What to do with my website
Discussion
A number of years ago I set up a website, www.bifolddoorsscotland.co.uk as I was acting as a sales agent on behalf of a company based in England that hadn't really tapped the Scottish marketplace. With some hard work, I got the website to list fairly well organically and over the last few years it has consistently generated inbound quotation requests. The quotation requests are nearly always specific with exact details, measurements and specifications. Typically, it generates around 175-200 leads a year and there are plenty more that are missed when people call the 0800 number which, latterly, is seldom answered.
The website served me well but I've moved onto other things and don't have time to deal with the leads produced. The leads do have a value and it pains me to just take the website down. However, I cannot find an alternative way to monetise the asset. I tried contacting a few companies in Scotland whose own websites don't rank well, but the majority are small and can't cover all of Scotland. Others show little interest - presumably assuming it's some sort of scam.
I'm looking for some advice on how to get some value from the website. All options are open to consideration (i.e. a one-off sale value or ongoing revenue). FWIW, 90%+ of the quotation requests are for aluminium or high-end timber products with an average sale value of £5000 + VAT. In terms of lead conversion potential, if they are handled professionally and followed up well there should be no issue in converting 15-25% to a sale. This of course assumes the company pitching is reputable and competitive of course.
Thoughts and advice appreciate.
The website served me well but I've moved onto other things and don't have time to deal with the leads produced. The leads do have a value and it pains me to just take the website down. However, I cannot find an alternative way to monetise the asset. I tried contacting a few companies in Scotland whose own websites don't rank well, but the majority are small and can't cover all of Scotland. Others show little interest - presumably assuming it's some sort of scam.
I'm looking for some advice on how to get some value from the website. All options are open to consideration (i.e. a one-off sale value or ongoing revenue). FWIW, 90%+ of the quotation requests are for aluminium or high-end timber products with an average sale value of £5000 + VAT. In terms of lead conversion potential, if they are handled professionally and followed up well there should be no issue in converting 15-25% to a sale. This of course assumes the company pitching is reputable and competitive of course.
Thoughts and advice appreciate.
Couple of options:
1. Just list i on businessesforsale.com or Daltons and see what you get. its about £400 to do so.
2. Sell it better to the installers there, even in these good times I can't see many companies turning down leads. Good marketing is beyond most smaller businsses and most would welcome not having to do it if they could just go 'straight to lead'. I recommend sending them a lead without contact details, if they like the sound of it then charge them for it and resend with contact details on. As long as its less than the cost to generate their own they should go for it. if you can get a cut of the final sale price that'd be even better. This model works well for many lead gen companies but it depends how much time you have to manage it.
1. Just list i on businessesforsale.com or Daltons and see what you get. its about £400 to do so.
2. Sell it better to the installers there, even in these good times I can't see many companies turning down leads. Good marketing is beyond most smaller businsses and most would welcome not having to do it if they could just go 'straight to lead'. I recommend sending them a lead without contact details, if they like the sound of it then charge them for it and resend with contact details on. As long as its less than the cost to generate their own they should go for it. if you can get a cut of the final sale price that'd be even better. This model works well for many lead gen companies but it depends how much time you have to manage it.
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