Research for my Cerbera Advertisement!

[ktm301p]

Hi

As some of you may be aware, I'm making an advertisement for the Cerbera as my final piece of A2 Media Coursework. As part of the process of developing my advert, I have to undertake qualitative research which basically means that I have to ask you questions on your behavioural and pyschographic characteristics. Im asking you guys this because you are my target market and I have to understand you as an consumer so that my advert is effective. :P I know thats all a bit of a mouthful, but if you could give an answer to these few questions it would make the world of difference to my advert

P.s. I know the answer to some of these questions are a bit blatantly obvious, but if its a simple question, just give an simple answer

Question 1)
What benefits do you seek from the cerbera?

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?

Question 4)
What is your favourite song of all time?

Question 5)
What is your favourite film of all time?

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)

Many thanks to everyone that helps me, it seriously is invaluable and vital to the production of this cerby advert. Once I have completed it, I shall upload and post it on PH and Youtube. Thanks Again, I owe you guys one

[WorAl]

what sort of advertisement? An advert which you would see on TV for a new one or an add that you would see in the classifieds?

[Gazzab]

Question 1)
What benefits do you seek from the cerbera?
Not sure I understand the question - but I have my cerb to help me feel alive!

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)
Weekends and occaisional commute.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?
Performance, noise and looks.

Question 4)
What is your favourite song of all time?
The Cult - She sells sanctuary

Question 5)
What is your favourite film of all time?
Terminator

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)
Some form of industrial setting to start (moody lighting, roller door opening, car lights come one, engine starts), moving onto country drives with big scenery, into a city at night with heads turning and then pulling up at a plush hotel and out gets a female driver.

[ktm301p]

WorAl said:

what sort of advertisement? An advert which you would see on TV for a new one or an add that you would see in the classifieds?

One that you would see on television

[Gazzab]

Something like this maybe....
http://noolmusic.com/videos/racing_green_tvr_sagar...

[ktm301p]

Gazzab said:

Question 1)
What benefits do you seek from the cerbera?
Not sure I understand the question - but I have my cerb to help me feel alive!

By benefits, I mean anything that improves your life in someway. anything that you may gain from the cerbera - like you said, to make you feel more alive!
Hope that helps

[ktm301p]

Gazzab said:

Something like this maybe....
http://noolmusic.com/videos/racing_green_tvr_sagar...

Yeh, I liked alot off the shots used in that advertisement. There is going to be similer scenery such as nice driving roads, night time city driving etc . . . and some sort of 180/360 type manouvre as well

[Brummmie]

ktm301p said:

Hi

As some of you may be aware, I'm making an advertisement for the Cerbera as my final piece of A2 Media Coursework. As part of the process of developing my advert, I have to undertake qualitative research which basically means that I have to ask you questions on your behavioural and pyschographic characteristics. Im asking you guys this because you are my target market and I have to understand you as an consumer so that my advert is effective. :P I know thats all a bit of a mouthful, but if you could give an answer to these few questions it would make the world of difference to my advert

P.s. I know the answer to some of these questions are a bit blatantly obvious, but if its a simple question, just give an simple answer

Question 1)
What benefits do you seek from the cerbera?
Make me more attractive to the opposite sex.

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)
As long as it is dry, anything inc trackday or shopping/repping, crushes even the fastest repmobile!

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?
Monster performance for pleb money


Question 4)
What is your favourite song of all time?
Venga Boys Uncle John

http://www.youtube.com/watch?v=v1jl4OfL5Fs



Question 5)
What is your favourite film of all time?

Dirty Dancing

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)

Start of the Wham! Club Tropicana video.

Many thanks to everyone that helps me, it seriously is invaluable and vital to the production of this cerby advert. Once I have completed it, I shall upload and post it on PH and Youtube. Thanks Again, I owe you guys one

[JensenA]

Question 1) A lighter wallet that is easier to carry around. I love cars, the Cerbera is a REAL car.
Question 2) Weekends, Holidays in Europe
Question 3) British, Performance, Looks, Charisma
Question 4) All These Things That I've Done - Killers
Question 5) Pulp Fiction
Question 6) Driving Roads

[ajp70]

Question 1)
What benefits do you seek from the cerbera?
A. A thrilling driving experience and a pride in ownership

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)
A. It's my only car but not needed to get to work, just every other occasion.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?
A. Performance, looks, individuality

Question 4)
What is your favourite song of all time?
A. Big Love (live) - Linsey Buckingham (Fleetwood Mac). To name just one.

Question 5)
What is your favourite film of all time?
A. Life of Brian - Monty Python

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)
A. It's not a posh car or refined or luxurious. It's a sleeves rolled up, down to earth car of action and it's also damn good looking to boot. I,d like to see wheels spinning, hear the sound of it, seen on the streets and the open road, it pulls into Siverstone circuit next to the pit garages and cars and (I like the idea of a sexy lady) a sexy lady gets out of the drivers side which would complement the sexyness of the car.

I know it is easy to imagine an ad and not easy to realize it but I guess you're just trying to get the flavour of what we would like. Hope this helps a little.

[Byker28i]

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)

Demi Moore stopped by her broken down car. I drive up and offer her a lift and she plants a huge kiss on me and we drive off into the sunset together.

If you can get Demi Moore, I'm free anytime...

[Adrenochrome]

Question 1)
What benefits do you seek from the cerbera?

For me it was a realisation of a long held dream.

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)

As often as the weather allows

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?

Performance, looks and noise

Question 4)
What is your favourite song of all time?

Marian - The Sisters of Mercy

Question 5)
What is your favourite film of all time?

Taegukgi

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)

Like to see it driven hard on country roads.

[WorAl]

Question 1)
What benefits do you seek from the cerbera?

Pure thrills and a smile on my face a mile wide.

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)

Weekends mainly, although, it does get used during the week sometimes too.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?

Performance, Luxury also see answer to Q1.

Question 4)
What is your favourite song of all time? Driving song, Tom Petty, Running Down a Dream.

Question 5)
What is your favourite film of all time? Pulp Fiction

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)


Hmmmmm not sure, sexy women (Denise van Outen) to go with a sexy (Paradise Purple Cerbera) car and a nice rear. Like said above, blasting round some nice country roads, the sounds, the sights, the thrill. Any time just ask Never mind AJP70.

Edited by WorAl on Monday 15th February 15:03

[skoff]

Q1) A pure driving experience & the 'do one thing every day that scares you' feeling (either driving it, or waiting for the call from the garage to tell you the size of the bill). It's a car that most people don't understand - it costs a fortune to keep it, it's as moody as a woman with the decorators in, it will rip your head off if you don't pay attention all the time, and it's not ~that~ fast by today's (supercar) standards - but it has something special that owners just 'get'
Q2) Whenever I can find an excuse on a dry day.
Q3) It does something to every sense - look at it, listen to it, feel the punch in the kidneys as you hit the loud pedal, smell the burnt hydrocarbons, taste the adrenalin in your mouth when it steps out at speed. All that AND you can take it shopping. Oh and it really annoys the green flip flop brigade.
Q4) Tricky as there isn't just one, but today it's Wild West Hero by ELO
Q5) See Q4, either Blade Runner, or Lost in Translation (yes I know ).
Q6) Just the car being driven as the TVR gods intended, oh and maybe some breasts would be nice too

[gruffalo]

Question 1)
What benefits do you seek from the cerbera?
Smiles, makes me grin.

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)
Every day when possible.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?
All but mostly performance in this car, I have others for different jobs.

Question 4)
What is your favourite song of all time?
Battle of Evermore- Led Zep


Question 5)
What is your favourite film of all time?
inglorious Basterds

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)
Something like watching them race and then getting in one to drive home with teh family.

[bobbins]

[quote=ktm301p]

Question 1)
What benefits do you seek from the cerbera? Thrills and feel good factor

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends) Weekends and days off, occasionally for the commute to work if the weather's good.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else? Not fussed about luxury or practicality. Quite like rawness and impracticality. Individuality a big thing for me too.

Question 4)
What is your favourite song of all time? Hard to say - but Bloc Party's 'Two More Years' is right up there.

Question 5)
What is your favourite film of all time? 1984

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .) The car giving it big licks - with plenty of engine noise. Tunnel involvement an absolute must!

[VPower]

Question 1)
What benefits do you seek from the cerbera?
A feeling of Freedom!

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)
Whenever I want to get that feeling.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?
Performance together with an individuality that only a select few crave.

Question 4)
What is your favourite song of all time?
Got more than one, but when I get to go on my first tunnel run, think I'll play Saturday Night by Elton John! Then Freebird on the way home!

Question 5)
What is your favourite film of all time?
Vanishing Point

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)

Driver decides to take a day off and just drive his Cerbera!
Drives against the traffic, as it all comes into town just as the sun rises.
At the lights the TVR stops (big famous junction in London say) the BMW and Porsche drivers stopped on the other side of light look across and see the TVR all alone and an empty road ahead of it.
Cut to BMW driver who fiddles with his tie and Porker driver who looks down at the bland interior of his car.
Lights change and Cerbera roars away as those other drivers crane their neck to see "What on earth was that"! Number plate has to have something like FR03DOM as it's registration.

Dissolve to caption "Cerbera - not for everybody"

[ajp70]

WorAl said:

Hmmmmm not sure, sexy women (Denise van Outen) to go with a sexy (Paradise Purple Cerbera) car and a nice rear. Like said above, blasting round some nice country roads, the sounds, the sights, the thrill. Any time just ask Never mind AJP70.

Edited by WorAl on Monday 15th February 15:03

Oi !

Could we be in danger of becoming Swiss Tonys - " Driving a Cerbera is a bit like making love to a beautiful woman"

[ktm301p]

VPower said:

Question 1)
What benefits do you seek from the cerbera?
A feeling of Freedom!

Question 2)
When would you be likely to use the cerbera? (i.e. day-to-day car, or at weekends)
Whenever I want to get that feeling.

Question 3)
Do you look for such assets as Performance, luxury, practicality? If not, what else?
Performance together with an individuality that only a select few crave.

Question 4)
What is your favourite song of all time?
Got more than one, but when I get to go on my first tunnel run, think I'll play Saturday Night by Elton John! Then Freebird on the way home!

Question 5)
What is your favourite film of all time?
Vanishing Point

Question 6)
What would you want to see in a TVR Cerbera advertisement? (i.e. promotion of assets, the scenery/background - like driving roads or a plush hotel, etc. . .)

Driver decides to take a day off and just drive his Cerbera!
Drives against the traffic, as it all comes into town just as the sun rises.
At the lights the TVR stops (big famous junction in London say) the BMW and Porsche drivers stopped on the other side of light look across and see the TVR all alone and an empty road ahead of it.
Cut to BMW driver who fiddles with his tie and Porker driver who looks down at the bland interior of his car.
Lights change and Cerbera roars away as those other drivers crane their neck to see "What on earth was that"! Number plate has to have something like FR03DOM as it's registration.

Dissolve to caption "Cerbera - not for everybody"

I tell you, I absolutely love that idea!! If I wasn't so deep into my coursework, I would definately scrap it and do your idea instead!! :P awesome idea though

[Gazzab]

Femidom as a number plate is a great idea too !