A bit of research - web addresses & google

[VEX]

I have an interesting situation with a website for a client of mine.

It is up and running and works well, comes out top 5 on a google search but only on a few certain keywords.

However, if you know the web address of a company, do you search for it? or do you just type it directly into the address bar?

This site is not built as a lead generator, but just a reference / brochure type site, so in my opinion I would tell prospective clients to visit it, rather than searching for it in google.

So how do you search or reach your websites?

Thanks

V.

[marshalla]

Based on my experience (forensic examination of web history files) a LOT of people put the FQDN into the search engine and then click on the link.

I know it doesn't really help your SEO-related question, but it does point out how stupid a lot of web users are.

[VEX]

I am coming to the same conclusion and it is quite scary how little people know how to use google or t'interweb thingy.

It is ok on the FQDN it is unique enough to hit first if you type in the name and .co.uk bit.

If you just use the company name, far to many others come in above it. But no adverts.

So one option is to actually advertise with google under the company name.

V.

[anonymous-user]

Modern browsers muddied the water, the address bar is also a search bar these days.

[Sonic]

Dave_ST220 said:

Modern browsers muddied the water, the address bar is also a search bar these days.

^ This.

[Frimley111R]

VEX said:

So one option is to actually advertise with google under the company name.

V.

Yes, you can do this. PPC cost will be very low anyway.