Marketing to directors
Discussion
Without going into too much detail and looking like this post is a promotion, we have have a really great product than enables directors that pay for a product as a personal expense to put the premium through their business, hence goiving a large saving.
We have trialed mail shots etc, but have had very little luck, has anyone got any ideas on how we can promote to this market???
We have trialed mail shots etc, but have had very little luck, has anyone got any ideas on how we can promote to this market???
dalenorth said:
Without going into too much detail and looking like this post is a promotion, we have have a really great product than enables directors that pay for a product as a personal expense to put the premium through their business, hence goiving a large saving.
We have trialed mail shots etc, but have had very little luck, has anyone got any ideas on how we can promote to this market???
You could get Jimmy Carr to use it?We have trialed mail shots etc, but have had very little luck, has anyone got any ideas on how we can promote to this market???
His last scheme got a shedload of free publicity!
Partner with the websites that offer new company set up packages, eg those listed here
Get in at the beginning when companies are looking to save money and are thus likely to explore such things.
Get in at the beginning when companies are looking to save money and are thus likely to explore such things.
OK, I will tell you more, but I really wasn't looking for an invite to promote.
The product is a relevant life policy - this is a life insurance paid for by the business but with the beneficiaries (i.e. the directors wife) being able to take the benefits tax free in the event of death by using a trust.
Relevant life policies are an allowable deduction for business against corporation tax, but they are not treated as a benefit in kind. This results in no national insurance liability for employer or employee and no income tax liability for the employee on the payments into or any sum assured paid out under the plan.
In a roundabout way of putting things, a high rate taxpaying director who is personally paying e.g.£100 pcm for life cover could save £78 taking into account income tax and NI.
The product is a relevant life policy - this is a life insurance paid for by the business but with the beneficiaries (i.e. the directors wife) being able to take the benefits tax free in the event of death by using a trust.
Relevant life policies are an allowable deduction for business against corporation tax, but they are not treated as a benefit in kind. This results in no national insurance liability for employer or employee and no income tax liability for the employee on the payments into or any sum assured paid out under the plan.
In a roundabout way of putting things, a high rate taxpaying director who is personally paying e.g.£100 pcm for life cover could save £78 taking into account income tax and NI.
dalenorth said:
The product is a relevant life policy
Guessed as much from first post. Without wanting to be negative, unless you've got access to a bespoke product, they're not exactly unique are they? I suspect that anyone who got your mailshot and was interested simply called their regular broker... personally I think you might throw money away trying to promote them.
dalenorth said:
OK, I will tell you more, but I really wasn't looking for an invite to promote.
The product is a relevant life policy - this is a life insurance paid for by the business but with the beneficiaries (i.e. the directors wife) being able to take the benefits tax free in the event of death by using a trust.
Relevant life policies are an allowable deduction for business against corporation tax, but they are not treated as a benefit in kind. This results in no national insurance liability for employer or employee and no income tax liability for the employee on the payments into or any sum assured paid out under the plan.
In a roundabout way of putting things, a high rate taxpaying director who is personally paying e.g.£100 pcm for life cover could save £78 taking into account income tax and NI.
Was sold one a couple of weeks ago, so not uniqueThe product is a relevant life policy - this is a life insurance paid for by the business but with the beneficiaries (i.e. the directors wife) being able to take the benefits tax free in the event of death by using a trust.
Relevant life policies are an allowable deduction for business against corporation tax, but they are not treated as a benefit in kind. This results in no national insurance liability for employer or employee and no income tax liability for the employee on the payments into or any sum assured paid out under the plan.
In a roundabout way of putting things, a high rate taxpaying director who is personally paying e.g.£100 pcm for life cover could save £78 taking into account income tax and NI.
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