Warford Cars Talking AM
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An ex Audi sales guy now making his way in business started Warford Cars in Cheshire a few years back and seems to be doing well. He recently posted a video about Aston Martin and his thoughts on the brand.
https://www.youtube.com/watch?v=XNav2WUB5bU
https://www.youtube.com/watch?v=XNav2WUB5bU
BiggaJ said:
An ex Audi sales guy now making his way in business started Warford Cars in Cheshire a few years back and seems to be doing well. He recently posted a video about Aston Martin and his thoughts on the brand.
https://www.youtube.com/watch?v=XNav2WUB5bU
Ex Merc?https://www.youtube.com/watch?v=XNav2WUB5bU
(He does meet some interesting people)
LTP said:
This video has already been referenced in the Share Price thread.
It s pretty lightweight
Indeed and there have been no replies in that thread since the link was posted. I started to watch it but decided to give up when they misquoted the power figure for the latest “Astin Martin” Vantage S more than once. It s pretty lightweight

BRM.
Minglar said:
Indeed and there have been no replies in that thread since the link was posted. I started to watch it but decided to give up when they misquoted the power figure for the latest Astin Martin Vantage S more than once. 
BRM.

BRM.
The presenter has gathered some facts (as you say, not power figures), but for those of us who have followed and studied the history of first Bamford Martin, then Aston Martin, we might have a greater understanding about the business than Will Kennedy.
In the video, Will mostly seems to be talking about the 2018 onwards period.
With regard to his comments about initial depreciation, I wonder if today is really very different from the VH era. Certainly in Pounds it does appear huge, but what about percentage.
Inflation can cause confusion.
The VH Vantage, say with a selection of first customer options, might have cost £95,000 new.
Two year old examples were subsequently being offered by main dealers, for not much over £60,000.
37% depreciation in 2 years, even more when including the dealer margin.
The Porsche depreciation comparison may be valid though.
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