Why limit numbers
Discussion
Ok what with the GT3 fiasco and now talk of the GT4 being limited numbers, why do Porsche do this, if they could sell twice as many GT3's and GT4's why don't they build them and sell them, I understand this stops people making a premium and to a degree would mean the cars would not hold their money quite as well, but what does that matter to Porsche?
After all it's no use to Porsche that JZM are going to get £375k for a 4ltr RS, I'm sure Jonas is bloody happy but it doesn't profit Stutgart.
Surely what matters is selling new cars and lots of them.
I had a quick google and couldn't see any clear answers, anyone here who can impart some light on this for me?
After all it's no use to Porsche that JZM are going to get £375k for a 4ltr RS, I'm sure Jonas is bloody happy but it doesn't profit Stutgart.
Surely what matters is selling new cars and lots of them.
I had a quick google and couldn't see any clear answers, anyone here who can impart some light on this for me?
I'm sure that they could scale up GT production in the wink of an eye if they really wanted to, but they make all their money out of the sale of std models not GT.
Keeping GT cars supply super limited helps increase desirability and residuals which rubs off onto the rest of the range and increases sales. It is clever sales, but sadly for us genuine enthusiast buyer / drivers it just ends up in dissapointment much of the time.
Keeping GT cars supply super limited helps increase desirability and residuals which rubs off onto the rest of the range and increases sales. It is clever sales, but sadly for us genuine enthusiast buyer / drivers it just ends up in dissapointment much of the time.
Pure genius marketing and branding.
Release something very desirable and then tell everybody they cant have one. Come back when you are special enough.
Have you seen the exposure its given Porsche? Have you seen the 500 page threads on here?
Its not about selling GT3's or GT4's. Thats not important at all! In fact, I will bet that they lose money on them.
Its about the Macan and Cayenne.
Release something very desirable and then tell everybody they cant have one. Come back when you are special enough.
Have you seen the exposure its given Porsche? Have you seen the 500 page threads on here?
Its not about selling GT3's or GT4's. Thats not important at all! In fact, I will bet that they lose money on them.
Its about the Macan and Cayenne.
mollytherocker said:
Pure genius marketing and branding.
This, although I highly doubt they lose money on the cars.Same goes for the variant releases...
Their ideal buyer wants a manual GT3 but caves in and buys a GT3 PDK-S. Next he'll get the GT3 RS with PDK-S only which he'll buy too. That GT3 RS gets replaced by a newly released manual GT3 RS because Porsche changed their mind and that's the new RS 4.0, for real now. Then the 991.2 GT3 and the whole thing starts over again. Throw in a GT2 and GT2 RS for good measure.
Why sell one car to a customer when he'll buy 5 of them?
Same thing with the GT4. Manual only now, PDK-S version soon and then a ~super rare~ GT4 RS before 981.2 production ends. Bonus points for Porsche if they stagger the GT4 RS transmissions too.
It's more a UK or rhd allocation issue surely. It was not an issue to get hold of a 991 gt3 in the continent and it still isn't difficult to get one now without paying over list. For whatever reason, the UK seems to have gone into overdrive for gt3 demand compared to their home country even. Same will apply to the gt4. The 991 RS might be an issue though admittedly.
PorscheGT4 said:
mollytherocker said:
Pure genius marketing and branding.
Its not about selling GT3's or GT4's. Thats not important at all! In fact, I will bet that they lose money on them.
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I doubt Porsche lose money on any car, do the maths on how many GT cars they sellIts not about selling GT3's or GT4's. Thats not important at all! In fact, I will bet that they lose money on them.
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I would bet money that they have lost money on them. Even before you factor in the replacement engines.
EricE said:
This, although I highly doubt they lose money on the cars.
Same goes for the variant releases...
Their ideal buyer wants a manual GT3 but caves in and buys a GT3 PDK-S. Next he'll get the GT3 RS with PDK-S only which he'll buy too. That GT3 RS gets replaced by a newly released manual GT3 RS because Porsche changed their mind and that's the new RS 4.0, for real now. Then the 991.2 GT3 and the whole thing starts over again. Throw in a GT2 and GT2 RS for good measure.
Why sell one car to a customer when he'll buy 5 of them?
Same thing with the GT4. Manual only now, PDK-S version soon and then a ~super rare~ GT4 RS before 981.2 production ends. Bonus points for Porsche if they stagger the GT4 RS transmissions too.
Yes but they could do that to lots more people, I think Mollytherocker may have given the best answer yet.Same goes for the variant releases...
Their ideal buyer wants a manual GT3 but caves in and buys a GT3 PDK-S. Next he'll get the GT3 RS with PDK-S only which he'll buy too. That GT3 RS gets replaced by a newly released manual GT3 RS because Porsche changed their mind and that's the new RS 4.0, for real now. Then the 991.2 GT3 and the whole thing starts over again. Throw in a GT2 and GT2 RS for good measure.
Why sell one car to a customer when he'll buy 5 of them?
Same thing with the GT4. Manual only now, PDK-S version soon and then a ~super rare~ GT4 RS before 981.2 production ends. Bonus points for Porsche if they stagger the GT4 RS transmissions too.
Still think selling more wouldn't hurt the brand.
pete a said:
Yes but they could do that to lots more people, I think Mollytherocker may have given the best answer yet.
Still think selling more wouldn't hurt the brand.
As I understand it, Porsche are STILL the most profitable (by unit) car manufacturer in the world.Still think selling more wouldn't hurt the brand.
They didnt achieve this by accident. Remember that in circa 1995, they were a family owned company and in deep s
t!Not long ago, they nearly bought VAG. Its unbelievable really.
mollytherocker said:
The design and development cost of the 991 GT3 would have been eye watering. Theres a lot of bespoke stuff in there and its possible that the engine is not going anywhere in the future.
I would bet money that they have lost money on them. Even before you factor in the replacement engines.
They may or may not lose money on the GT cars, point is they will not care too much either way, it's the halo effect they have that's valuable and they build them in just right numbers to max this. I'm sure they have thought long and hard how many that is.I would bet money that they have lost money on them. Even before you factor in the replacement engines.
dvshannow said:
mollytherocker said:
The design and development cost of the 991 GT3 would have been eye watering. Theres a lot of bespoke stuff in there and its possible that the engine is not going anywhere in the future.
I would bet money that they have lost money on them. Even before you factor in the replacement engines.
They may or may not lose money on the GT cars, point is they will not care too much either way, it's the halo effect they have that's valuable and they build them in just right numbers to max this. I'm sure they have thought long and hard how many that is.I would bet money that they have lost money on them. Even before you factor in the replacement engines.
Its actually very easy for them when you think about it.
GT3 is for real Porsche enthusiasts who will believe in the Brand the ability to deliver proper car every time.
If you placed a deposit early when the car was announced you got a car. I was not the first one, far from it and got a car but had to be patient and then had to wait a bit more because of PTS.
If you wanted one you could get one. Limited numbers is more a question of limited production time. But believe all the guys that were early in the thread of 991 gt3 prospective owners got a car
If you placed a deposit early when the car was announced you got a car. I was not the first one, far from it and got a car but had to be patient and then had to wait a bit more because of PTS.
If you wanted one you could get one. Limited numbers is more a question of limited production time. But believe all the guys that were early in the thread of 991 gt3 prospective owners got a car
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