Such activity must be a threat to western car makers
Discussion
Yes, interesting times ahead.
I've driven a few chinese cars now, and the interior quality looks good.
But until they give us a button to turn off all the driver aids, bings & bongs, I couldn't own one.
The Omoda 9 was a lovely thing, as was the BYD seal, and the Kia EV9..
If these brands do go more upmarket, at less than half the price of a Rangey, a threat to be sure.
I've driven a few chinese cars now, and the interior quality looks good.
But until they give us a button to turn off all the driver aids, bings & bongs, I couldn't own one.
The Omoda 9 was a lovely thing, as was the BYD seal, and the Kia EV9..
If these brands do go more upmarket, at less than half the price of a Rangey, a threat to be sure.
GetCarter said:
China .Gov subsidising car makers to destroy other car makers.
It's a cunning plan that will probably work, as nobody has the funds (or the political autonomy) to do the same.
Surely the consumer having choice is a good thing? With the cost of living as it currently is, can we blame anyone for choosing a cheaper option? It's a cunning plan that will probably work, as nobody has the funds (or the political autonomy) to do the same.
We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?
It depends entirely on what the customer wants. If they are happy with something which just looks a bit like a Land Rover there are already plenty of other options, and have been for some time. I suspect at £40k this is more likely to impact the sales numbers of GLAs, X3s, Jukes and Qashqais rather than LR/RRs
I'd be surprised it the Temu version has a low-range transfer box, and can tow 3500kg. There will still be people who want the real-deal.
I'd be surprised it the Temu version has a low-range transfer box, and can tow 3500kg. There will still be people who want the real-deal.
LRDefender said:
Surely the consumer having choice is a good thing? With the cost of living as it currently is, can we blame anyone for choosing a cheaper option?
We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?
We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?
That is exactly the point. I don't think the senario is similar.
When the Japanese entered the British market, both motorcycles and cars, their selling point was a better product.
Their new motorcycle standard equipment featured; electric self starters instead of kick start, rear mirrors, flashing indicators and others items that I cannot remember.
Japanese cars had radios; heaters and other standard equipment. Can you believe that some UK and German cars at that time, came without heaters or radios?
The Chinese sales pitch now is not a necessarily a better product, but a far lower price. A very different tactic. I leave you to decide how setting a low price has been possible.
Low prices certainly work. Look how quickly some Chinese brands have achieved a significant market share, from a standing start in 2025.
Do 80% of private new car 'buyers' really use PCP?
UK consumers seem to worship 'low monthlies' now. Little interest in ownership, just the question - can I afford the monthly amount to have a new car to use.
Some car advertisements only seem to quote the deposit and monthly cost. No clear mention of retail price.
Jon39 said:
LRDefender said:
Surely the consumer having choice is a good thing? With the cost of living as it currently is, can we blame anyone for choosing a cheaper option?
We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?
We had a similar scenario with Japanese cars in the olden days, then South Korean cars more recently. Should the consumer bet allowed to decide or should we expect the government to intervene?
That is exactly the point. I don't think the senario is similar.
When the Japanese entered the British market, both motorcycles and cars, their selling point was a better product.
Their new motorcycle standard equipment featured; electric self starters instead of kick start, rear mirrors, flashing indicators and others items that I cannot remember.
Japanese cars had radios; heaters and other standard equipment. Can you believe that some UK and German cars at that time, came without heaters or radios?
The Chinese sales pitch now is not a necessarily a better product, but a far lower price. A very different tactic. I leave you to decide how setting a low price has been possible.
Low prices certainly work. Look how quickly some Chinese brands have achieved a significant market share, from a standing start in 2025.
Do 80% of private new car 'buyers' really use PCP?
UK consumers seem to worship 'low monthlies' now. Little interest in ownership, just the question - can I afford the monthly amount to have a new car to use.
Some car advertisements only seem to quote the deposit and monthly cost. No clear mention of retail price.
The size of the Chinese market has enabled their native car companies to expand and their focus on electric vehicles has left many western car makers behind. When I look at how expensive many traditional car makers products have become I think they're pricing themselves out of their traditional markets. I think Renault/Dacia are well positioned right now but can they overcome the Chinese car makers?
Gassing Station | Land Rover | Top of Page | What's New | My Stuff