Lamborghini graphic design
Discussion
This may seem like an odd question and not sure where/who to ask. Does Lamborghini have its own in house graphic design & advertising department or are other companies brought in for it? If so, does anybody know who, especially in the UK?
The only thing I can find is the company who made their website, but nothing graphic design related.
Thanks for the help.
The only thing I can find is the company who made their website, but nothing graphic design related.
Thanks for the help.
... of certainty, Automobili Lamborghini SpA's requirements in that area are covered by Volkswagen AG's marketing people - which explains the over-complex construction of the data used for the shield, lettering and the bull used within Automobili Lamborghini SpA's corporate identity guidelines.
Thankfully, the basic structure of Automobili Lamborghini SpA's guideline documentation is very simple to follow though ALSpA (like many other car manufacturers both within Volkswagen AG and elsewhere) fail to control them at all well - which explains how many official and semi-official Lamborghini dealers in the UK and throughout the world get away with paying very little attention to them since properly 'policed' guidelines would carry penalties for the outrageous breaches of the sort we so often see ...
All I can add to that is to say that if you feel you have anything to offer, contact Sant'Agata and be prepared for one of three responses:
1. Nothing, silence, the sound of rolling tumbleweeds or
2. A sharp, cutting, 'no thank you' or, perhaps, if you're lucky
3. A creased leaflet in the post which will be from a pile of old brochures at the back of the least-used part of the factory ...
Designing anything for Automobili Lamborghini SpA is certainly a hard nut to crack unless you can lever yourself in there after a few years of trying and pestering and nagging. You will need to attempt to make sense of some complex corporate identity guidelines as a practice in the meantime - Audi's are really complex, Porsche's require tenths of millimeter accuracy and, 'amusingly', Volkswagen's own stuff includes a cut of a particular typeface which is barely distinguishable from the regular version but which, if not used or misused or used for any work other than Volkswagen's will bring down the full might of Volkswagen AG's legal monsters ... they DO have people who watch for that sort of thing!
... unless you thought it was just a case of picking some pretty pictures of Lambos and using a nice typeface or two???
Thankfully, the basic structure of Automobili Lamborghini SpA's guideline documentation is very simple to follow though ALSpA (like many other car manufacturers both within Volkswagen AG and elsewhere) fail to control them at all well - which explains how many official and semi-official Lamborghini dealers in the UK and throughout the world get away with paying very little attention to them since properly 'policed' guidelines would carry penalties for the outrageous breaches of the sort we so often see ...
All I can add to that is to say that if you feel you have anything to offer, contact Sant'Agata and be prepared for one of three responses:
1. Nothing, silence, the sound of rolling tumbleweeds or
2. A sharp, cutting, 'no thank you' or, perhaps, if you're lucky
3. A creased leaflet in the post which will be from a pile of old brochures at the back of the least-used part of the factory ...
Designing anything for Automobili Lamborghini SpA is certainly a hard nut to crack unless you can lever yourself in there after a few years of trying and pestering and nagging. You will need to attempt to make sense of some complex corporate identity guidelines as a practice in the meantime - Audi's are really complex, Porsche's require tenths of millimeter accuracy and, 'amusingly', Volkswagen's own stuff includes a cut of a particular typeface which is barely distinguishable from the regular version but which, if not used or misused or used for any work other than Volkswagen's will bring down the full might of Volkswagen AG's legal monsters ... they DO have people who watch for that sort of thing!
... unless you thought it was just a case of picking some pretty pictures of Lambos and using a nice typeface or two???
XXVIII said:
... of certainty, Automobili Lamborghini SpA's requirements in that area are covered by Volkswagen AG's marketing people - which explains the over-complex construction of the data used for the shield, lettering and the bull used within Automobili Lamborghini SpA's corporate identity guidelines.
Thankfully, the basic structure of Automobili Lamborghini SpA's guideline documentation is very simple to follow though ALSpA (like many other car manufacturers both within Volkswagen AG and elsewhere) fail to control them at all well - which explains how many official and semi-official Lamborghini dealers in the UK and throughout the world get away with paying very little attention to them since properly 'policed' guidelines would carry penalties for the outrageous breaches of the sort we so often see ...
All I can add to that is to say that if you feel you have anything to offer, contact Sant'Agata and be prepared for one of three responses:
1. Nothing, silence, the sound of rolling tumbleweeds or
2. A sharp, cutting, 'no thank you' or, perhaps, if you're lucky
3. A creased leaflet in the post which will be from a pile of old brochures at the back of the least-used part of the factory ...
Designing anything for Automobili Lamborghini SpA is certainly a hard nut to crack unless you can lever yourself in there after a few years of trying and pestering and nagging. You will need to attempt to make sense of some complex corporate identity guidelines as a practice in the meantime - Audi's are really complex, Porsche's require tenths of millimeter accuracy and, 'amusingly', Volkswagen's own stuff includes a cut of a particular typeface which is barely distinguishable from the regular version but which, if not used or misused or used for any work other than Volkswagen's will bring down the full might of Volkswagen AG's legal monsters ... they DO have people who watch for that sort of thing!
... unless you thought it was just a case of picking some pretty pictures of Lambos and using a nice typeface or two???
Thanks for the reply. Thankfully, the basic structure of Automobili Lamborghini SpA's guideline documentation is very simple to follow though ALSpA (like many other car manufacturers both within Volkswagen AG and elsewhere) fail to control them at all well - which explains how many official and semi-official Lamborghini dealers in the UK and throughout the world get away with paying very little attention to them since properly 'policed' guidelines would carry penalties for the outrageous breaches of the sort we so often see ...
All I can add to that is to say that if you feel you have anything to offer, contact Sant'Agata and be prepared for one of three responses:
1. Nothing, silence, the sound of rolling tumbleweeds or
2. A sharp, cutting, 'no thank you' or, perhaps, if you're lucky
3. A creased leaflet in the post which will be from a pile of old brochures at the back of the least-used part of the factory ...
Designing anything for Automobili Lamborghini SpA is certainly a hard nut to crack unless you can lever yourself in there after a few years of trying and pestering and nagging. You will need to attempt to make sense of some complex corporate identity guidelines as a practice in the meantime - Audi's are really complex, Porsche's require tenths of millimeter accuracy and, 'amusingly', Volkswagen's own stuff includes a cut of a particular typeface which is barely distinguishable from the regular version but which, if not used or misused or used for any work other than Volkswagen's will bring down the full might of Volkswagen AG's legal monsters ... they DO have people who watch for that sort of thing!
... unless you thought it was just a case of picking some pretty pictures of Lambos and using a nice typeface or two???
I suspected it may have been down to VW, I may have to give up the dream considering I thought it was near impossible to get involved anyway, now it's moved even closer to the impossible mark.
As for the last question, I won't even answer.Gassing Station | Supercar General | Top of Page | What's New | My Stuff