On yer bike !!!!!

[LordBretSinclair]

Watching the Tour of Britain today and the AM logo popped up.
One Pro Cycle Team competing on AM branded Storck bikes.
Missed this tie up earlier in year http://oneprocycling.com/one-pro-cycling-launches-...

Good thing I suppose if the bike team is successful or just more brand dilution ??

[B4rnst4ble]

I wonder how many of the powerfully built leaders of commerce who own an AM own a bike

[Buster73]

B4rnst4ble said:

I wonder how many of the powerfully built leaders of commerce who own an AM own a bike

I own a bike , and use it on a regular basis , can’t comment on the rest of your question though.

[B4rnst4ble]

Lycra doesn’t suit me .....

[Ken Figenus]

LordBretSinclair said:

Missed this tie up earlier in year http://oneprocycling.com/one-pro-cycling-launches-...

Good thing I suppose if the bike team is successful or just more brand dilution ??

Barely an AM brand in sight on that press release...

A DB11 support vehicle though - more fun than a Skoda Estate no doubt!

Its a £16k pushbike and based on "The collaboration came after company founder Markus Storck placed an order for seven exclusive versions of the Aston Martin Vanquish sports car – one for himself, and six for his petrolhead friends."

This is the business model on how to fund Vanquishes!!!

[raceboy]

Seems to be quite a bit of Aston presence in the paddock



The kit is available, and I'd wear it, sold out in 'fat bloke' size though.



Will be having a look out for them when I go and watch the Tour on Saturday.

[3rtt]

Not such value

https://www.telegraph.co.uk/cycling/2018/09/01/mat...

[3rtt]

Ken Figenus said:

LordBretSinclair said:

Missed this tie up earlier in year http://oneprocycling.com/one-pro-cycling-launches-...

Good thing I suppose if the bike team is successful or just more brand dilution ??

Barely an AM brand in sight on that press release...

A DB11 support vehicle though - more fun than a Skoda Estate no doubt!

Its a £16k pushbike and based on "The collaboration came after company founder Markus Storck placed an order for seven exclusive versions of the Aston Martin Vanquish sports car – one for himself, and six for his petrolhead friends."

This is the business model on how to fund Vanquishes!!!

It would be a good business model ........if the other 6 were all sold. Which they were not.

[V8V Pete]

There is perhaps more overlap than some would think. There are plenty of overweight wealthy middle aged men who drop £10K on a high end road bike then just hang it on the wall and look at it rather than ride it. Sound vaguely familiar?

My annual target is to ride more miles than I drive in the Vantage which ends up at 5000 to 6000 per year. Having just treated myself to the best bike I thought my power to weight ratio could possibly justify for my 50th I do occasionally chuckle at the concept of a £16K bike. But as with everything in life - if it makes you happy then just do it

[Jon39]

V8V Pete said:

My annual target is to ride more miles than I drive in the Vantage, which ends up at 5000 to 6000 per year. Having just treated myself to the best bike I thought my power to weight ratio could possibly justify for my 50th ....

5000 to 6000 miles per year eh! Gosh.

You probably top my son's bike rides before sundown.

Lands End to John o' Groats.
Oslo to Calais.
Budapest to Calais.
Perimeter of Eire.

[anonymous-user]

From the What have you done thread:



A key reason for me in selecting the Vantage over any other model was being able to get my bike in the back.

[V8V Pete]

Jon39 said:

V8V Pete said:

My annual target is to ride more miles than I drive in the Vantage, which ends up at 5000 to 6000 per year. Having just treated myself to the best bike I thought my power to weight ratio could possibly justify for my 50th ....

5000 to 6000 miles per year eh! Gosh.

You probably top my son's bike rides before sundown.

Lands End to John o' Groats.
Oslo to Calais.
Budapest to Calais.
Perimeter of Eire.

Usually works out about half commuting and half leisure miles for me Jon. My days of long multiday trips are a distant memory now but may be resurrected when I retire. Good trips by your son. Did he do them supported or carrying everything he needed himself?

[V8V Pete]

Greg66 said:

From the What have you done thread:



A key reason for me in selecting the Vantage over any other model was being able to get my bike in the back.

Good to see Greg - nice car and nice bike. You need an old duvet, a couple of old sheets and some wheel bags to make sure both bike and car get to their destination unmarked though.

[anonymous-user]

Thanks! That pic was just to see whether it could be done with my frame. One of the first things I did after getting the car home. The padding will certainly be used for any journeys.

[Jon39]

V8V Pete said:

Did he do them supported, or carrying everything he needed himself?

No support convoy of Skodas. Everything required was kept in two bags, beside the rear wheel.
He described the toughest part of the UK trip, as being the Corwall section, with numerous hills. The Oslo journey being fairly level throughout.

He travelled with one friend on each journey, but I did notice that none of the friends went on a second trip!

[Ken Figenus]

3rtt said:

Not such value

https://www.telegraph.co.uk/cycling/2018/09/01/mat...

See, I don't even know what ONE Pro is (run by an ex cricketer?) but I could name you 101 bike and bike bits manufacturers. Its even a funny name that capitals can not even disguise - does it mean they only have one pro rider? Is ONE Pro a product or just a team framework startup?

[V8V Pete]

Ken Figenus said:

See, I don't even know what ONE Pro is (run by an ex cricketer?) but I could name you 101 bike and bike bits manufacturers. Its even a funny name that capitals can not even disguise - does it mean they only have one pro rider? Is ONE Pro a product or just a team framework startup?

Get a little creative and it almost reads as "On Epo" which is not good at all given pro cycling's history

[Ken Figenus]

V8V Pete said:

Get a little creative and it almost reads as "On Epo" which is not good at all given pro cycling's history

I've cycled long distance with a bone doc Pete - he had me rattling with diclos to give us an edge!!! No sidelines now mind

[JB65]

LordBretSinclair said:

Watching the Tour of Britain today and the AM logo popped up.
One Pro Cycle Team competing on AM branded Storck bikes.
Missed this tie up earlier in year http://oneprocycling.com/one-pro-cycling-launches-...

Good thing I suppose if the bike team is successful or just more brand dilution ??

Agree - brand dilution due to what seems to be an opportunistic play
Also no fit with the desire to extend the brand into hyper luxury segments incl real estate and boating. feels like an opportunistic play just to move a few cars.....
CMO needs to get its act together with a clear brand strategy, implementation plan and governance....

[Gavc]

I wonder if they will still be Aston and Storck supported next year with the women’s team. Sadly I don’t think it would happen. The team was a domestic professional team not full uci world pro team. I have followed them and they have had some reasonable results. Though it’s brand dilution and the roumoured asking price of £15k for the bikes is way off. Granted they run DuraAce Di2, but virtually all carbon frames come out of the far east and a special Aston paint job??? Doesn’t warrant this price. I nearly bought one of their tops earlier in the year, but decided not too, might now wait for their sale;)