Aston Martin Announcement - We Want To Be Green

[Jon39]

Aston Martin is going to be a World-Leading, Sustainable, Ultra-Luxury business.

Would you like your next Aston Martin, to have the Leather-Free Vegan Interior Option ?
I can remember Bridge of Weir Leather saying, if they did not buy and recycle cow skins, the alternative would be dumping the skins in landfill.

In just one year, there has been a 44% reduction in emissions intensity in its UK operations between 2020 and 2021.
How was that possible ? It is even more impressive than 44%, because they were closed for a while in 2020.

100% renewable energy has been used across all its UK manufacturing facilities. since 2019. 
They must now be creating all their own power, because it cannot be a National Grid supply.


https://bmmagazine.co.uk/in-business/aston-martin-...

[Simpo Two]

Every £1 you spend playing the green game is £1 that won't get spent on developing cars or paying off debt.

I suppose you have to do this to sell to the wokes and virtual signallers these days. The question is whether the financial burden will be made up for or exceeded in extra sales. No good having a company as green as Kermit the frog if it's bankrupt.

[N7GTX]

Jon39 said:

 
They must now be creating all their own power, because it cannot be a National Grid supply.

Installing 14,000 solar panels according to the link. AM should complain as the 'proposed TVR factory' at Rassau now has a wind turbine on the site so that TVR have cheap electricity along with quite a few storage cells.

[Piston Ted]

What an absolute load of complete and utter claptrap. My head hurts just reading that pile of nonsense. Aston Martin used to be a marque I admired, that is rapidly disappearing with announcements full of twaddle like this. Christ I miss 2005, Aston could do no wrong back then.

[Piston Ted]

Simpo Two said:

Every £1 you spend playing the green game is £1 that won't get spent on developing cars or paying off debt.

I suppose you have to do this to sell to the wokes and virtual signallers these days. The question is whether the financial burden will be made up for or exceeded in extra sales. No good having a company as green as Kermit the frog if it's bankrupt.

Perfectly said.

[Simpo Two]

Piston Ted said:

Perfectly said.

I have an idea. Diversity is on trend. Therefore the AM range needs diversity. Propose normal Astons for normal people, and 'Woke' versions for wokes, vegans and other minority variants of H. sapiens. The new AM Woke range is twice the price to 'offset' the bio-sustainable windmills on the roof and the hand-knitted tofu carpets but hey, you're saving the planet so money well spent. Everybody's happy

[M1AGM]

I got this on an email a couple of days ago which I presume is the original release to the article linked?

https://media.astonmartin.com/aston-martin-acceler...

‘Ultra luxury’

Yay.

[AdamV12V]

M1AGM said:

I got this on an email a couple of days ago which I presume is the original release to the article linked?

https://media.astonmartin.com/aston-martin-acceler...

‘Ultra luxury’

Yay.

"As part of its Diversity, Equality and Inclusion strategy, Aston Martin is targeting 25% of all leadership roles to be filled by women within the next five years."

So they are going to use a policy of active discrimination to put women into roles where they may be better suited male candidates, in order to end up in a position where women then occupy half the number of roles they should, all things being truly equal. Genius statement....

[Finding Neutral]

Oh good. Another green thread.

The world is fecked

[Simpo Two]

AdamV12V said:

"As part of its Diversity, Equality and Inclusion strategy, Aston Martin is targeting 25% of all leadership roles to be filled by women within the next five years."

Wot about the non-binaries eh? So unfair.

At this rate, and with all these distractions when they need to be focusing on important things (making cars and money), they won't be around in five years. One of the world's strongest brands will take some knocking down, but they're making a good start.

[Doggleg]

This is green-ish, from a distance.

https://www.zillow.com/community/aston-martin/2067...

[Hedged]

"This is green-ish, from a distance."

Thanks, but no. I'll keep my large dog and forego living in a hospital lobby. Now where's my damn helicopter!

[Jon39]

M1AGM said:

‘Ultra luxury’

Yay.

Ah, but that was yesterdays plan. AML have much loftier ambitions now.
Someone got rather carried away in the 2021 Annual Report, because 'Ultra-luxury' was mentioned 58 times.
After the fourth time, I think we had got it, but they kept going on and on and on.

Now AML have upped their game and are going to become a, 'World-Leading, Sustainable, Ultra-Luxury' business
and also Formula One World Champions in 3 years (it was 5 years, but 2 seasons have been completed).

[ruhall]

Oh dear.

Who writes this stuff?

When I saw Racing Green my first thought was Racing Green Cars, then I spotted the all-important full-stop: Racing.Green

[Jon39]

ruhall said:

Oh dear.

Who writes this stuff?

Who authorises the public release, after this stuff has been written. Who are the anticipated readers? People who don't think.

Your question was exactly my thought, which is why I started this topic, to invite others to give their opinions.

What is green aluminium all about? Perhaps making it using a zero emissions hair dryer, instead of a smelter. I almost picture copper on a roof, turning green.

Then there is this claim. 'Aston Martin is developing alternatives to the internal combustion engine, with its first plug-in hybrid'.
My understanding is that AML will be buying-in Mercedes-Benz hybrid engines, not that Aston Martin are developing alternatives to the IC.
AML was developing their own engine (to use hybrid assistance) for the Valhalla, but that project was abandoned as soon as Tobias Moers became CEO.

[AstonV]

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This is what I have for the greens. And their virtue signaling BS.

[LooneyTunes]

ruhall said:

Oh dear.

Who writes this stuff?

When I saw Racing Green my first thought was Racing Green Cars, then I spotted the all-important full-stop: Racing.Green

Same here. This advertising appeals much more than the woke stuff: https://www.youtube.com/watch?v=1tZF4OF3Ay4

Nobody would dispute the need for environmental/corporate responsibility but I doubt in reality it’ll sway many purchasers.

[krisdelta]

Whilst it may not sway many purchasers, what it will do is attract more investors and shore-up the share value. Both of which AM need.

ESG credentials and ratings are becoming important for investing and lending. I’m even seeing it impacting decisions on goods and services in large corporates.

Regarding hiring, great news - but this also needs grass-roots investment across the industry, encouraging more women into engineering and business leadership from GCSE choices onward.

Financial services co’s been working at this for years and it’s starting to pay off. High quality candidates, coming out of good uni’s taking jobs and moving through to leadership roles. Still early days but getting more representative.

[Minglar]

I received the same email on Friday. As soon as I read “ultra luxury” yet again…….I switched off. What exactly does that mean? It’s just more PR nonsense that leaves me completely disheartened. Stroll needs to get the business back on a strong footing, build cars people want to buy, sell more of them, reduce debt levels, and ultimately make some money for a change. Granted, that’s a hell of a job and a very difficult task in the current climate, but all this flowery marketing drivel is pretty pointless imho.

Best Regards

Minglar

[LooneyTunes]

krisdelta said:

Whilst it may not sway many purchasers, what it will do is attract more investors and shore-up the share value. Both of which AM need.

ESG credentials and ratings are becoming important for investing and lending. I’m even seeing it impacting decisions on goods and services in large corporates.

True, but it’s a tick box/hygiene factor not a differentiator… and counts for nothing if the fundamentals aren’t sound.