Geneva - stand passes
Discussion
Last year for the Geneva show AM were issuing a QR code (or similar) that allowed a fast-track access to their stand during the public days. It was very useful and made me feel like an important knob.
Are they dishing them out again this year? Have they already done so and I missed it? Am I just going to be an unimportant knob once more?
(Going on Thursday btw)
Are they dishing them out again this year? Have they already done so and I missed it? Am I just going to be an unimportant knob once more?
(Going on Thursday btw)
Simon Lane said:
Drop me a line on Simon.lane@jardinemotors.co.uk and I'll sort it for you. I'll also be there on Thursday. Cheers S
Thanks Simon, I've just got back from my local dealership after giving them a nudge (because I have no shame!) and my invite pinged my phone before I'd got back home. So I'm all set. Looking forward to it.
Cold said:
Thanks Simon, I've just got back from my local dealership after giving them a nudge (because I have no shame!) and my invite pinged my phone before I'd got back home.
So I'm all set. Looking forward to it.
Excellent news glad they sorted it and hope you have a great day.So I'm all set. Looking forward to it.
Edited by Simon Lane on Monday 4th March 15:31
I sympathise. Struggling to get through to a suitable contact at Aston all yesterday, to beg an invitation to the stand. I think all the key individuals were out of the office, so the voicemail and switchboard at Gaydon crashed and didn’t get fixed all day - so I’m sadly still not the proud owner of a QR. Especially gutting as I’m taking my son to the show as a birthday treat and I have seen the awesome new cars unveiled yesterday!
Theojw71 said:
I sympathise. Struggling to get through to a suitable contact at Aston all yesterday, to beg an invitation to the stand. I think all the key individuals were out of the office, so the voicemail and switchboard at Gaydon crashed and didn’t get fixed all day - so I’m sadly still not the proud owner of a QR. Especially gutting as I’m taking my son to the show as a birthday treat and I have seen the awesome new cars unveiled yesterday!
I'll be on the stand this morning. Ping me your mobile number on my email Simon.lane@jardinemotors.co.uk and I will sort it for you. SI visited Geneva last year and it was great to be hosted on the stand.
One criticism I currently have with AM is the lack of existing customer contact. I haven’t heard anything from my local dealer for a year. I’ve been on 4 different events with Porsche in the same time.
While I don’t expect to be invited to many events, I would at least expect some form of contact.
I have spoken to one factory contact and voiced my opinion that unless your buying a 7 figure car we mere mortals don’t appear to be a consideration.
Why don’t AM do a performance day like Porsche do at Silverstone, when you have ordered a car?
Where will I look for my next extravagant car purchase? Probably not AM, I am very sad to say.
One criticism I currently have with AM is the lack of existing customer contact. I haven’t heard anything from my local dealer for a year. I’ve been on 4 different events with Porsche in the same time.
While I don’t expect to be invited to many events, I would at least expect some form of contact.
I have spoken to one factory contact and voiced my opinion that unless your buying a 7 figure car we mere mortals don’t appear to be a consideration.
Why don’t AM do a performance day like Porsche do at Silverstone, when you have ordered a car?
Where will I look for my next extravagant car purchase? Probably not AM, I am very sad to say.
All, to be absolutely clear, anyone can go on the stand at Geneva. The only time it gets closed is if there are too many people, in which case, it’s a matter of wandering around and coming back. As an owner, you have a right to visit, but the days of wafting a key under security’s nose are gone. The process is very simple, call your dealer and ask to be added to the Geneva list. If you are an existing customer, on AMLs database, you will then, assuming the dealer has pressed the right buttons, get an automated email that will give you the option to select a date to attend. You then get yourself over there, pay your €7 entrance fee and wander to the best stand at the show. The hospitality area is wonderful, but does get warm when busy so numbers are kept to a manageable level. If it’s busy, same deal, take a wander and come back.
It’s very simple and I hope this has been useful. AML desperately want to look after their existing customers, so please take them up on it. As for advertising this process, that’s down to individual dealerships and how they manage their clients, but from an HQ perspective, you will be welcomed with open arms.
It’s very simple and I hope this has been useful. AML desperately want to look after their existing customers, so please take them up on it. As for advertising this process, that’s down to individual dealerships and how they manage their clients, but from an HQ perspective, you will be welcomed with open arms.
rossi72 said:
I visited Geneva last year and it was great to be hosted on the stand.
One criticism I currently have with AM is the lack of existing customer contact. I haven’t heard anything from my local dealer for a year. I’ve been on 4 different events with Porsche in the same time.
While I don’t expect to be invited to many events, I would at least expect some form of contact.
I have spoken to one factory contact and voiced my opinion that unless your buying a 7 figure car we mere mortals don’t appear to be a consideration.
Why don’t AM do a performance day like Porsche do at Silverstone, when you have ordered a car?
Where will I look for my next extravagant car purchase? Probably not AM, I am very sad to say.
Being invited or not being invited to events by any brand would not influence my purchasing decision in the slightest , ever.One criticism I currently have with AM is the lack of existing customer contact. I haven’t heard anything from my local dealer for a year. I’ve been on 4 different events with Porsche in the same time.
While I don’t expect to be invited to many events, I would at least expect some form of contact.
I have spoken to one factory contact and voiced my opinion that unless your buying a 7 figure car we mere mortals don’t appear to be a consideration.
Why don’t AM do a performance day like Porsche do at Silverstone, when you have ordered a car?
Where will I look for my next extravagant car purchase? Probably not AM, I am very sad to say.
My point is AM, IMO, do not appear to offer customers the opportunity to get to know what their cars can do. Other brands such as Land Rover, AMG MB and Porsche offer such experiences.
I absolutely love my DB11. I have been lucky enough to own two Aston’s. I think it would be a big step in the right direction to offer such experiences. Brand awareness and customer loyalty will play a big part in a successful future for AM.
I can only comment on my own experiences. With regard to my visit to Geneva. I avoided the long queue to get on the stand and enjoyed the hospitality in the back rooms of the stand.
I absolutely love my DB11. I have been lucky enough to own two Aston’s. I think it would be a big step in the right direction to offer such experiences. Brand awareness and customer loyalty will play a big part in a successful future for AM.
I can only comment on my own experiences. With regard to my visit to Geneva. I avoided the long queue to get on the stand and enjoyed the hospitality in the back rooms of the stand.
rossi72 said:
My point is AM, IMO, do not appear to offer customers the opportunity to get to know what their cars can do. Other brands such as Land Rover, AMG MB and Porsche offer such experiences.
I absolutely love my DB11. I have been lucky enough to own two Aston’s. I think it would be a big step in the right direction to offer such experiences. Brand awareness and customer loyalty will play a big part in a successful future for AM.
I can only comment on my own experiences. With regard to my visit to Geneva. I avoided the long queue to get on the stand and enjoyed the hospitality in the back rooms of the stand.
I’ve done the Porsche experience , quite enjoyed it , factor in an overnight stay and a 500 mile round trip and overall it was ok overall.I absolutely love my DB11. I have been lucky enough to own two Aston’s. I think it would be a big step in the right direction to offer such experiences. Brand awareness and customer loyalty will play a big part in a successful future for AM.
I can only comment on my own experiences. With regard to my visit to Geneva. I avoided the long queue to get on the stand and enjoyed the hospitality in the back rooms of the stand.
Did the LR one at Skipton just the other week , really enjoyed it , I’d bought a RRS and my brother a Velar , we went round the course in a RRS but the chap wouldn’t swap into a Velar for the second half which we both thought was a tad petty , took the shine off the day tbh.
Both of which were offered after I’d bought the cars , throwing them in with the deal wouldn’t have changed my opinion in the slightest.
When I bought my AM a few years ago , nothing was mentioned, nor was I expecting anything , as mentioned before it wouldn’t influence my buying decision.
rossi72 said:
My point is AM, IMO, do not appear to offer customers the opportunity to get to know what their cars can do. Other brands such as Land Rover, AMG MB and Porsche offer such experiences.
I absolutely love my DB11. I have been lucky enough to own two Aston’s. I think it would be a big step in the right direction to offer such experiences. Brand awareness and customer loyalty will play a big part in a successful future for AM.
I can only comment on my own experiences. With regard to my visit to Geneva. I avoided the long queue to get on the stand and enjoyed the hospitality in the back rooms of the stand.
Well Aston did just released a whole set of trackdays and events the other week, under the name AMR drivers club I believe. I'm eyeing up one of the Imola dates (though its not an ideal week for me). I also get pretty regular emails with invites to other events such as Le Mans and driving tours/holidays - though they are usually very expensive imo, but it's very simple to sign up for their emails online.I absolutely love my DB11. I have been lucky enough to own two Aston’s. I think it would be a big step in the right direction to offer such experiences. Brand awareness and customer loyalty will play a big part in a successful future for AM.
I can only comment on my own experiences. With regard to my visit to Geneva. I avoided the long queue to get on the stand and enjoyed the hospitality in the back rooms of the stand.
I also got invited by email to the Geneva stand, because I gave them my email probably.... so tbh, I find them very similar to Mclaren who's marketing I also receive, and I have never struggled to get such marketing. And if you do go to Geneva, be sure to sign up to their lists.
Gassing Station | Aston Martin | Top of Page | What's New | My Stuff