What made the biggest difference to your business growth?

[Frimley111R]

For those with larger businesses, what were the things that gave you the biggest increase in sales, for example a different way of offering your product/service, targeting a different area, targetting commercial buyers etc. I accept that for some business it was just a slow and gradual increase but also sometimes one thing can make a big difference.

[insurance_jon]

targeting the piers (things sticking out in the sea) market. So far 47% growth since the start of the year

[Frimley111R]

insurance_jon said:

targeting the piers (things sticking out in the sea) market. So far 47% growth since the start of the year

Nice but how on earth did you come up with that angle/strategy? Or do you live in Brighton

[insurance_jon]

a few years ago got approached to insure a pier. was very difficult and expensive so studied them and researched them and became an expert.

now we are the go to brokers for piers

[foliedouce]

insurance_jon said:

a few years ago got approached to insure a pier. was very difficult and expensive so studied them and researched them and became an expert.

now we are the go to brokers for piers

And the in lies a great lesson, it's all about the niche.

When we started up 11 years ago, our niche was business project management when every one else was purely doing IT. The world has caught up and we have created a new niche which is getting a decent amount of traction, grew a shade under 20% last year. It's harder to get % growth as your business gets bigger that's for sure.

[Mr Overheads]

Niche is the way to go.

1st jump was getting good at mobiles - some huge savings to be found
then expecting a jump late this year because we have now added logistics as a specialism and are finding huge sums to be saved on couriers/logistics.

[Hoofy]

insurance_jon said:

a few years ago got approached to insure a pier. was very difficult and expensive so studied them and researched them and became an expert.

now we are the go to brokers for piers

In your pier group, even.

[sideways sid]

Hoofy said:

In your pier group, even.

Excellent! More chuckles Hoofy!

[Hoofy]

sideways sid said:

Hoofy said:

In your pier group, even.

Excellent! More chuckles Hoofy!

I have no friends any more for some unknown reason.