What is Aston Martin working on?

[Mr_Megalomaniac]

Apologies for the very short snip - saw this yesterday around Gaydon; what the heck is Aston working on?


Video:
https://www.dropbox.com/scl/fi/l20yut8iqo1czo0d6dh...

Any ideas?

[WelshPetrolhead]

Valhalla. The new mid engined one.

[Mr_Megalomaniac]

I did see one of those a few minutes later, but it appears the front and wing were different?
This latter one appeared to have plates from a Middle Eastern country on so I assume is a customer car.

[Simpo Two]

Why do they keep doing these things when they're so massively in debt? Do they hope to make a profit by selling them?

[DeejRC]

Good will, debt and forlorn hope mostly…

[Jon39]

Good spot.

My guess.

The Valhalla is now in production.
All development work completed.
Other models can now be created from the base Valhalla, and the advantage of doing that, will be minimum additional development cost.

Creates excitement around a new model, company publicity with new model launches, increase price and margin for higher spec and new features.

Think how many limited edition and special models evolved from the VH Vantage.

[Simpo Two]

Jon39 said:

Creates excitement around a new model, company publicity with new model launches, increase price and margin for higher spec and new features.

Except it doesn't seem to work.

I would suggest the opposite - fewer models (there are far too many for such a small company), lower prices, sell more, actually get a production run going so the cost per car falls and with luck you might even get into profit. Well perhaps not a profit, but you'd make less of a loss and have more customers driving the brand.

[Mr_Megalomaniac]

Jon39 said:

Good spot.

My guess.

The Valhalla is now in production.
All development work completed.
Other models can now be created from the base Valhalla, and the advantage of doing that, will be minimum additional development cost.

Creates excitement around a new model, company publicity with new model launches, increase price and margin for higher spec and new features.

Think how many limited edition and special models evolved from the VH Vantage.

Ahhhh that makes sense.
So possibility is a variant of it. I wonder if it will essentially be the new Vulcan in positioning.