Website Critique
Discussion
Morning all,
Having recently relaunched our website, can I have some honest feedback please .
We are a supplier of engineering design and other related services to a variety of engineering industries - hopefully this is what comes across as our target market :-)
Thanks in advance.
Having recently relaunched our website, can I have some honest feedback please .
We are a supplier of engineering design and other related services to a variety of engineering industries - hopefully this is what comes across as our target market :-)
Thanks in advance.
Edited by MikeOxhard on Saturday 19th July 09:49
First impressions (5 second glance):
A more involved look around:
The sidebar on some of the pages could definitely do with some improvements. The social buttons have definitely not been implemented by a designer, they look very slap dash. The mailing list sign up form again looks like it was coded 8 years ago and since they've used tables to lay it out I'm guessing either a junior has been used or cheap foreign labour.
Testimonials need to be on your home page, especially as you've got some really good ones in there - but they're hidden away in the middle of your massive menu system. Also, lose the fact that they are CAD Design Testimonials (what, none of the customers for your other services would give you a testimonial?)
On pages like Aerospace Industry, use full width images. You don't have to pay hosting based on your pixel usage (OK, technically you do).
Page titles - check them, Aerospace Industry page title is Ground Support Equipment Design?
Has this website been designed so that the content is above the first fold? Because don't.
The Hover colour on the links in the footer makes them very hard to read against the dark blue background.
From here on in, look at what you can cut from the website. What content can be rewritten to make shorter, which pages can be merged with other pages. Making a website is like making a film. Your first draft will always be the longest, after that you do many passes each time cutting out and re-editing the worst 10%. I imagine you could end up with half the content pages you have at the moment (do people really care which versions of CAD programs you use and how many hours per week you use them for?)
- Logo looks stupid at the jaunty angle.
- Website design doesn't fit with the design of the logo. Looks like a Joomla/Wordpress template designed about 8 years ago.
- Too much text on your home page. It's boring.
- Too much in the top right of the header. Move the social stuff to the footer along with the Secure Upload image.
- Too many options in the menu (top level).
A more involved look around:
The sidebar on some of the pages could definitely do with some improvements. The social buttons have definitely not been implemented by a designer, they look very slap dash. The mailing list sign up form again looks like it was coded 8 years ago and since they've used tables to lay it out I'm guessing either a junior has been used or cheap foreign labour.
Testimonials need to be on your home page, especially as you've got some really good ones in there - but they're hidden away in the middle of your massive menu system. Also, lose the fact that they are CAD Design Testimonials (what, none of the customers for your other services would give you a testimonial?)
On pages like Aerospace Industry, use full width images. You don't have to pay hosting based on your pixel usage (OK, technically you do).
Page titles - check them, Aerospace Industry page title is Ground Support Equipment Design?
Has this website been designed so that the content is above the first fold? Because don't.
The Hover colour on the links in the footer makes them very hard to read against the dark blue background.
From here on in, look at what you can cut from the website. What content can be rewritten to make shorter, which pages can be merged with other pages. Making a website is like making a film. Your first draft will always be the longest, after that you do many passes each time cutting out and re-editing the worst 10%. I imagine you could end up with half the content pages you have at the moment (do people really care which versions of CAD programs you use and how many hours per week you use them for?)
Get it professionally proof read, because aside from the logo etc........
There is no gap between a word and an exclamation mark or between any word and a / and that's only on the home page - it's shabby.
People can be forgiven for poor punctuation etc. on a forum, but not on a business website
There is no gap between a word and an exclamation mark or between any word and a / and that's only on the home page - it's shabby.
People can be forgiven for poor punctuation etc. on a forum, but not on a business website
MikeOxhard said:
Thanks for feedback - time for a serious review !!
I bet if I met you in person you could tell me in one quick phrase what your company is about. You need to distill this into your website - it's always tempting to write more content to cover every base, but the more you write the less likely I am to find that one quick phrase describing what your company is about!
Another random thing - "mailing list signup" is referring to what you want people to do so you get a bigger list. Don't call it this on your website!
I recently trebled the signup rate for a website by changing to "Please send me discounts, offers and news updates" or similar - turn it around and think of what benefit your potential customer will get by filling in this form and then title the form accordingly.
I recently trebled the signup rate for a website by changing to "Please send me discounts, offers and news updates" or similar - turn it around and think of what benefit your potential customer will get by filling in this form and then title the form accordingly.
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