RE: The Lexus Collection
RE: The Lexus Collection
Monday 16th December 2002

The Lexus Collection

Lexus try to stay cool in the face of uncool


Author
Discussion

danger mouse

Original Poster:

3,828 posts

282 months

Monday 16th December 2002
quotequote all
I think that it is a little sad both in the emotional and observed sense that Lexus' marketing types don't cedit their demographic with a little more savvy and self-decision.

The Lexus is the left of field choice over a BMW or Mercedes anyway. So anyone seriously considering one will already be looking at the car and not (I really hope) any spurioius cultural refernces attached to it, especially one as poor and irelevant as Coogan's pethetic alter ego.

Over the past ten years the Lexus image builders have done miracles, they've come too far, too well to start patronsing their customers like that.

I hope they don't tell Mr. Potential customer why they've been sent scurrying. If it was me, I would be insulted at the implication that I couldn't make up my mind for myself about what was cool to the point that I would go henceforth to the closest Mazda vendor and order an RX8.

neerr

...now that is cool!

Mouse

>> Edited by danger mouse to slap in the priddy picha...



>>> Edited by danger mouse on Monday 16th December 14:25

PetrolTed

34,461 posts

324 months

Monday 16th December 2002
quotequote all
Lexus have introduced their 'lifestyle collection' at a time when Coogan is doing them a disservice. We made the connection in our coverage of that announcement rather than Lexus shouting from the rooftops that they're worried by Coogan.

plotloss

67,280 posts

291 months

Monday 16th December 2002
quotequote all
I think they are worried by Coogan because he almost single handedly killed the Probe as that is what Gareth Cheeseman drove.

Matt.

Podie

46,646 posts

296 months

Monday 16th December 2002
quotequote all

plotloss said: I think they are worried by Coogan because he almost single handedly killed the Probe as that is what Gareth Cheeseman drove.

Matt.


To be fair though... you ever driven a Probe? Not exactly going to set the world alight... although V6 did come stacked with toys.

plotloss

67,280 posts

291 months

Monday 16th December 2002
quotequote all

Podie said:

plotloss said: I think they are worried by Coogan because he almost single handedly killed the Probe as that is what Gareth Cheeseman drove.

Matt.


To be fair though... you ever driven a Probe? Not exactly going to set the world alight... although V6 did come stacked with toys.


Fortunately not! I could never understand why Clarkson said its styling would snap knicker elastic. I always thought it looked like it had been designed by someone who had only heard what a sports car was supposed to look like.

Matt.

danger mouse

Original Poster:

3,828 posts

282 months

Wednesday 18th December 2002
quotequote all
Sorry Ted, read tooo much into the article, a case of don't believe everything you read, right!?

...the Probe burried it's self.

It was an American's idea of a Euro sports car (they can't tell difference between a sportcar and a GT from what I can tell) based on a rather unspecial jap' floor pan.

That would Ok if they'd kept it to themselves, but then they sold it here...

...big oops.

Now it's spiritual sucessor, thr RX8 is pretty cool...

clanger

1,087 posts

279 months

Thursday 19th December 2002
quotequote all
Lexus don't need any help in the uncool marketing stakes, their SC430 is an absolute disaster from whatever angle, be it looks, ride, handling, interior (ok its fast). Why people with obviously oodles of hard earned dosh have decided to part with it on this monstrosity beats me?

PetrolTed

34,461 posts

324 months

Thursday 19th December 2002
quotequote all
I went out in an SC430 a few months ago. Very good piece of kit, but bizarrely unique in its targeting. Really not sure who'd want such an expensive, wierd looking car.

granville

18,764 posts

282 months

Thursday 19th December 2002
quotequote all
Clanger - I agree that it's, erm, 'visually challenging' {} but I reckon they can look ok(ish) in certain colours.

I recall one of the UK mags putting it up against the relevant Jag XK and Merc equivalents and rating it as top dog...

It's not beautiful but it is bloody effective! As for the criticisms of ride quality, well

Johnny Freon

101 posts

277 months

Thursday 19th December 2002
quotequote all
This one for example looks rather good:



And I'd love a first gen LS400 as a daily.

But Lexus really need to get in some motorsports as an image-builder.

J

clanger

1,087 posts

279 months

Thursday 19th December 2002
quotequote all
Could sports cred be the reason for the rumoured Lotus connection with a Toyota engined Elise - no question about it Toyota build excellent power units - the 430's best part!

smeagol

1,947 posts

305 months

Thursday 19th December 2002
quotequote all

plotloss said: I think they are worried by Coogan because he almost single handedly killed the Probe as that is what Gareth Cheeseman drove.


I think one of the biggest problems with the probe was its name. In America a probe is something exciting that is sent off into space. In the UK a probe is something thats stuck up your @rse