Help for Poor Student
Discussion
Hi all in the Porsche area,
I am just visiting from the TVR forum for a bit of background information.
I am working on an MBA, and am studying Porsche as a case study. I would like to know the typical Porsche owner profile, age, occupation, how many other cars, why you bought one ( and not a TVR :-) ).
If you do not want to post here you can email me direct
wawoodhead@hotmail.com
If any dealers read this I would love a chat with you to discuss some business stuff.
Any help you can give would help greatly. Note all information will be treated in confidence.
Cheers
Wayne
I am just visiting from the TVR forum for a bit of background information.
I am working on an MBA, and am studying Porsche as a case study. I would like to know the typical Porsche owner profile, age, occupation, how many other cars, why you bought one ( and not a TVR :-) ).
If you do not want to post here you can email me direct
wawoodhead@hotmail.com
If any dealers read this I would love a chat with you to discuss some business stuff.
Any help you can give would help greatly. Note all information will be treated in confidence.
Cheers
Wayne
I've created a poll for you. More anonymity may solicit a greater number of results.
www.pistonheads.com/gassing/poll.htm
www.pistonheads.com/gassing/poll.htm
25-34
44.44% (4)
35-44
33.33% (3)
45-54
22.22% (2)
Under 25 0.00% (0)
55 or over 0.00% (0)
--------------------------------------------------------------------------------
What is Your Occupation?
--------------------------------------------------------------------------------
Text Answer Count
composer 1
Corporate Finance 1
DESIGNER (PRODUCT) 1
gigolo 1
IT Consultant 1
IT Contractor 1
Telecoms consultant 1
Telecoms Manager 1
Unemployed 1
--------------------------------------------------------------------------------
How many other cars do you own?
--------------------------------------------------------------------------------
None
33.33% (3)
1
33.33% (3)
3
22.22% (2)
2
11.11% (1)
4 or more 0.00% (0)
--------------------------------------------------------------------------------
Why did you buy your Porsche?
--------------------------------------------------------------------------------
Text Answer Count
Childhood dream car and YES I will buy another! 1
I love 'em! 1
I'VE ALWAYS WANTED ONE & THE KIDS CAN NOW DRIVE 1
image, to impress the laydees 1
Looks, Sound, Weekend Toy, Brand Heritage 1
Quality, performance, handling 1
Solid built, childhood dreams 1
speed, performance,reliability, styling, residuals 1
The practical sports car with image 1
--------------------------------------------------------------------------------
Number of Participants: 9
44.44% (4)
35-44
33.33% (3)
45-54
22.22% (2)
Under 25 0.00% (0)
55 or over 0.00% (0)
--------------------------------------------------------------------------------
What is Your Occupation?
--------------------------------------------------------------------------------
Text Answer Count
composer 1
Corporate Finance 1
DESIGNER (PRODUCT) 1
gigolo 1
IT Consultant 1
IT Contractor 1
Telecoms consultant 1
Telecoms Manager 1
Unemployed 1
--------------------------------------------------------------------------------
How many other cars do you own?
--------------------------------------------------------------------------------
None
33.33% (3)
1
33.33% (3)
3
22.22% (2)
2
11.11% (1)
4 or more 0.00% (0)
--------------------------------------------------------------------------------
Why did you buy your Porsche?
--------------------------------------------------------------------------------
Text Answer Count
Childhood dream car and YES I will buy another! 1
I love 'em! 1
I'VE ALWAYS WANTED ONE & THE KIDS CAN NOW DRIVE 1
image, to impress the laydees 1
Looks, Sound, Weekend Toy, Brand Heritage 1
Quality, performance, handling 1
Solid built, childhood dreams 1
speed, performance,reliability, styling, residuals 1
The practical sports car with image 1
--------------------------------------------------------------------------------
Number of Participants: 9
Thanks chaps, an interesting selection of people.
For your info I have found the following data so far from semi-offical sources.
Average age of Boxster buyer - 47 (30% women)
Average age of 911 buyer - 55
These are for new cars.
Total cars sold last year was 66000, 18K boxster, 28k 911, 20K Cayenne. UK was 3rd largest market after US and Germany, but fast catching US numbers
Few more than my TVR boys :-)
Wayne
For your info I have found the following data so far from semi-offical sources.
Average age of Boxster buyer - 47 (30% women)
Average age of 911 buyer - 55
These are for new cars.
Total cars sold last year was 66000, 18K boxster, 28k 911, 20K Cayenne. UK was 3rd largest market after US and Germany, but fast catching US numbers
Few more than my TVR boys :-)
Wayne
What age are you?
--------------------------------------------------------------------------------
25-34
56.36% (31)
35-44
32.73% (18)
45-54
5.45% (3)
Under 25
3.64% (2)
55 or over
1.82% (1)
--------------------------------------------------------------------------------
What is Your Occupation?
--------------------------------------------------------------------------------
Text Answer Count
IT Manager 4
Chartered surveyor 2
company director 2
Director 2
IT Consultant 2
IT Contractor 2
Account Director 1
advertising 1
advertising creative 1
Analyst programmer 1
Being Awesome 1
Business Development manager 1
buyer 1
Commercial Director 1
composer 1
Corporate Finance 1
Creative Marketing 1
Design Engineer 1
Designer 1
DESIGNER (PRODUCT) 1
Director, IT Security 1
Doctor 1
doctor (GP) 1
Engineer 1
gigolo 1
international real estate 1
Investment Banker 1
IT 1
IT Director 1
IT Project manager 1
IT Support 1
Lawyer 1
Management consultant 1
marine surveyor 1
process analyst 1
Purchasing consultant 1
Research Analyst 1
retired 1
Retired Army Officer 1
sales 1
Senior Software Engineer 1
Software Developer 1
Surgeon 1
Telecoms consultant 1
Telecoms Manager 1
Unemployed 1
Vice President 1
--------------------------------------------------------------------------------
How many other cars do you own?
--------------------------------------------------------------------------------
1
40.00% (22)
None
21.82% (12)
2
20.00% (11)
3
12.73% (7)
4 or more
5.45% (3)
--------------------------------------------------------------------------------
Why did you buy your Porsche?
--------------------------------------------------------------------------------
Text Answer Count
always wanted one 2
Allround performance and value for money 1
Always wanted one! Wonderful sports car. 1
Best in Class/Le Mans heritage 1
Cheap weekend project 1
Childhood dream 1
Childhood dream car 1
Childhood dream car and YES I will buy another! 1
Childhood dream, and I now have the cash 1
company car 1
complete sports car and by experience 1
Cos I like them 1
Engineering, Beautiful Looks, Best sportscar for £ 1
Engineering, build quality, Le Mans 1
For every day use more sence than Elise I had 1
Fun, quality, can fit my son in the back. 1
Fun.......................... 1
Handling, Power, Looks, Name 1
I love 'em! 1
I needed something awesome to drive 1
I wanted the ultimate A to B sports car. 1
I'VE ALWAYS WANTED ONE & THE KIDS CAN NOW DRIVE 1
image, to impress the laydees 1
Looks, Sound, Weekend Toy, Brand Heritage 1
Low depreciation, high performance, reliability 1
Marque, performance, practicality, performance 1
Mid life chrisis 1
Mid Life Crises (or weekend toy,) 1
one of lifes to own cars, justified so far. 1
pedigree, performance, looks and reliability 1
Performance 1
Performance car but still practical and reliable 1
Performance with practicality/reliability 1
performance, convertible, hadnling, fun, looks 1
performance, handling, build quality 1
Performance, proper sports car not warmed up hatch 1
Performance, Quality, Got a good price! 1
performance, quality, looks, passion 1
performance, reliability, looks 1
Power, handling, reliability, FUN 1
Price, badge, handling, rear wheel drive, quality 1
price/performance 1
Quality Reliability Engineering Performance 1
Quality, performance, handling 1
quality, reliability, style, performance, handling 1
Reliable, fun, track days, convertible, looks 1
Solid built, childhood dreams 1
Speed Handling Quality Looks combination 1
speed, performance,reliability, styling, residuals 1
The practical sports car with image 1
To drive quickly 1
Turbo power without TVR reliability 1
Wanted a 911 , Should have kept my money 1
why not? 1
--------------------------------------------------------------------------------
Number of Participants: 55
--------------------------------------------------------------------------------
25-34
56.36% (31)
35-44
32.73% (18)
45-54
5.45% (3)
Under 25
3.64% (2)
55 or over
1.82% (1)
--------------------------------------------------------------------------------
What is Your Occupation?
--------------------------------------------------------------------------------
Text Answer Count
IT Manager 4
Chartered surveyor 2
company director 2
Director 2
IT Consultant 2
IT Contractor 2
Account Director 1
advertising 1
advertising creative 1
Analyst programmer 1
Being Awesome 1
Business Development manager 1
buyer 1
Commercial Director 1
composer 1
Corporate Finance 1
Creative Marketing 1
Design Engineer 1
Designer 1
DESIGNER (PRODUCT) 1
Director, IT Security 1
Doctor 1
doctor (GP) 1
Engineer 1
gigolo 1
international real estate 1
Investment Banker 1
IT 1
IT Director 1
IT Project manager 1
IT Support 1
Lawyer 1
Management consultant 1
marine surveyor 1
process analyst 1
Purchasing consultant 1
Research Analyst 1
retired 1
Retired Army Officer 1
sales 1
Senior Software Engineer 1
Software Developer 1
Surgeon 1
Telecoms consultant 1
Telecoms Manager 1
Unemployed 1
Vice President 1
--------------------------------------------------------------------------------
How many other cars do you own?
--------------------------------------------------------------------------------
1
40.00% (22)
None
21.82% (12)
2
20.00% (11)
3
12.73% (7)
4 or more
5.45% (3)
--------------------------------------------------------------------------------
Why did you buy your Porsche?
--------------------------------------------------------------------------------
Text Answer Count
always wanted one 2
Allround performance and value for money 1
Always wanted one! Wonderful sports car. 1
Best in Class/Le Mans heritage 1
Cheap weekend project 1
Childhood dream 1
Childhood dream car 1
Childhood dream car and YES I will buy another! 1
Childhood dream, and I now have the cash 1
company car 1
complete sports car and by experience 1
Cos I like them 1
Engineering, Beautiful Looks, Best sportscar for £ 1
Engineering, build quality, Le Mans 1
For every day use more sence than Elise I had 1
Fun, quality, can fit my son in the back. 1
Fun.......................... 1
Handling, Power, Looks, Name 1
I love 'em! 1
I needed something awesome to drive 1
I wanted the ultimate A to B sports car. 1
I'VE ALWAYS WANTED ONE & THE KIDS CAN NOW DRIVE 1
image, to impress the laydees 1
Looks, Sound, Weekend Toy, Brand Heritage 1
Low depreciation, high performance, reliability 1
Marque, performance, practicality, performance 1
Mid life chrisis 1
Mid Life Crises (or weekend toy,) 1
one of lifes to own cars, justified so far. 1
pedigree, performance, looks and reliability 1
Performance 1
Performance car but still practical and reliable 1
Performance with practicality/reliability 1
performance, convertible, hadnling, fun, looks 1
performance, handling, build quality 1
Performance, proper sports car not warmed up hatch 1
Performance, Quality, Got a good price! 1
performance, quality, looks, passion 1
performance, reliability, looks 1
Power, handling, reliability, FUN 1
Price, badge, handling, rear wheel drive, quality 1
price/performance 1
Quality Reliability Engineering Performance 1
Quality, performance, handling 1
quality, reliability, style, performance, handling 1
Reliable, fun, track days, convertible, looks 1
Solid built, childhood dreams 1
Speed Handling Quality Looks combination 1
speed, performance,reliability, styling, residuals 1
The practical sports car with image 1
To drive quickly 1
Turbo power without TVR reliability 1
Wanted a 911 , Should have kept my money 1
why not? 1
--------------------------------------------------------------------------------
Number of Participants: 55
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