Best Dealer Deals?
Discussion
Got an email from Edinburgh AM today with some (on first impressions) very good deals so thought worth sharing. Perhaps this thread could be used to post deals any of us get from our respective dealer mailing lists?
New Cars in stock, 2.9% apr:
DB11 v8 - £21k contribution
DB11AMR - £24k contribution
New Vantage - £6.7k contribution
DB11 Volante - £21.5k contribution
DBSS - £15k contribution
Some chunky discounts to be had?
New Cars in stock, 2.9% apr:
DB11 v8 - £21k contribution
DB11AMR - £24k contribution
New Vantage - £6.7k contribution
DB11 Volante - £21.5k contribution
DBSS - £15k contribution
Some chunky discounts to be had?
soofsayer said:
Got an email from Edinburgh AM today with some (on first impressions) very good deals so thought worth sharing. Perhaps this thread could be used to post deals any of us get from our respective dealer mailing lists?
New Cars in stock, 2.9% apr:
DB11 v8 - £21k contribution
DB11AMR - £24k contribution
New Vantage - £6.7k contribution
DB11 Volante - £21.5k contribution
DBSS - £15k contribution
Some chunky discounts to be had?
I think I know the answer, but this is a question not a statementNew Cars in stock, 2.9% apr:
DB11 v8 - £21k contribution
DB11AMR - £24k contribution
New Vantage - £6.7k contribution
DB11 Volante - £21.5k contribution
DBSS - £15k contribution
Some chunky discounts to be had?
Presumably this literally, never ever happens with any Ferrari, Lambo or Porsche ?
Does it ever happen with Bentley or Maserati ?
I seem to recall it does happen with non ltd ed Mclarens ?
To be happening so early in the life of cars like DB11AMR and DBSS only confirms what many have said for so long - the initial pricing or the supply levels are wrong
By way of contrast, when Ferrari launched the 812, which is effectively a refresh of the F12, although it wasn't a ltd ed car and was to be made over 2-3 yrs, with a total production of several thousand, the entire run was sold out at launch. By limiting how many are to be made/sold, which then resulted in them all selling out, not a single one will have required a penny discounting.
Imagine all the incredibly positive knock on effects if Aston had done that with DBSS - no need for special editions, huge residuals encouraging more sales of new cars also with no discount from people changing up a couple of years later, no discounting new cars, etc. They could have said we won't make more than say 100 DBSS per month to achieve that. Lower sales in the first few months but overall, better sales over say 4 yrs
I think quite a few of us have been saying for a long while now that this dealer discounting / factory support game needs to stop. In my mind it's totally distorting the value and perceived value of Astons.
If you want/need to sell a car for £150k, then set the price at that and stick to it, don't advertise it for £170k and offer a twenty grand discount.
Also, by setting the actual price lower, they might well entice some punters who otherwise wouldn't have even looked.
If you want/need to sell a car for £150k, then set the price at that and stick to it, don't advertise it for £170k and offer a twenty grand discount.
Also, by setting the actual price lower, they might well entice some punters who otherwise wouldn't have even looked.
I have never delved into the arithmetic, or conditions imposed by PCPs, but do you think they give you a 'contribution' with one hand, but then recoup it later in another way? Remember a poster from the USA telling us about attractive leasing offers, but the annual mileage was limited to I think, 2,500 miles each year?
AML have in recent years been very successful in creating almost instant sell-out demand, for most of their Special and Limited Edition models. The V8 Vantage AMR (200 limit) was one that was tricky though, and about 3 cars were 'pushed' into every dealer to reach the production limit. I noticed one dealer had their 3 on sale for about 18 months, the suddenly the same week, they were no longer for sale. Wonder where those 3 pre-registered cars went?
It appears therefore that it is the three core models which need discounts, but has that not always been the case? Customer specified orders mostly at list, and dealer 'showroom' cars being discounted.
Jon39 said:
I have never delved into the arithmetic, or conditions imposed by PCPs, but do you think they give you a 'contribution' with one hand, but then recoup it later in another way? Remember a poster from the USA telling us about attractive leasing offers, but the annual mileage was limited to I think, 2,500 miles each year?
AML have in recent years been very successful in creating almost instant sell-out demand, for most of their Special and Limited Edition models. The V8 Vantage AMR (200 limit) was one that was tricky though, and about 3 cars were 'pushed' into every dealer to reach the production limit. I noticed one dealer had their 3 on sale for about 18 months, the suddenly the same week, they were no longer for sale. Wonder where those 3 pre-registered cars went?
It appears therefore that it is the three core models which need discounts, but has that not always been the case? Customer specified orders mostly at list, and dealer 'showroom' cars being discounted.
Yes this is not new, but given how short a period DBSS has been out and the fact it's a brand new car rather than a trim level (OK I appreciate it's based on DB11), the levels of discount already available are a little unusual
I agree with everything that has been mentioned.......what cheeses me off is the rigmarole you have to go through when you ask for any discount or if the % apr could be dropped a little within the deal......the usual response is a sharp intake of breath from the dealer....but when the dealers wants rid of showroom stock the frowned upon discount and sensible % apr appear like magic and again suddenly disappear when the showroom stock sells......very frustrating and a game played by all marques not just AM.
comrie said:
I agree with everything that has been mentioned.......what cheeses me off is the rigmarole you have to go through when you ask for any discount or if the % apr could be dropped a little within the deal......the usual response is a sharp intake of breath from the dealer....but when the dealers wants rid of showroom stock the frowned upon discount and sensible % apr appear like magic and again suddenly disappear when the showroom stock sells......very frustrating and a game played by all marques not just AM.
Can’t see the problem, it’s called making a profit .Some haggle and pay less than the next person.
Again I agree everyone entitled to make a profit......but i dont think it helps the marque in the long run.......on a particular car mentioned above i was told emphatically that the % apr could not be reduced at all..............a fortnight later it has drastically reduced......if i had bought that car at the higher apr and now see a significant reduction i would feel aggrieved but thats just my opinion......we all have different views.......not saying im right.
Porsche do discounts on new cars including customer order, I was told I could get a £5-8k contribution on the 991.2. Though I'd imagine you'd get nothing on the 992 till the order list is empty. GT cars were never discounted, and if you wanted on the GT list you'd be buying dealer stock at MSRP to get up the list.
The sales guy at Ferrari was telling me he had customers choose the 720S over a 488 because McLaren were willing to take £27k off a medium spec, he was willing to discount a little but nothing that much, you can get a discount on a Portifino, but they're selling well, Ferrari were cautious not to build too many till they got an understanding of demand, supposedly it's selling really well in Italy.
What's interesting is the APR's offered, under 3% is really low, Porsche is around 6%, not sure what Ferrari is.
The sales guy at Ferrari was telling me he had customers choose the 720S over a 488 because McLaren were willing to take £27k off a medium spec, he was willing to discount a little but nothing that much, you can get a discount on a Portifino, but they're selling well, Ferrari were cautious not to build too many till they got an understanding of demand, supposedly it's selling really well in Italy.
What's interesting is the APR's offered, under 3% is really low, Porsche is around 6%, not sure what Ferrari is.
AML needs cash, Ferrari and Porsche do not, and that is the difference. Businesses don’t falter due to lack of profits (at least in the short run) but due to running out of cash. To suddenly revert to an almost “made to order” model such as Ferrari where customers effectively pay up front and then wait for their turn is very costly in the short term. AML in its present state can’t afford that luxury and needs to sell whatever leaves the production line almost at any cost.
When AML have 'Specials', particularly those which are £1m+, we hear that customers often deal directly with the factory . Are those orders still sold via the dealers, even when a customer might have made their initial contact directly to Gaydon?
The point made by hornbaek about revenue, reminds us that AML sales are to their dealers (not to the individual new car buyers). Therefore in the quest for increasing sales, are the dealers perhaps put under pressure to take extra stock, and would specifications always be decided by dealers, or might there sometimes be batches of factory specified cars.
Nothing underhand. Just interested how these aspects might work.
Gassing Station | Aston Martin | Top of Page | What's New | My Stuff