Trademark used as keywords

[cslgirl]

Can a competitor use my trade mark in their keywords. This isn't on Google Ads but a selling site. Just noticed when you type my trade mark in, a competitors product appears and shows their product too and I notice it is being used in their keywords.

Thanks

[0a]

Keywords - yes anyone can bid on what they like. Ad copy no (if you register your trademark with Google and fight like mad)

[cslgirl]

It's not an ad as such. Basically it's a large shopping site so it's like typing in

"NIKE Trainers" and getting loads of non NIKE trainers up where people have just used the word "NIKE" in their search.

[Hoofy]

Sounds like Amazon. It's really annoying from a customer viewpoint.

[cslgirl]

Just noticed the company is also using my company name as a keyword although that isn't trade marked. Some people are just so desperate !

[Simpo Two]

cslgirl said:

Just noticed the company is also using my company name as a keyword although that isn't trade marked. Some people are just so desperate !

Use theirs!

[cslgirl]

lol! There is a reason they are using mine, because their work is ste! I wouldn't want to be associated with them.

[Simpo Two]

Indeed, so someone searching for them will find you, and your work is better so you will get the sale... seems you have nothing to lose.

[ehasler]

It seems not - but stopping them is another matter.

http://www.thedrum.com/news/2014/02/10/amazon-lose...

[Mojooo]

very complex area - also see interflora v marks and spencer

is your brand/trademark really well known liek lUSH and INTERFLROA in the 2 cases mentioned.

[Pit Pony]

I know a company that sell very specialist test equipment, that always comes above their competitors, on a google search for their competitors names. I don't see the problem.