TVR Cerbera Advertisement HELP!!

[ktm301p]

Hi

I recently posted a thread about doing an ad for the cerb, for my A2 Media coursework, and loads of you guys (and gals) gave me brilliant support.

Im in the process of filming at the moment, and wondered: what would you want to see in an Cerby ad.???? This can be anything, however . . . the boring bit . . . I have to be targetting this car at people aged between 35 - 55. There are two major themes already present in my advertisement - the idea of the cerb being the ultimate super car on a budget - Also as a car that will recapture your youth and will bring out the 'young gun' / kid in you . . . (Which you know it does do!!)

If you can suggest anything that represents the cerbera, or what the cerbera represents i.e. britishness etc. . . Or something about the cerbera that means something to you or does something to you.

Any feedback is invaluable

P.s. We're (me and my dad - im not driving it, only 18!!) going to be filming in Bath tomorrow from around 7am - 2 in the afternoon. If your around, and spot us (a silver cerbera) feel free to say hi.
I'll post a thread on Pistonheads once the adverts been done - so you will be likely to see your suggestions in the advert

Many thanks
KTM301P

Edited by ktm301p on Saturday 30th January 22:33

[Pursyluv]

Looks like you've summed up TVR pretty well. I'm 43 and my Cerbera is my "mid-life crisis". Been out today with my 12 year old daughter and we came to the conclusion that during hard acceleration there is defintely a 3 headed dog monster trying to escape from under the bonnet, ie it's not an inamimate object, but a living creature (sorry for the cliche). As for 6 weeks worth of ownership, i know already that subject to job security, it's a keeper.

[dean_ratpac]

owned 3; 1 at 22, 27, and 30 just keep coming back! cannot wait to see video. if you need some driting action i'm always available! Keithy boy and steveT will vouch for sideways skills

[ktm301p]

lol im glad your lookin forward to it, im thinking about doing two versions - one for the coursework where the focus is less about the ferocious speed and acceleration and alot of sideways action. And more about the narrative. That one wont be as entertaining as the other one im making which is going to be much longer and wheelspin orientated :P

Watch this space

[ajp70]

I'm sure the reason your dad got a Cerb is much the same as most owners. We like cars and want something thrilling to drive and stunning to look at which turns heads. However, cannot afford a Ferrari and Ferraris are like Man United, Porsches are plentiful and a classic TR6 just wont cut it. A Cerbera gets the heart racing and you just cant help loving it even when it's being bad and emptying your bank account because that's what love does. A Cerbera is the Wonderbra ad "Hello Boys". It says your an individual and must be a petrolhead because there are definately more reliable cars out there.

Just some of my thoughts about it.

Good luck with your project BTW and I hope your filming went well today - good weather for it.

[Mr.Cerbera]

Mine is a "Manopause" moment too. Bought it, aged 48 and have NEVER regretted it.

My thoughts are:-
1) The shape is phenomenol: A metre-high camera position as the car passes by would accentuate the curvature of the arches and its gorgeous waist.
The car looks knockout from above so a 2 metre shot as she passes directly underneath
The rear windscreen is a work of art so a close-up shot towards the rear 3/4 and then the shock as she dissappears into the distance - Aggresively, without wheelspin

2) The fun and return to youth of getting up close and personal and maintaining her. Shot of me at 18 years changing the clutch, thrust-bearing of my A40 in the road, with my hair dragging in the gearbox oil under the car then switch to me coming out from under the Cerb and putting my hand up to my, now bald, head with smiles of remembrance and that undying 'I can do this !' attitude.

5) As qouted by JC. "This car has an interior designed for the 50s, the 2050s !". The style of walking up, pressing the door opener, standing back a copule of seconds as it goes through its routine then sliding behind the mind-blowing facia and pressing the 'Black Button' and the smile from the ultra smooth AJP motor firing up and going straight into 1000 rpm tickover.
(I might be overly biased here as my lower fascia has the Airball replaced by the Oil Temp Guage)



All of this has a common, visceral feeling amongst all motorists of that type and I feel would be wonderful.

Just IMHO though

Good Luck with the shooting. Looking forward to the results.
A modern philosopher once told me (before magnetic media was so prevalent) to try and get a shot of absolutely everything you can and you'll be surprised at how many scenes, that you weren't planning to make, surprisingly encapsulate your ideas and make it into the final edit.

[markh1]

Some while ago someone posted a pic of mike's (itsallyellow) race car with a three headed cerbera coming out of the clouds above it. I think if you could somehow do an animation where as the car is driving along and as it accelerates a cerberus appears out of the clouds...

Probably a bit of a daft idea but I thought that picture was rather cool!

[ktm301p]

Hi guys

First of all, thanks for the comments, they have been really useful. AJP70 - My advert is basically that! I have compared the tvr using the narrative of a father who is at the age where it is time to settle down and buy a 'sensible' car. But when he sees the tvr he realises why he loves it, it is the cars thrill and excitement that it brings, even when its not moving! Ive also taken shots at a variety of angles including waist height and shots that peer down on the cerb. So hopefully it will seem as though i am doing the cars phenomonal looks justice.
In the extended version that im doing - there will be shots of the car being tinkered with in all kinds of weather to show exactly what you said - about it being a car that is a pleasure to work on yourself.
As for the three headed dog sitting above the car, uhm well ill give it a go and see what it looks like - i think it would either look really symbolic and effective or it might just look a bit cheese and cliche.

I'll keep you guys posted.
Thanks again for everything.

[JensenA]

ajp70 said:

I'm sure the reason your dad got a Cerb is much the same as most owners. We like cars and want something thrilling to drive and stunning to look at which turns heads. However, cannot afford a Ferrari and Ferraris are like Man United, Porsches are plentiful and a classic TR6 just wont cut it. A Cerbera gets the heart racing and you just cant help loving it even when it's being bad and emptying your bank account because that's what love does. A Cerbera is the Wonderbra ad "Hello Boys". It says your an individual and must be a petrolhead because there are definately more reliable cars out there.

That sums it up pretty damm well. It is a strange and very wonderful car. It's a car that just doesn't seem to provoke any envy at all. You can park it in the roughest estate in town, and instead of getting keyed by the local lads, they look at it in admiration and you always get 'Lovely car Mister', if it was a Porsche they'd be calling you a wker. Even people who don't know anything about cars love it, old Ladies, 4 year old lads, all think it is gorgeous. Take it to France or Italy, and everywhere you go you see people snapping pictures if on there mobiles.
It's a car that somehow, according to the strange and unwritten rules of the exclusive 'Supercar Club', just shouldn't be allowed in. All the other club members can't quite believe that this rough dimaond has been allowed in, but they can't find any reason to bar it. They all secretly admire it, are infuruated that everyone thinks it's the most stunning car in the car park, but realise they haven't quite got the bks to actually go out and buy one