RE: £2m Virtual Reality Centre For JLR
Friday 27th June 2008
Use the Force LukeJaguar Land Rover has spent £2million a new virtual reality facility that will cut down the need for physical prototypes. The company says the aptly-named ‘Virtual Reality Centre’ will significantly speed up product development cycles.
£2m Virtual Reality Centre For JLR
Jaguar Land Rover claims new facility is best in the world
Use the Force Luke
JLR claims the facility is the most advanced in the world and it is capable of simulating vehicle exteriors and interiors. The centre uses cutting-edge projection technology, advanced motion tracking of the user's head and hands and is driven by advanced virtual reality software.
The technology allows designers to create bodywork that appears solid or transparent, all at a resolution that is near photo-realistic. Pixilation is almost impossible to see and the user wears 3-D glasses.
Brian Waterfield, JLR Principal Engineer and Virtual Reality Centre Manager said: ‘Jaguar Land Rover has taken another giant step forward in its thrust for technological advancement; enhancing its design and engineering process to enable quicker, more robust decision making. This facility offers a different level of engineering, one that will help future our products to meet the demand of an ever changing market place.’
Discussion
DamoLLb said:
Progress indeed! is this a first or do other manufacturers currently use this tech?
It's used a lot in large scale construction projects, so you can 'walk' around the site and check it's optimised before construction begins, the price (as with all new hi-tech) is coming down over time.
dyno-breaker said:
Finally they dont have to actually build there concept cars that are never to be released!
chromosome17 said:
dyno-breaker said:
Finally they dont have to actually build there concept cars that are never to be released!
LOL yeah, at least we won't get taunted by the best cars they ever make that just get locked in a warehouse. 
Edited by Luca Brazzi on Friday 27th June 13:02
Luca Brazzi said:
dyno-breaker said:
Finally they dont have to actually build there concept cars that are never to be released!
chromosome17 said:
dyno-breaker said:
Finally they dont have to actually build there concept cars that are never to be released!
LOL yeah, at least we won't get taunted by the best cars they ever make that just get locked in a warehouse. Edited by Luca Brazzi on Friday 27th June 13:02
MIP1983 said:
Ooo what's wrong with you? Jaguar employee? They made fair enough comments, the Jag concept XF looks far far better than the production car.
That is always true of all concept cars.They don't have to worry about things like
How much it costs to build
Whether people can actually sit in them
Whether they'd meet the latest draconian safety legislation (which seems to make designing anything decent looking illegal)
How much servicing might cost.
In many cases they don't even have an engine fitted
There is the world of difference between a production viable car and a concept car.
a8hex said:
MIP1983 said:
Ooo what's wrong with you? Jaguar employee? They made fair enough comments, the Jag concept XF looks far far better than the production car.
That is always true of all concept cars.They don't have to worry about things like
How much it costs to build
Whether people can actually sit in them
Whether they'd meet the latest draconian safety legislation (which seems to make designing anything decent looking illegal)
How much servicing might cost.
In many cases they don't even have an engine fitted
There is the world of difference between a production viable car and a concept car.
markh1 said:
Its great to see a 'British' manufacturer going from strength to strength. I bet even the greatest visionary at Landrover 60 years ago could'nt even begin to imagine that the company would come this far.
What,that a company they had built from making bicycles then cars,helped Britain fight off a Nazi invasion, employed thousands of men,would go on in the fifties to develop gas turbine technology for cars and be one of the most respected motor manufacturers in the world become small time assembler of 'lifestyle'products tossed from German to American then Indian ownership?I will always own a Land Rover of some sort and currently my wife has an S-Type but let's take off the rose tinted glasses without a major technology sharing deal Tata cannot develop these once great marques with sticking plaster and upbeat press releases.
infradig said:
markh1 said:
Its great to see a 'British' manufacturer going from strength to strength. I bet even the greatest visionary at Landrover 60 years ago could'nt even begin to imagine that the company would come this far.
What,that a company they had built from making bicycles then cars,helped Britain fight off a Nazi invasion, employed thousands of men,would go on in the fifties to develop gas turbine technology for cars and be one of the most respected motor manufacturers in the world become small time assembler of 'lifestyle'products tossed from German to American then Indian ownership?I will always own a Land Rover of some sort and currently my wife has an S-Type but let's take off the rose tinted glasses without a major technology sharing deal Tata cannot develop these once great marques with sticking plaster and upbeat press releases.
My dad is Project Manager for LR (and i think Jag as of late?), either way, the car's we have on the Scheme are nice to live with, however i hope they don't change when Tata start coming into play.. i mean have you seen their latest release, pure tat.
infradig said:
markh1 said:
Its great to see a 'British' manufacturer going from strength to strength. I bet even the greatest visionary at Landrover 60 years ago could'nt even begin to imagine that the company would come this far.
What,that a company they had built from making bicycles then cars,helped Britain fight off a Nazi invasion, employed thousands of men,would go on in the fifties to develop gas turbine technology for cars and be one of the most respected motor manufacturers in the world become small time assembler of 'lifestyle'products tossed from German to American then Indian ownership?I will always own a Land Rover of some sort and currently my wife has an S-Type but let's take off the rose tinted glasses without a major technology sharing deal Tata cannot develop these once great marques with sticking plaster and upbeat press releases.
Landrover wasn't originally a separate organisation.
It was only once the the BL fiasco had come undone and BMW had realised that the whole thing was an unrescuable basket case that they sold off the only part that was ever likely to be profitable to Ford. Trouble was, Ford has run out of money, it's past financial commitments far exceed it's current ability to earn money. They had to sell off bit of the company to pay the healthcare charges of their retirees.
Tata was the only bidder around with deep enough pockets.
Fingers crossed that they will be able to really keep Jaguar and Landrover going.
These days highend car manufactures need massive investment. Back in the 1940s a few bright people could go off and produce brilliant successful product. These days they need more laywers just to read all the latest and proposed legislation than LR and Jaguar combined and engineers in 1948.
It was only once the the BL fiasco had come undone and BMW had realised that the whole thing was an unrescuable basket case that they sold off the only part that was ever likely to be profitable to Ford. Trouble was, Ford has run out of money, it's past financial commitments far exceed it's current ability to earn money. They had to sell off bit of the company to pay the healthcare charges of their retirees.
Tata was the only bidder around with deep enough pockets.
Fingers crossed that they will be able to really keep Jaguar and Landrover going.
These days highend car manufactures need massive investment. Back in the 1940s a few bright people could go off and produce brilliant successful product. These days they need more laywers just to read all the latest and proposed legislation than LR and Jaguar combined and engineers in 1948.
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