Green Fingers Pinch Pennies
Survey shows green motorists have alterior motives
New research carried out by BMW has confirmed what many of the cynics among us had assumed - namely, that the recent shift in new car sales toward greener, more fuel-efficient models is being driven by consumers' desire to save money, not to save the planet.
BMW quizzed 2,068 motorists, and found that 59% of their respondants cited cost-cutting as their major motivation for buying a more environmentally-friendly car, whereas just 13% considered the environment itself their main reason.
These results offer some support for the government's strategy of using the taxation system to encourage people to buy more efficient and environmentally-friendly cars. However, with new car sales down everywhere and most consumers tightening their belts, it'll take some time for these new cars to circulate into the used market and become more affordable to many people.
BMW also reported that respondants were not prepared to sacrifice much in the way of performance for the sake of going green, even despite the potential financial savings from doing so. The survey cites BMW's own EfficientDynamics program as the answer to this dilemma, however similar sub-brands from comptetitors such as Ford's Econetic, Volkswagen's Bluemotion, Peugeot's Blue Lion and Seat's Econetic are striving for the same new sector of the market.
Then again, I'm genuinely impressed with the economy that the 330d can achieve for its performance, I thought it was fanstatic to drive and yet averaged 49.3mpg on a long run. BMW simply seem head-and-shoulders above the rest when it comes to 'efficient dynamics'. And in the end I did p/ex the Mazda. Wifey will be getting a new Mini Cooper Clubman diesel at month end. The fact that it cost over £22,000 is for another rant...

Seriously though, do these reports ever tell us anything we dont know? Does the extra tax get spent on the roads? Does the extra tax get spent on new technology for a greener future? Does it f
k!! Until it does its the same old story and I guarantee this will be the case long after were all dead.
he can barely get 30mpg doing that in his current car... hehe
Then again, I'm genuinely impressed with the economy that the 330d can achieve for its performance, I thought it was fanstatic to drive and yet averaged 49.3mpg on a long run. BMW simply seem head-and-shoulders above the rest when it comes to 'efficient dynamics'. And in the end I did p/ex the Mazda. Wifey will be getting a new Mini Cooper Clubman diesel at month end. The fact that it cost over £22,000 is for another rant...

I guess someone had to buy one eventually
The 320d does nearly double the mpg to that of an equivalently priced 320i or 325i and in gear it's quicker than the 320, on par with the 325. I'm not for one second suggesting that it's as fun or as nice sounding on when out for a play, but on the motorway it's doing 2400rpm and 60mpg so that helps soften the blow.
The fact I pay 135 per year ved helps, also.
Went for the BM because it's far more fun to drive, more efficient and faster than any of the other diesels in the price range I was looking at.
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