Lotus Feeling Optimistic
Government support given a warm welcome
Lotus Chief Executive Mike Kimberley has welcomed the government support package for the motor industry, announced yesterday by Lord Mandelson.
'I am delighted that the UK government has recognised the vital importance to the automotive industry of research into green, environmental and low carbon vehicle solutions,' he said.
Kimberley stressed that the company has been focussed on these areas for some time, noting that going green 'stays true to the Lotus brand value of creating light weight and efficient vehicles.'
This fighting talk comes after last December when Lotus revealed that sales were down by 73%. However the month before the carmaker had announced a £2million profit for the last financial year, which was a dramatic turnaround on the year ending March '07.
Kimberly accepted that difficult times were ahead. 'It will be a very tough year for the global automotive industry, but Lotus is reasonably placed compared to some other car companies,' he added.
Come to think of it, what major manufacturers have we got left in this country then? Most of the large car plants belong to foreign owned companies nowadays. Surely we aren't bailing them out too?
Lotus are, I believe, in the sweet spot right now. They have turned significantly green in recent years and have dozens of green technology projects underway, not just the visible ones such as Tesla. It will be interesting to see if any of this new funding heads there way, either directly or via their clients - the recession could be the best thing thats happened to Lotus in years!
Lotus are a bit different - car construction and car engineering consultancy. MJK is a great guy to talk to. Huge experience.
Lotus are, I believe, in the sweet spot right now. They have turned significantly green in recent years and have dozens of green technology projects underway, not just the visible ones such as Tesla. It will be interesting to see if any of this new funding heads there way, either directly or via their clients - the recession could be the best thing thats happened to Lotus in years!
JJ
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