Why do ferrari owners buy cringeworthy Ferrari clothing?
Discussion
Have seen lots of Ferraris drive past over the years and alot of the time I see the owners in Ferrari tops, caps etc. Also been to some meets and amazed at the number who wear Ferrari shorts, tops and jacket. Wouldnt be surprised if they had ferrari y fronts on as well.
The question is Why?
Is this a ferrari thing in addition to not driving your cars. The number of old, low mileage ferraris for sale is shameful.
The question is Why?
Is this a ferrari thing in addition to not driving your cars. The number of old, low mileage ferraris for sale is shameful.
I think you will find the majority of people wearing Ferrari gear actually do not own a Ferrari but (I guess) aspire to doing so. Plus Ferrari are exceptionaly good at marketing. Its a bit like askinug why do lots of people buy Man. United kit.
I dont get the anger behind your question regarding low mileage old Ferraris. Same for most supercars and failry binary between people who buy them to drive them or buy them to look at them, tell people they own one etc. Why does it bother you so much?
I dont get the anger behind your question regarding low mileage old Ferraris. Same for most supercars and failry binary between people who buy them to drive them or buy them to look at them, tell people they own one etc. Why does it bother you so much?
I was at ferrari world in abu dhabi last year, saw a couple going round in head to toe yellow ferrari branded gear. Spotted them later buying more tat in the ferrari store and then again outside getting into a yellow 16M!
Ferrari owners from my expereience definitely seem much keener for the merchandise than owners of other supercars, while theres nothing wrong with it as such I do find it puts me off the brand a little
Ferrari owners from my expereience definitely seem much keener for the merchandise than owners of other supercars, while theres nothing wrong with it as such I do find it puts me off the brand a little
I think a lot of peoples wifes/GF's/kids buy stuff. It's the modern day Brut equivalent.
My GF bought me a reasonably pleasant Ferrari fleece which I used to wear in the 355 GTS with the roof off on chilly days.
You get the odd look at the petrol station but you get that anyway, and I actually got people laughing when I filled up in my 'Make Poverty History' t-shirt in the Superleggera on the way back from the running track.
My GF bought me a reasonably pleasant Ferrari fleece which I used to wear in the 355 GTS with the roof off on chilly days.
You get the odd look at the petrol station but you get that anyway, and I actually got people laughing when I filled up in my 'Make Poverty History' t-shirt in the Superleggera on the way back from the running track.
A friend of mine, who also has a 355, was holidaying in Tenerife and stumbled across a shop selling every imaginable non-official Ferrari branded piece of clothing and accessories
He promised to buy me a pair of Ferrari branded flip flops
but couldn't bring himself to do it in case someone though they were for him
Such a shame - they were so hideous they were brilliant
He promised to buy me a pair of Ferrari branded flip flops
but couldn't bring himself to do it in case someone though they were for him Such a shame - they were so hideous they were brilliant
... a friend who has been a dealer for many marques in the US in the last 50+ years, (including most US brands and European makes such as Rolls-Royce, Bentley, Aston Martin and Lamborghini) has noted that an extremely substantial percentage of Ferrari's annual sales turnover is from the sale of branded merchandise products. He also noted that another amount of 'income' they have comes, of course, from many successful lawsuits brought against infringement and violation of the Ferrari brand ...
Ferrari is not just a car brand. It's the football club of car brands. The Tifosi are passionate about their favorite car maker and they feel the same about it as they do their soccer team. On the inner circle, and I mean owners and the factory which together do create a sense of (dysfunctional?) family, there is also a real connection felt and lived up to. Long-standing Ferrari owners quite often will never buy another car brand, simply because it doesn't give them as much back, even if the cars are crap. You don't abandon your footie team just because they have a bad season (the reason that Schumi is now universally reviled in Maranello is because they thought he was one of them, but turned out not to be). And owners and enthousiasts usually get on great with each other.
It is not quite a lifestyle but that word conveys a little of what I am trying to clarify.
People that have this sense, in my experience, very regularly wear their "team colours". Whether they are owners or not. If you think of Ferrari as just a competitor to Porsche or McLaren, then you will never understand what makes Ferrari tick. It's a very Italian thing, and I love them for it. It's opera on wheels, really. But I like the screaming of a V8 better than a soprano.
Onno
It is not quite a lifestyle but that word conveys a little of what I am trying to clarify.
People that have this sense, in my experience, very regularly wear their "team colours". Whether they are owners or not. If you think of Ferrari as just a competitor to Porsche or McLaren, then you will never understand what makes Ferrari tick. It's a very Italian thing, and I love them for it. It's opera on wheels, really. But I like the screaming of a V8 better than a soprano.
Onno
marky1 said:
I've got a style theory on this, never wear the clothes of the car you are driving
I make a point of never wearing my Reliant Owners Club baseball cap when driving my Regal. Just not the done thing at all.The only thing worse than some of that hideous Ferrari tat is those fake West McLaren anoraks that did the rounds back in the late '90s. Having said that, some of the official Ferrari leather jackets are very nice indeed...they should be for the price they are charging.
birdcage said:
I filled up in my 'Make Poverty History' t-shirt in the Superleggera.
I would have given you some loose change.Y'know, to do my bit for charity.
I find that I get given lots of Porsche books. Although I don't have any, Porsche clothing doesn't tend to be too bad. I still wouldn't wear it while driving. Also it comes in more colours than just red.
I have a pair of Puma trainers that my Mrs bought me last year with a small Ferrari badge on and I don't mind wearing these because you can hardly see them under my jeans.
If you think Ferrari owners are bad get yourself down to a Harley Davidson meet, then you'll see a brand that's adored by it's followers.
Ironic really if you wear your Harley gear down the pub people think your cool even if you aint got a Harley, wear a Ferrari shirt and god forbid you own one people think your a pretentious t
t.
If you think Ferrari owners are bad get yourself down to a Harley Davidson meet, then you'll see a brand that's adored by it's followers.
Ironic really if you wear your Harley gear down the pub people think your cool even if you aint got a Harley, wear a Ferrari shirt and god forbid you own one people think your a pretentious t
t.Sarnie said:
Anyone, that wears Ferrari clothing (given to them or not) whilst driving their Ferrari needs to have a word with themself.
I'm going to give it a go to see if I can hear the little voices.Still I have to admit I do like my retro hoddie, which I find amusing as the hood covers the name on the back and the fat pony on the front is half covered when open. That and the fact a hoodie is very unferrari.
about 10yrs ago they did a classic range with fila. very nice and very subtle - vintage inspired and very much what you might expect the 50s team crew to have worn. ever since, they've tended more towards chav, which is a major shame. any repeat of that kind of line would no doubt carry a 4-5fold price increase.
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