Lamborghini's future now that Porsche control VW ?

[urraco]

Apologies if there are a million threads aready running on this question.

Evo ran an interesting article in the latest issue questioning the place that Lambrghini might hold in the VW hierarchy now that Porsche are the largest shareholder (31% from memory)

Any views?.......

[Murph7355]

Not convinced the two are direct competitors, so why would they change very much except to develop the models?

Certainly far less so than other members of the very bizarrely arranged VW family.

[crikeymikey]

The thing to remember is that car companies (with a couple of notable exeptions) are run by accountants, not petrolheads. Proof of which is that Porsche's most powerfull car is a bloody SUV not a sportscar.
The supercar business is notoriously fickle and can turn on it's benefactor like a cornered rat should global economics take a momentary dive.
IMO, Lamborghini and Porsche are hardly in the same business and make better bedfellows than you'd think.
VAG have done an excellent job of bringing Sant' Agata back from the brink (and into a very profitable entity) but they're suffering the same way most mass market manufacturers are.
Lamborghini occupy a unique market sector. Left of field, anti-establishment and borderline eccentric. And they're making money.

[rubystone]

crikeymikey said:

The thing to remember is that car companies (with a couple of notable exeptions) are run by accountants

...especially Porsche....but you can't knock him for what he's achieved....

[nopantshans]

I don't think porsche honestly think like that, otherwise why would there be so much technology sharing between the brands, for example audi develop DSG and put it in the TT then VW get it for the Golf R32, porsche develop something for the cayman and it ends up on a touerag.

I don't think they really give a stuff what badge is on the bonnet as long as you buy something that they make rather than someone else makes and they still make money from you.

this badge rivalry is customers and maybe engineers or whatever but the people who run companies just want to make a profit. you wouldn't sell off something like lambo simply because it competed with porsche, after all you are competing with yourself and therefore still winning, you sell it to someone else then you are really competing with someone else. thats the basis of trying to get a monopoly.

afterthought edit: lets hope they learn something from the 911 bombproof clutches though eh.

Edited by nopantshans on Wednesday 9th May 18:47