Thursday 5th December 2002

Trident Rebrands

Trident rebrands as Broadley Cars

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[sjc]

Hmmm. What would you rather say you own, a Trident Iceni or a Broadly one-thirty-seven? Sounds like a Kit Car modelled on something from the 1920s. I know this sounds shallow but it's put me off straight away, which is a shame because having seen/heard one on the M25 and spoke to the owner I really like it.

>>> Edited by sjc on Saturday 7th December 12:34

[jamesc]

Is this the 3rd or 4th company trying to flog this car. I remember Paul O'Niel was supposed to have ordered one; however he knew nothing about it!

James

[joust]

Moving to the name of the person responsible for the car to me is a sensible move. Trident means far too much like old Masers with their trident logo which evokes unreliability, under performance and generally a "dog". Moving to make the car linked to the guy that designed it doesn't seem too bad to me.

But then I suppose one of the nice things about my Noble is that when people as "what's that" you tell them it's designed by Lee Noble and they go "ahhhhh"

J

[funkihamsta]

Hmm changing names. Rebranding a risky exercise? Tell that to Norwich Union who changed to CGNU after the umpteenth merger and then for no credible reason 1 year later spent a million on just coming up with the name 'Aviva', the same name as a small lady's dress shop in Norwich high street.

OK there was a reason, global branding. The fact that it sounds like a shite car, and rings bells of the fictional 'Crappee' of Ben Elton's book 'Gridlock' book.

[Twin Turbo]

Must admit I quite liked the Trident name. Still, I don't really care what it's called, when's it going to go on sale?

[Podie]

joust said: But then I suppose one of the nice things about my Noble is that when people as "what's that" you tell them it's designed by Lee Noble and they go "ahhhhh"

J

Is that because;

a) they KNOW who Lee Noble is and what he's done?
b) because they want to look impressed
c) they're humouring you?

[joust]

Is that because;
a) they KNOW who Lee Noble is and what he's done?
b) because they want to look impressed
c) they're humouring you?

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Neither. It's because it's a Noble made by a bloke called Noble - just pure and straightforward logic