Press releases to promote a business
Discussion
I'd like to get a new website I've recently launched to be featured in some well known news outlets - ideally the Daily Mail website (yes, I know it's the Mail, but the website gets a lot of traffic!).
I've tried previously emailing individual journalists, but this never got anywhere, so I'm now considering releasing a press release via PRWeb, who have an option to send out releases to a number of news sites via the Press Association (for an additional fee).
Has anyone had any experience of this, and is this the most effective way of getting a story published?
I've tried previously emailing individual journalists, but this never got anywhere, so I'm now considering releasing a press release via PRWeb, who have an option to send out releases to a number of news sites via the Press Association (for an additional fee).
Has anyone had any experience of this, and is this the most effective way of getting a story published?
It's a site that is offering a service that isn't really available at the moment, and I'm just looking for an "advertorial" type story like this one:
http://www.dailymail.co.uk/femail/article-2398121/...
It's not really news as such, but a lot of news sites publish this sort of thing and I'm assuming they aren't just creating stories out of the blue for random sites they find.
http://www.dailymail.co.uk/femail/article-2398121/...
It's not really news as such, but a lot of news sites publish this sort of thing and I'm assuming they aren't just creating stories out of the blue for random sites they find.
Ok, many publications/news websites will do this as part of an advertising deal. For example, you call them and say you want to advertise and they'll offer you £XXX for an advert or a package for more but with an editorial written too.
You may be better off targeting sites/publications which most of your customers read.
You may be better off targeting sites/publications which most of your customers read.
Send it direct to the publication/website. Use a standard press release template which will ensure you use an accepted layout and include all relevant contact information.
A bit of google will even find out the person's name probably.
Most are desperate for copy, even big publications.
if you get no luck use a PR agency.
A bit of google will even find out the person's name probably.
Most are desperate for copy, even big publications.
if you get no luck use a PR agency.
Sounds like what you are doing is a good idea. If costs were an issue I'd give these a go http://www.peopleperhour.com/hourlie/write-an-opti...
Have you looked at getting a PR agency onboard?
Most journalists only take a piece if it's come from someone they're already familiar with. A £3k retainer for a well connected agency is well worth the fee in the long run, and it's by far the most likely way of getting your piece published, unless there's something especially interesting or likeable about yourself/business.
Most journalists only take a piece if it's come from someone they're already familiar with. A £3k retainer for a well connected agency is well worth the fee in the long run, and it's by far the most likely way of getting your piece published, unless there's something especially interesting or likeable about yourself/business.
DHB07 said:
Have you looked at getting a PR agency onboard?
Most journalists only take a piece if it's come from someone they're already familiar with. A £3k retainer for a well connected agency is well worth the fee in the long run, and it's by far the most likely way of getting your piece published, unless there's something especially interesting or likeable about yourself/business.
Not really - all I've thought about at the moment is using a company like PRWeb to send it out via their Press Association feed.Most journalists only take a piece if it's come from someone they're already familiar with. A £3k retainer for a well connected agency is well worth the fee in the long run, and it's by far the most likely way of getting your piece published, unless there's something especially interesting or likeable about yourself/business.
£3k is a bit steep for what I'm after at the moment, but it's something I'll bear in mind for the future.
Thanks everyone for the replies - I'm hoping to get something put together in the next couple of months, so will see if it works!
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