Why Porsche's Prices Went Up and Sales Didn't

[gtsralph]

https://www.autoevolution.com/news/stuttgart-s-exp...

[Voodoo Blue]

An interesting read, thanks for sharing.

One would hope that another priority for the incoming CEO would be to reset the relationship with his customers.

[JJ77]

Totally correct article. I remember Maura saying as much 6 months ago about the split on the Porsche Board about the price gouging.. I’m sorry but Porsche deserve all this and more, got a huge job to bring back customers to its brand again.

[GT4RS]

JJ77 said:

Totally correct article. I remember Maura saying as much 6 months ago about the split on the Porsche Board about the price gouging.. I m sorry but Porsche deserve all this and more, got a huge job to bring back customers to its brand again.

I think you re spot on with your last point.

The crazy thing is that certain Porsche dealerships aren t focused on reconnecting with past customers, they re still thinking like it s 2022 or 2023, assuming new customers will just keep coming begging for an allocation.

It ll be interesting to see how many cars Porsche sells globally in 2025, compared to their best year in 2023.

Porsche had grown in sales numbers year on year for over 15 years until 2023, they had to come under pressure at some point.

IMO, their drive to push massive sales of EV Taycans and Macans is hitting a wall, and greed per unit has finally gotten the better of them.

Leiters clearly has to be confident he can steer Porsche back on track, the mountain he faces is enormous.