Motorshow Update

Momentum builds for this month's British Motor Show

The Sunday Times Motor Show Live is attracting attention from a number of international media as the weeks are counted down to the show. Radio broadcast media from Austria, Spain and the Netherlands have confirmed their attendance, as have TV broadcasters CNN and international news agencies Reuters and APTN. Further TV broadcasters from France, Germany, Italy and the USA have also shown their interest in covering this year’s show.

The increase in media interest has been sparked by the introduction of the new interactive features such as the 4x4 Experience, BSM Driving School, Taster Test Drive and the Motropolis Live Action Arena which are a first for any international motor show.

50,000 sales

Advance ticket sales have hit the 50,000 mark, double the rate of sales for the equivalent period before the 2002 show. Tickets for the Motropolis Live Action Arena are being snapped up as 37,500 advance tickets have already been sold. This is the equivalent of nine of the 40 performances being sold out.

The change of date from October to June to fall over the Whitsun holiday and half term as well as the new interactive features have seen a boost in ticket sales as it makes for a great day of entertainment that appeals to the whole family.

14 year olds

BSM has assembled a 25 strong team of fully qualified instructors to man the BSM Driving School feature which will cater for kids from 14 to 17.

Visitors to the feature will pass through a series of interactive stations before getting behind the wheel. They will be introduced to BSM’s Mind Alertness Programme (MAP) and guided on one of BSM’s driving simulators. Finally they will climb behind the wheel accompanied by one of BSM’s driving instructors. A fully equipped level three adapted car will also be available for disabled drivers.

Stunts

Hollywood stuntman, Steve Griffin, the man behind the white knuckle chase in Terminator 3: Rise Of The Machines , has been called upon to coordinate the stunts in the Motropolis Live Action Arena. The live action show will bring cars and bikes to life in a high speed performance set in a city of the future.

Motropolis will be staged four times a day throughout the show, which takes place from 27 May to 6 June at the NEC in Birmingham. Advance tickets for Motropolis are £6, plus the general admission ticket at £13 until Friday, 14 May.

TV Adverts

TV advertising for the Motor Show returns to terrestrial screens on next Monday. The ads highlight the interactive features of the show and include a voice over by Jeremy Clarkson. They will be screen in the Midlands region for three weeks in the build up to and during the show.

The return of the terrestrial TV ad campaign coincides with the launch of the national radio campaign. This will be broadcast on the UK’s biggest commercial radio station, Classic FM , the exclusive radio partner of the show.

To support both TV and radio campaigns there will be continuous press and outdoor advertising, city dressing, bridge banners and a poster campaign in and around Birmingham.

Link : www.motorshowlive.com

OP Posts Only