Web Site Opinion Please
Web Site Opinion Please
Author
Discussion

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
To me this site is too desperate to sell you anything at all - they have every single online method of sale employed as far as I can see and to me its a turn off but I am interested in other opinion on how much is too much. (note the discount code if you click away)
www.ledhut.co.uk - hope this isn't the affiliate version

Edited by DSLiverpool on Thursday 12th June 13:10

Frimley111R

19,419 posts

265 months

Thursday 12th June 2014
quotequote all
Its ok but a little too busy IMO.
I didn't immediately spot the sub menus changing
The VAT message is not company's main message surely? Its much too big
Why would 15,000+ people like such a company on FB??!
Having spent some more time on it, it is too busy with no clear direction or easy navigation

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
They had a huge Panda in 2012 and cant fix it as yet, my webby used it as an example of not having a good site to start with and the lengths some people go to compensate for it.

Simpo Two

93,068 posts

296 months

Thursday 12th June 2014
quotequote all
It's a bit cluttery but I can work it well enough.

But the 'Wait don't go 10% off flash' is annoying, and the bit that says 'If you didn't make a purchase today tell us why not' is annoying. I see the logic, but it seems an intrusion. I'd probably put up with it if the products were the best priced.

blindswelledrat

25,257 posts

263 months

Thursday 12th June 2014
quotequote all
I hate it an I also hate that VAT thing more than I can describe. Plus it's nonsense because I'm guessing they have simply put up the net price by 20%, then add 20% on at checkout and then remove it with a flourish of "tadaaaa!". Instead I expect from their massive signs about it all over the site that my items were going to become 20% cheaper not go through that ludicrous irrelevant rigmarole.

Hate hate hate.

In fact, the more I have typed, the angrier I am getting with it. Im going to call them and shout swearwords down the phone at them later.

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
And its a lesson not to ignore Google rules on quality sites -

MrSparks

655 posts

151 months

Thursday 12th June 2014
quotequote all
The only thing I noticed is that you posted an affiliate link wink

LED Hut is a top website, blatant attempt to get affiliate referalls I think!

Now take a look at my thread and give me some advice biggrinhttp://www.pistonheads.com/gassing/topic.asp?h=0&a...

Edited by MrSparks on Thursday 12th June 12:56


Edited by MrSparks on Thursday 12th June 12:58

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
MrSparks said:
The only thing I noticed is that you posted an affiliate link wink

LED Hut is a top website, blatant attempt to get affiliate referalls I think!

Now take a look at my thread and give me some advice biggrinhttp://www.pistonheads.com/gassing/topic.asp?h=0&a...

Edited by MrSparks on Thursday 12th June 12:56


Edited by MrSparks on Thursday 12th June 12:58
No - I copied the link from my browser, I don't know them from Adam - will see if I can edit - just typing in the normal url goes via an affiliate gate, must be because its from PH ?

MrSparks

655 posts

151 months

Thursday 12th June 2014
quotequote all
DSLiverpool said:
No - I copied the link from my browser, I don't know them from Adam - will see if I can edit - just typing in the normal url goes via an affiliate gate, must be because its from PH ?
I see, my bad then! It's definetly an affiliate link but I didn't consider the forum doing it. Makes sense.

Your site is really good though by the way. Very well designed.

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
MrSparks said:
DSLiverpool said:
No - I copied the link from my browser, I don't know them from Adam - will see if I can edit - just typing in the normal url goes via an affiliate gate, must be because its from PH ?
I see, my bad then! It's definetly an affiliate link but I didn't consider the forum doing it. Makes sense.

Your site is really good though by the way. Very well designed.
That's not my site - I think its horrendous, we are redesigning the DST site and the web guys used it as an example of a punter not knowing when to stop

MrSparks

655 posts

151 months

Thursday 12th June 2014
quotequote all
DSLiverpool said:
That's not my site - I think its horrendous, we are redesigning the DST site and the web guys used it as an example of a punter not knowing when to stop
Sorry I meant your DST site looks good (dstele.com?), much better than mine anyway, how come you're having it re-done? I'd love for mine to look like yours!

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
MrSparks said:
DSLiverpool said:
That's not my site - I think its horrendous, we are redesigning the DST site and the web guys used it as an example of a punter not knowing when to stop
Sorry I meant your DST site looks good (dstele.com?), much better than mine anyway, how come you're having it re-done? I'd love for mine to look like yours!
Its not working well enough, its cats and UX are poor, its layout isn't helping - plus we cannot get google to see our bundles of items so we need a new magento app. Having a site that looks nice is one thing, having one that's going to buy me a Tesla P85+ is another wink

maffski

1,905 posts

190 months

Thursday 12th June 2014
quotequote all
DSLiverpool said:
Its not working well enough, its cats and UX are poor, its layout isn't helping - plus we cannot get google to see our bundles of items so we need a new magento app. Having a site that looks nice is one thing, having one that's going to buy me a Tesla P85+ is another wink
You don't look to be providing Open Graph and Schema.org structured data - both should help, and be, relatively speaking, easy.

http://www.google.com/webmasters/tools/richsnippet... - schema / Google Structured Data
https://developers.facebook.com/tools/debug/ - Facebook / Open Graph

You can throw one of your URLs in either of these and it will tell you how they interpret the page, and what you can do to improve things.

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
maffski said:
DSLiverpool said:
Its not working well enough, its cats and UX are poor, its layout isn't helping - plus we cannot get google to see our bundles of items so we need a new magento app. Having a site that looks nice is one thing, having one that's going to buy me a Tesla P85+ is another wink
You don't look to be providing Open Graph and Schema.org structured data - both should help, and be, relatively speaking, easy.

http://www.google.com/webmasters/tools/richsnippet... - schema / Google Structured Data
https://developers.facebook.com/tools/debug/ - Facebook / Open Graph

You can throw one of your URLs in either of these and it will tell you how they interpret the page, and what you can do to improve things.
We haven't started SEO on the site, its only 5 months old but its conversion / UX needs work before we go mad on SEO. It has 100% original content so that will help but before I do the heavy SEO snake oil contract I want it to be the best user experience.

jammy_basturd

29,778 posts

243 months

Thursday 12th June 2014
quotequote all
Click on the link. Took quite a long time to start loading the page (affiliate gateway might have caused some lag). Didn't click on anything and immediately got the pop up saying Don't Go!

Clicking on any of the items under the menu/above the VAT free banner results in a modal popup, horrible UX!

The Menu - the icons add nothing to help the customer find what they want and make the menu look cluttered. The instant switching between sub-menus is hard to perceive, a nice quick fade would have been much better.

The auto complete on the search box works nice and quickly, though the results seemed a little limited.

Category pages are far too cluttered and there is no option to change the layout of listing the products, which results in a reasonable number of products requiring a lot of scrolling!

Product page again is too cluttered. Well, up top anyway. I'd tell them to look at the Nike Store for presenting a product page. Nice and clean and laid out very well in my opinion.

It looks like they are trying to use the website for two markets, end users and trade. I'd advise that they create two websites, one for end customers and one for trade, which would allow them to de-clutter massively.

Out of interest, how come you wanted opinions for a competitor?

DSLiverpool

Original Poster:

16,577 posts

233 months

Thursday 12th June 2014
quotequote all
jammy_basturd said:
Click on the link. Took quite a long time to start loading the page (affiliate gateway might have caused some lag). Didn't click on anything and immediately got the pop up saying Don't Go!

Clicking on any of the items under the menu/above the VAT free banner results in a modal popup, horrible UX!

The Menu - the icons add nothing to help the customer find what they want and make the menu look cluttered. The instant switching between sub-menus is hard to perceive, a nice quick fade would have been much better.

The auto complete on the search box works nice and quickly, though the results seemed a little limited.

Category pages are far too cluttered and there is no option to change the layout of listing the products, which results in a reasonable number of products requiring a lot of scrolling!

Product page again is too cluttered. Well, up top anyway. I'd tell them to look at the Nike Store for presenting a product page. Nice and clean and laid out very well in my opinion.

It looks like they are trying to use the website for two markets, end users and trade. I'd advise that they create two websites, one for end customers and one for trade, which would allow them to de-clutter massively.

Out of interest, how come you wanted opinions for a competitor?
Not a competitor James - our webby has been asked to help them and this is what they have inherited. They seem to have got the e marketing handbook and used everything in it to a terrible conclusion.

jammy_basturd

29,778 posts

243 months

Thursday 12th June 2014
quotequote all
Ah I see! Well at least he has Sarah Beeny on his side! wink

I'd start by doing A/B tests with removing stuff.