Astons new promotion team! Video.

[cayman-black]

https://www.youtube.com/watch?v=oFqVvjq6BGM

[huntsen]

Sorry, doesn't make any sense at all.

[Jon39]

I heard them say Jeremy Corbyn.
He considers it is disgraceful that anyone should spend their money on an Aston Martin. Pay more tax instead.

How this helps the promotion of Aston Martin is lost on me. Can anyone explain ?

[BiggaJ]

Jon39 said:

I heard them say Jeremy Corbyn.
He considers it is disgraceful that anyone should spend their money on an Aston Martin. Pay more tax instead.

How this helps the promotion of Aston Martin is lost on me. Can anyone explain ?

Good job Corbyn has gone.

Brand association, get it in a music video. Trying to open up the appeal to a younger audience with money perhaps.

Edited by BiggaJ on Saturday 2nd October 15:33

[Jon39]

BiggaJ said:

Brand association, get it in a music video. Trying to open up the appeal to a younger audience with money perhaps.

I once thought of buying a Subaru. Then I noticed their 'brand association'. Young drivers wearing caps the wrong way round.
Bought an Aston Martin instead.

What will happen when Aston Martin have a different 'brand association'?
Might have to move to a different brand.
Have they really thought this through properly?

[Finding Neutral]

Utter st

[BiggaJ]

Jon39 said:

BiggaJ said:

Brand association, get it in a music video. Trying to open up the appeal to a younger audience with money perhaps.

I once thought of buying a Subaru. Then I noticed their 'brand association'. Young drivers wearing caps the wrong way round.
Bought an Aston Martin instead.

What will happen when Aston Martin have a different 'brand association'?
Might have to move to a different brand.
Have they really thought this through properly?

Well they have F1, Bond, that new film 'Infinite' and now music video.

BMW and Audi are the new cap wearing brands rather than Subaru but you can't help but agree they sell a lot of cars!

[LTP]

Setting aside whether it's a desirable association, I'm not sure if this is an AML promotional video or some rappers using Gaydon as a background. If I recall, Lloyds Bank did something similar with a black horse running down the side of the production line a while ago

Found it. 2017. https://www.pistonheads.com/gassing/topic.asp?t=16...

Also I don't recall Bentley's reputation being hit when their cars started appearing in rap videos. An example (and there are many if you Google "Bentley" and "Rap")

https://www.youtube.com/watch?v=mGDszpIEPBU Quote: "Bentley truck, how can I lose?"

Edited by LTP on Saturday 2nd October 16:18

[oilit]

Ohhhhhhhh k

Guns, sex, Rolex's, and aston martin

I thought F1 viewers were the new customers …….. silly me, obvs sumfin ta do wiv da number won init ?

Please - bring back the bikes, apartments and submarines !!!!!

[rallye101]

Gawd!!
" My ap cost £31, it's 41"

I think I saw Will I am, singing a song with a black AMG last night on a YouTube advert with some woman getting to pull up to her bumper...

The world's gone mad

[Jon39]

BiggaJ said:

Jon39 said:

BiggaJ said:

Brand association, get it in a music video. Trying to open up the appeal to a younger audience with money perhaps.

I once thought of buying a Subaru. Then I noticed their 'brand association'. Young drivers wearing caps the wrong way round.
Bought an Aston Martin instead.

What will happen when Aston Martin have a different 'brand association'?
Might have to move to a different brand.
Have they really thought this through properly?

Well they have F1, Bond, that new film 'Infinite' and now music video.

BMW and Audi are the new cap wearing brands rather than Subaru, but you can't help but agree they sell a lot of cars!

I refuse to buy an Audi now, purely because of their 'brand association'.
The 1990s BMW drivers seem to have moved on to Audi.
The associations are following closely trying to bully and frequent examples of being inconsiderate.
Their most annoying rudeness is not even to wave thank you, after I give way to an incoming Audi. If I knew in advance there would not be a thank you, I would not have been so polite in the first place, hence the annoying part.

They do sell lots of cars, but what does that tell us about the type of buyer ?

~

[Piston Ted]

rallye101 said:

The world's gone mad

Indeed it has. This cannot possibly be good for Aston Martins image. What on earth happened to understated class?! It’s almost as if these days tradition and history are to be completely abandoned in search of a new audience or to project an image of modernness. The thing is (in my mind at least) the reason why certain brands and film franchises are liked and enjoyed the world over IS because of their tradition and history! Things everywhere seem to be changing for the sake of it and I don’t much like it!

[AstonV]

I couldn't make it through the 1st 60 seconds of it.

[quench]

Piston Ted said:

Indeed it has. This cannot possibly be good for Aston Martins image. What on earth happened to understated class?! It’s almost as if these days tradition and history are to be completely abandoned in search of a new audience or to project an image of modernness. The thing is (in my mind at least) the reason why certain brands and film franchises are liked and enjoyed the world over IS because of their tradition and history! Things everywhere seem to be changing for the sake of it and I don’t much like it!

You are describing conservative values.

When it comes to the mass media, popular music, Western governments etc. you may as well be describing the Dodo bird.

[RSbandit]

Cringe stuff for Aston...I'd expect to see Lambos or AMG Mercs ( yes I know Aston use those engines now!) in such a video!

[Hedged]

What a waste of colonialism.

[christof]

WTF? WHY?

Watching this after seeing the new Bond movie ruins my enthusiasm for the brand.

It reminds me of the marketing stunt created from the 23 year old russion guy who've bought TVR and replaced "TVR - the spirit of driving" with "TVR- ORGASMIC LIVING" He then decided to wrap the old historic buildings at Bristol Avenue, Blackpool with this headline on a huge banner.

[NMNeil]

AstonV said:

I couldn't make it through the 1st 60 seconds of it.

Me neither, but it will never replace music.

[steveamv8]

I like to think I have a wide varied taste in music but WTF was that?

Something about 1
Some big bloke giving it homey ma dude init.

[BiggaJ]

Jon39 said:

BiggaJ said:

Jon39 said:

BiggaJ said:

Brand association, get it in a music video. Trying to open up the appeal to a younger audience with money perhaps.

I once thought of buying a Subaru. Then I noticed their 'brand association'. Young drivers wearing caps the wrong way round.
Bought an Aston Martin instead.

What will happen when Aston Martin have a different 'brand association'?
Might have to move to a different brand.
Have they really thought this through properly?

Well they have F1, Bond, that new film 'Infinite' and now music video.

BMW and Audi are the new cap wearing brands rather than Subaru, but you can't help but agree they sell a lot of cars!

I refuse to buy an Audi now, purely because of their 'brand association'.
The 1990s BMW drivers seem to have moved on to Audi.
The associations are following closely trying to bully and frequent examples of being inconsiderate.
Their most annoying rudeness is not even to wave thank you, after I give way to an incoming Audi. If I knew in advance there would not be a thank you, I would not have been so polite in the first place, hence the annoying part.

They do sell lots of cars, but what does that tell us about the type of buyer ?

~

Couldn't agree more with your views on buying Audi etc and the letting them in at junctions.