H.R. Owen Ferrari Atelier in Knightsbridge

[Angelis]

I was passing through Central London yesterday and thought I'd drop by and have a look at the new Atelier showroom that HR Owen have opened at the Berkley Hotel, right opposite Hyde Park.

This is where their clients can come along and spec their Ferrari's up.

Looks very impressive.

You won't believe how they move the cars around!!!!

A few pictures. Unfortunately, I forgot to take the picture of the outside.



























Also visited the Mclaren showroom, but they wouldn't let me take any pictures. Not a very welcoming place.

Managed to secretly take this one before the men in white McLaren overalls got me.

[mantis84]

So, how do they move the cars around then?

[ZOLLAR]

mantis84 said:

So, how do they move the cars around then?

+1

Also the woman in the photo has am interesting look in her eye what did you do after the photo was taken?

[Angelis]

ZOLLAR said:

+1

Also the woman in the photo has am interesting look in her eye what did you do after the photo was taken?

[ZOLLAR]

Angelis said:

ZOLLAR said:

+1

Also the woman in the photo has am interesting look in her eye what did you do after the photo was taken?

She loves it, I'm not sure what "it" is but she does

[iandc]

Does she come with an upgraded spec as well!!

[JonnyFive]

How do they move the cars around then?

Also, how can McLaren stop you from taking pictures? Idiots.

[Stig]

ZOLLAR said:

She loves it, I'm not sure what "it" is but she does

I think you'll find 'it' - is money and/or attention.

[mantis84]

mantis84 said:

So, how do they move the cars around then?

Come on OP, how is it done? I'm assuming by your post it's as fascinating as it is mind-blowing...

I know the floor of the dealership is raised to around waist height, and it doesn't look like they can get them in from the back, so my guess is that they have some kind of lift system.

[AngryApples]

Anyone else have problems with Thumbsnap loading pics?

I've tried in both FF and IE, cant see a damn thing!

[JonnyFive]

Looks to me like this wall;



Can be folded back and thats the entrance.

[mantis84]

Possibly, but I think that wall might actually be the dividing wall between the dealership and the neighbouring property. So maybe not?

[Penfolds]

Don't they have to take the front windows out and load them in via a truck?

[AA355]

To confirm they change the cars every 3 months and yes they do take the front windows out and a car transporter loads the cras in through the gap.

[Angelis]

Penfolds said:

Don't they have to take the front windows out and load them in via a truck?

Yep.

They have to close down the road, call glaziers to remove the glass and then reverse the trucks into the showroom and drive the cars on/off.

[Justices]

Angelis said:

That is absolutely hilarious. Mainly because I was thinking "wonder if there's a better shot of this one" before scrolling down to see a full-on casting shot

Rule #1, employ hot woman so men feel obliged to buy the supercar they were only browsing.

[Auburn852]

I just heard from a friend who has a friend in F1 and he told me that Felipe Massa is coming down to Knightsbridge tomorrow morning to do the official opening.
Not sure what time or who can go, but if anyone is there and can get some pics... please post them.

[Angelis]

Auburn852 said:

I just heard from a friend who has a friend in F1 and he told me that Felipe Massa is coming down to Knightsbridge tomorrow morning to do the official opening.
Not sure what time or who can go, but if anyone is there and can get some pics... please post them.

Yep, he's coming down tomorrow from 11am to 12:30pm.

Berkeley Hotel
Knightsbridge
London
SW1X 7RL

[giblet]

Is the opening invite only?

[Angelis]

giblet said:

Is the opening invite only?

Yes. It's for selected press & media.