2020 DB11 AMR depreciates £90,000 - can it be true ?
2020 DB11 AMR depreciates £90,000 - can it be true ?
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Jon39

Original Poster:

14,921 posts

172 months

Wednesday 14th April 2021
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Dealers are normally very reluctant to talk about car prices falling, but there is media comment about a reduction in the values of luxury cars.

https://www.autocar.co.uk/car-news/industry-news/d...

One dealer reported buying a 2020 Aston Martin DB11 AMR for £100,000.
The owner had paid £190,000 and drove just 3,000 miles.

Would £30 per mile, be enough to travel by chauffer driven limousine?


RichardAP

277 posts

71 months

Wednesday 14th April 2021
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Most used DB11 AMR’s are retailing around £120k, and that price hasn’t moved since last summer. The RRP of most of them will be >£190k, but i would be surprised if there weren’t plenty of discounts on new ones.

Changing a car so quickly after buying it is usually expensive, especially if dealers are making £20k each time, but even so this was really expensive if they paid full RRP and got a low offer to exit.

So glad we bought used...smile

anonymous-user

83 months

Wednesday 14th April 2021
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Jon39 said:

Dealers are normally very reluctant to talk about car prices falling, but there is media comment about a reduction in the values of luxury cars.

https://www.autocar.co.uk/car-news/industry-news/d...

One dealer reported buying a 2020 Aston Martin DB11 AMR for £100,000.
The owner had paid £190,000 and drove just 3,000 miles.

Would £30 per mile, be enough to travel by chauffer driven limousine?
I'd hazard a guess that the owner needed shot of the car quickly and Hartley's made him an offer that made a 'problem' go away while allowing them a tasty margin. Last year was a very strange time - dealers reduced prices and margins in order to regain lost ground once they were able to open, and at the same time, some consumers who'd financed or bought cars pre-pandemic, had fallen on hard times and needed shot of their cars quickly. It helped dealers as those cars became low hanging fruit to buy in, and they're a business not a charity, so both parties got what they wanted in some fashion.

The average price of a 2020 DB11 AMR with very low miles seems to be somewhere between £123k and £130k currently. That's still a lot of car for the money. What's really shaken things up was the market wide residual value correction last year, which coincided with car dealers re-opening. Residuals typically lowered a chunk, which caught customers out, as you could be sorting out funding before the end of March 2020 on a car, which following dealers re-opening, suddenly had the net effect of becoming more expensive to finance even if the cash price had dropped. It might be another year before things settle down.

Likeomg

164 posts

127 months

Wednesday 14th April 2021
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Don't forget the huge sale event they had, amazing deals on Db11's and new Vantages.

I was offered a list 196k DB11 Amr for 125k... so really its only a 25k hit.

pschlute

733 posts

188 months

Wednesday 14th April 2021
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I think March 2021 sales of s/h Astons will tell a different story. I was looking in earnest last month and the number of Timeless DB11's dropped rapidly from around 85 to 60. My local dealer HWM sold all theirs in a week !

I can see why 2020 would have been a poor time to be a seller, but I think things have changed somewhat now.

Buzz Killington

154 posts

146 months

Wednesday 14th April 2021
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I have had emails from both Aston dealers I have had dealings with about buying my car. They are on the hunt for stock it would seem.

LTP

3,108 posts

141 months

Wednesday 14th April 2021
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Buzz Killington said:
I have had emails from both Aston dealers I have had dealings with about buying my car. They are on the hunt for stock it would seem.
I've had those as well. Further down the ones I received also point out that they've got some good deals on new cars. I think they're hunting for customers rather than stock