Thoughts on the market, will we see major incentives again?
Discussion
Sad and unprecedented times in the world of course but given the current climate, sales and revenue for all premium brands have to be falling through the floor. Obviously AML are unlikely to be in immediate need of cash given the Stroll deal but if things keep up, suspect that may change and they're probably financially the weakest of the mega brands. Any thoughts or convos anyone has had that may indicate anymore deals coming up? Kicking myself that I didn't find out about the Vantage deal last year until it was over.
Dewi 2 said:
How to buy a bargain Aston Martin.
Look for a perfect condition, 'as new' model of your choice, 2 to 3 years old.
It will be about half list price.
Keep as long as you can.
Enjoy.
Soleith said:
Sad and unprecedented times in the world of course but given the current climate, sales and revenue for all premium brands have to be falling through the floor. Obviously AML are unlikely to be in immediate need of cash given the Stroll deal but if things keep up, suspect that may change and they're probably financially the weakest of the mega brands. Any thoughts or convos anyone has had that may indicate anymore deals coming up? Kicking myself that I didn't find out about the Vantage deal last year until it was over.
It's unlikely - those pre-Christmas offers were to clear the decks of existing stock that hadn't shifted already. Because Vantage had been supplied in greater numbers than the need, residuals took a dump, and dealers struggled to sell a new one when a 1500 mile car was £30k cheaper. If they're to compete with Ferrari, supply needs to be lower than demand.The result is that if you want a current model, if it isn't already in a timeless collection at a MD, you'll need to spec a new one. It's the direction they need to head, and it'll no doubt upset those wanting a £130k car for £90k, but at this moment in time, they need to sell cars at closer to the list price, than the price the customer thinks they're worth. Long term it'll help residuals, as new Astons are nothing like Ferrari or Porsche for holding their money if they continued to build so many.
Depending on your urgency to be in a car, early examples of the Vantage will be coming up to the end of their 24 month PCP's in a few months (May - July for the very first ones). You'll see a bunch of sub 12,000 mile cars in a mix of specs pop up at MD's and other prestige sellers I expect.
The bargain finance deals were due to over manufacture, there were too many cars and not enough buyers, once all the overstock had been shifted AML announced there were reducing production to combat this so it's doubtful you'll see a similar offer soon.
Certainly not seeing the number of unregistered cars knocking about at my local MD that were visible before the deal.
Best bet is to take advantage of someone else deprecation on a year old car at sub £100k.
Certainly not seeing the number of unregistered cars knocking about at my local MD that were visible before the deal.
Best bet is to take advantage of someone else deprecation on a year old car at sub £100k.
My MD was telling me about some very good deals on DBSs - big discount from list and then another big discount if you take finance.
Obviously that will impact used values, so I suppose you may as well buy used unless you desperately want brand spanking new. Happily many people do, so the rest of us can enjoy them afterward.
Obviously that will impact used values, so I suppose you may as well buy used unless you desperately want brand spanking new. Happily many people do, so the rest of us can enjoy them afterward.
Dewi 2 said:
How to buy a bargain Aston Martin.
Look for a perfect condition, 'as new' model of your choice, 2 to 3 years old.
It will be about half list price.
Keep as long as you can.
Enjoy.
I expect there will be distressed sales from private owners very shortly
Sad but the way the restrictions are impacting the business world and the flow through to the whole economy tells me lots of people will suffer financially
Cars will be one non essential item people will have to dump
Graze
Sad but the way the restrictions are impacting the business world and the flow through to the whole economy tells me lots of people will suffer financially
Cars will be one non essential item people will have to dump
Graze
The difference is that in 2008/2009 we were coming almost instantly out of a boom, there was a lot of supply and only the banks were being bailed out. Today the factories are shutting down temporarily, and are getting government support. VW, DB, BMW and Porsche are temporarily shut or will by the weekend. Bentley are also closing down for three weeks initially.
So there may not be much incentive to order new cars.
Existing dealer stock and the second hand market may be different, but if there is financial support to businesses, again, why sell off your stock cheaply if your costs are already covered.
That won't apply to every car. This is the spring, when the market for high end cars traditionally improves. At the same time, there was already a downturn in top end classics. I think there may be some deals out there, but we will have to search for them.
So there may not be much incentive to order new cars.
Existing dealer stock and the second hand market may be different, but if there is financial support to businesses, again, why sell off your stock cheaply if your costs are already covered.
That won't apply to every car. This is the spring, when the market for high end cars traditionally improves. At the same time, there was already a downturn in top end classics. I think there may be some deals out there, but we will have to search for them.
Edited by cardigankid on Friday 20th March 23:10
The main logistics companies have all stopped working so there is nobody to deliver or collect new lease cars.
It is a very strange situation as there is going to be minimal movement in market stock over the coming weeks but dealers will want to try and get older stock off their stocking plans as these will be costing them.
It is a very strange situation as there is going to be minimal movement in market stock over the coming weeks but dealers will want to try and get older stock off their stocking plans as these will be costing them.
Auto810graphy said:
The main logistics companies have all stopped working so there is nobody to deliver or collect new lease cars.
It is a very strange situation as there is going to be minimal movement in market stock over the coming weeks but dealers will want to try and get older stock off their stocking plans as these will be costing them.
I would love to know how they are going to do this.It is a very strange situation as there is going to be minimal movement in market stock over the coming weeks but dealers will want to try and get older stock off their stocking plans as these will be costing them.
We were at the peak of a 10 year boom cycle with all premium manufacturers addressing the same (premium) customers. The system was already cracking before Covid-19 with cheap interest capturing buyers who were otherwise not in the buying population. A sports car is a luxury discretionary purchase which will be the first to go if the economy turns to the worst. This combined with the social stigma of driving an expensive car when the “rest of the world” is struggling will be a very big challenge to overcome. Add the uncertainty with hybrid and we have a perfect storm for the entire industry. I can’t see incentives coming back because there will be no one to incentivise.
hornbaek said:
We were at the peak of a 10 year boom cycle with all premium manufacturers addressing the same (premium) customers. The system was already cracking before Covid-19 with cheap interest capturing buyers who were otherwise not in the buying population. A sports car is a luxury discretionary purchase which will be the first to go if the economy turns to the worst. This combined with the social stigma of driving an expensive car when the “rest of the world” is struggling will be a very big challenge to overcome. Add the uncertainty with hybrid and we have a perfect storm for the entire industry. I can’t see incentives coming back because there will be no one to incentivise.
That seems quite doom and gloom, if this were the case, the entire sports car industry would just collapse. Granted, it feels like most car manufacturers are probably collapsing at the moment.Bumping the thread given this news:
https://www.bloomberg.com/news/articles/2020-03-30...
Given the article saying it's impossible to come up with a model for a reasonable worse case downside with corona going on, i suspect once the situation stabilises and the beancounters think they have a workable model, we may see incentives again.
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