What do you expect from an indie?
Discussion
blackspider said:
Im writing a business
plan?I've used both ends of the spectrum. Typically my decision will be based upon convenience, price and also the nature of the work being carried out.
For something simple (e.g. brakes), if not doing myself then my decision will be driven by price (of labour, with correct parts being used). I'm just as happy to have brakes fitted by Kwik Fit as I am a main dealer.
For component replacement that I wouldn't attempt myself due to lack of tools / time / experience (e.g. clutch) I would be happy with "Jeff in a Barn" as long as he it is a recognised TVR barn.
For something where I'd like to think I'm getting a more thorough job done - e.g. a major service - I'd only go to a recognised specialist, and I would prefer this to be a larger outfit that is more likely to have the right stock / tools and able to provide some of the dealer experience - valet, collection & delivery etc. Much of that is convenience based though.
IMHO location is key...I'm self employed (time = money) and I live in the middle of nowhere so I need someone who can accommodate collection & delivery etc, which typically is only available from the larger indies.
HONESTY! That's all you need! Apart from the skills to do a good job of course. If you keep your delivery promises and are straight with people then there will be nothing for anyone to moan about and work will just keep coming back.
One plan that I am thinking about in the course of my quotes to customers is to get a template together of exactly what you will do AND what you won't do. If it is written down
then everyone knows where they stand. There are always certain "givens" in any customer/supplier relationship; if you detail them it may make your service stand out against others. It will definitely avoid the "you said, I said" arguments 
For instance, in the quote for a general car service you could say that you will change all fluids on a particular list, but you will not empty the ashtrays or clean the carpet(unless of course you make the mess in the first place!)
Good luck!
One plan that I am thinking about in the course of my quotes to customers is to get a template together of exactly what you will do AND what you won't do. If it is written down
then everyone knows where they stand. There are always certain "givens" in any customer/supplier relationship; if you detail them it may make your service stand out against others. It will definitely avoid the "you said, I said" arguments 
For instance, in the quote for a general car service you could say that you will change all fluids on a particular list, but you will not empty the ashtrays or clean the carpet(unless of course you make the mess in the first place!)
Good luck!
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