bloody-mindedness of sticking to a design that they believed was right and engineering their way out of difficulty.
- Performance of their cars - on the spec sheet they should be mullered by stuff that's far more expensive, yet they aren't.


But for me - the biggest reason I like the brand is how proud they are of their previous models. Stuff like the OPC restoration projects etc really make me happy.

stuttgartmetal

8,145 posts

245 months

Tuesday 17th February 2015
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Evolution

Exclusivity

Excitement

Engineering

Excellence

There you go

No biggie