Aston drop prices of DBX and Vantage

[Bobajobbob]

https://www.motorauthority.com/news/1119777_aston-...

[Jon39]

I cannot understand this.

DBX the model to save the Company.
Production only just begun.
AP said full order book.
There was a recent post here quoting a dealer - DBX order now would be delivery (think March) 2021.

Something must have changed.

[Neil1300r]

Jon39 said:

I cannot understand this.

DBX the model to save the Company.
Production only just begun.
AP said full order book.
There was a recent post here quoting a dealer - DBX order now would be delivery (think March)

AP also said the order book for the Vantage was full for 18 months, at launch That wasn't true. At last quarterly update AM refused to give figures on DBX orders

Edited by Neil1300r on Wednesday 23 September 19:24

[oilit]

Jon39 said:

I cannot understand this.

DBX the model to save the Company.
Production only just begun.
AP said full order book.
There was a recent post here quoting a dealer - DBX order now would be delivery (think March) 2021.

Something must have changed.

I wonder if this is US/canada only?

[Jon39]

oilit said:

I wonder if this is US/canada only?

Possibly, but North America and China were planned to be the main markets for DBX.

[oilit]

possibly - the number of SUV offerings in the US is huge so competition and choice is greater than europe:-

https://ourautoexpert.com/best-selling-suvs-in-ame...

[Exitleft]

Exchange rate has improved a little in the last six months which would enable them to reduce prices in the US.

[nickv8]

Exitleft said:

Exchange rate has improved a little in the last six months which would enable them to reduce prices in the US.

I’d suggest that too. Probably only export, especially USA, due to exchange rates sliding since first penned.

[hyphen]

Jon39 said:

I cannot understand this.

DBX the model to save the Company.
Production only just begun.
AP said full order book.
There was a recent post here quoting a dealer - DBX order now would be delivery (think March) 2021.

Something must have changed.

Covid-19

[Mr.Tremlini]

I read somewhere this morning, can`t recall where, that Tobias Moers wanted to align prices globally, and the drop is for the US market that was paying over the odds, evidently. So not a "Sale, everything must go!"