AML to launch 8 new sports cars in the next two years
Discussion
Jon39 said:
Please try to keep up at the back. -
We have already had some fun debating that plan.
It's hard to decide where to spent the money with so many new models in the pipeline.
I remember countless nights with no sleep to decide which of the 6 new Lotus models presented by Dany Bahar would suit my lifestyle best.
Bloody hell, it seems that history is repeating again
christof said:
Must admit, that I lost some track following the AM forum.
It's hard to decide where to spent the money with so many new models in the pipeline.
I remember countless nights with no sleep to decide which of the 6 new Lotus models presented by Dany Bahar would suit my lifestyle best.
Bloody hell, it seems that history is repeating again
It's hard to decide where to spent the money with so many new models in the pipeline.
I remember countless nights with no sleep to decide which of the 6 new Lotus models presented by Dany Bahar would suit my lifestyle best.
Bloody hell, it seems that history is repeating again
Unfortunately Christof, we have become accustomed to slightly loose statements from someone.
Considering the very restricted AML financial resources, I do wonder whether what has been described as "all-new" cars, replacing the DB11, Vantage and DBS, may be little more than the usual motor industry mid-life face lift models.
To create, develop and prototype even just 3 completely new cars these days (with 3 corresponding convertible versions), would normally be expected to cost an amount upwards of a billion.
Jon39 said:
To create, develop and prototype even just 3 completely new cars these days (with 3 corresponding convertible versions), would normally be expected to cost an amount upwards of a billion.
Perhaps it's a typo, and the headline 'AML to launch 8 new sports cars in the next two years' should read 'AML to sell 8 new sports cars in the next two years'. That's a fairer target 
christof said:
Must admit, that I lost some track following the AM forum.
It's hard to decide where to spent the money with so many new models in the pipeline.
They are no new models christof. They are facelifts of existing cars with improved centre consoles and infotainment (sorry, human machine interface). I still call it ICE, confusing others who think I’m talking about internal combustion engines, or mum who thinks it means diamonds. It's hard to decide where to spent the money with so many new models in the pipeline.
On the forum we poke endless fun at the nonsense spouted by the new owner, a businessman with a background in fashion brands who clearly thinks he can speak complete rubbish, whether it comes to the cars or the accounts, and that nobody will notice.
Stroll inherited a bunch of cars that were (for AM) recently developed (under Palmer), DB11, Vantage and DBX, plus variants (DBS was to some extent a variant of DB11, same chassis, interior and V12 engine, but completely re-bodied).
All is being done is a mid life refresh, to extent their lives to the end of this decade, giving them the same 12-13 year lifespan as the previous gen n/a cars.
Even the tweaks are the same as were done (twice) to the n/a cars, restyled front end, improved centre console, bit more power (and its obviously easier to raise power with forced induction cars and bought in engines). Imagine if when the DB9 got a new interior in 2008 it became the DB10, and when it got a frontal styling lift and another new interior in 2012 it was renamed the DB11….
For this is what is happening. Watch the new DB12 become the DB13, no DB14 when it gets new leather and new wheels in a couple of years, and becomes more ultra uber luxury rebirth of an icon of an icon sculpted by an icon…
Worse - no more in house engines. Astons own V12, developed especially for the DB11 and DBS has been dropped. Stroll needed the engine development budgets for the marketing and PR departments to come up with more of their lovely prose….
Time for a G+T methinks, now where’s that, er, frozen water
Edited by Calinours on Tuesday 16th May 08:29
christof said:
Must admit, that I lost some track following the AM forum.
It's hard to decide where to spent the money with so many new models in the pipeline.
I remember countless nights with no sleep to decide which of the 6 new Lotus models presented by Dany Bahar would suit my lifestyle best.
Bloody hell, it seems that history is repeating again
I thought the same It's hard to decide where to spent the money with so many new models in the pipeline.
I remember countless nights with no sleep to decide which of the 6 new Lotus models presented by Dany Bahar would suit my lifestyle best.
Bloody hell, it seems that history is repeating again
I remember going to the Lotus factory to see the Danny Bahar dream of new models and thought one of them would suit
I hope the AM new models dont go the same way
Calinours said:
They are no new models christof. They are facelifts of existing cars with improved centre consoles and infotainment (sorry, human machine interface). I still call it ICE, confusing others who think I’m talking about internal combustion engines, or mum who thinks it means diamonds.
I wanted to believe LS about the "new" models, but after reading the the article about 8 new sports cars in 2 years, my comment was meant ironic.As Jon stated correctly, to create, develop and prototype even just 3 completely new cars these days (with 3 corresponding convertible versions), would normally be expected to cost an amount upwards of a billion.
What's wrong about telling the truth and announce that the GT and sports cars getting a facelift and a new interior with an in house developed infotainment system.
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