Why do dealers advertise SOLD cars ?

[Vergis]

Just looking now and seen a few supercars advertised as sold and its only when you read the advert you see at the bottom its SOLD.

Why keep advert up ? Obviously they want to increase their profile but it does distort the market too.

There should be a rule to limit adverts on various platforms saying sold.

[ghost83]

So you then browse their other stick to see if they’ve got anything else you might be interested in

[popeyewhite]

Extremely annoying. There are some performance car dealers that advertise 'x' amount of a certain marque yet when you get there 10 /15 are sold. If you know what car you want it's infuriating as you waste your time. How about "deposit taken" ? Just as annoying. Not as if you're going to watch the website like a hawk just to see if the deal goes through. And while we're here "£5000 EXTRAS!!!" No there's not you shifty fker those are all standard.

[Cheib]

Vergis said:

Just looking now and seen a few supercars advertised as sold and its only when you read the advert you see at the bottom its SOLD.

Why keep advert up ? Obviously they want to increase their profile but it does distort the market too.

There should be a rule to limit adverts on various platforms saying sold.

Regulation to stop car dealers spoofing the market ?!?! Chance would be a fine thing.

[Vergis]

Maybe we should do a name and shame.

Premier GT big culprits - shame on you ... shame shame shame

[DoubleD]

Its hardly a big deal

[steve954]

I'm guessing it's a cost thing? If the car is sold and the ad still has a few weeks to run then change the listing to sold and then edit it with new car details therefore saving the cost of a new ad.

[Trevor555]

More annoying is the dealers that advertise cars they don't have.

[andrew]

advertising sold cars :

• gives the impression that the dealer is trusted and actually selling cars
• exaggerates their footprint when in truth they only have a few cars for sale
• gives the impression that a quiet market is moving and that you should grab that car whilst you can

hth

[toastyhamster]

There's a lot of cars on AT that either don't exist or have been sold judging by a few calls I've made recently. All of these so far have been non-showroom sellers, I guess it keeps them on AT and yes, I looked at the rest of their stock, so guilty me.

[popeyewhite]

steve954 said:

I'm guessing it's a cost thing? If the car is sold and the ad still has a few weeks to run then change the listing to sold and then edit it with new car details therefore saving the cost of a new ad.

I'm going with this.

[ashleyman]

There’s a few dealers who do this and once their sold change the ads to ‘wanted’ or ‘looking for similar stock’ so it then becomes a wanted ad. Pretty clever but very annoying when you see the perfect car at a good price and then see SOLD MORE WANTED!

[Vergis]

The problem is some traders re-advertise after the advert expires.

[cayman-black]

There was me thinking nothing was selling!