upwardly mobile?

[yannon]

Todays FT reports Tata intend to move Jaguar and LandRover"a lot further up the market"into the£100,000 plus territory.Is this a suicide note.

[Triple7]

Hmmm. Well I won't be able to afford one, so that will be a shame. I don't mind Jag having some uber wagons in the line up, which will cost loads (and be worth a snip after a few years The new XE will be £100k+) but I feel the current product is getting a little pricey, without the technology advances the rival premium German auto makers offer (new engines, trannys etc.) Nor are the quality of materials used looking that luxurious.

Is this as good as it should be?

Jaguar

RR

[a8hex]

If that's the new Roller, who said the Germans don't have a sense of humour?

[yannon]

I find it hard to see why a company which sees it`s future customers as multi millionares in China,Russia and the Middle East deserves any support from Britons.Jaguar should not abandon the middle class buyer.

[cardigankid]

Jaguar was a high end but never a top end product, and while I think that yuo can trade down, it is a lot more difficult to trade up, see also VW Phaeton.

[a8hex]

cardigankid said:

Jaguar was a high end but never a top end product, and while I think that yuo can trade down, it is a lot more difficult to trade up, see also VW Phaeton.

I don't think Jaguar have quite as far to go as VW did.

The Mk7,8,9 of yore was a high end vehicle, even if it didn't come with a high end price. They were supplying the Royal family back in the 50s.

But back then Jaguar's success was based on it's ability to make very high end products at a price point well below their oppositions.

[Simpo Two]

a8hex said:

If that's the new Roller, who said the Germans don't have a sense of humour?

That's hideous, it looks like something out of Comet.

[a8hex]

Simpo Two said:

a8hex said:

If that's the new Roller, who said the Germans don't have a sense of humour?

That's hideous, it looks like something out of Comet.

I thought it looked like several things out of Comet, all made by different manufactures probably in different seasons.