Small Business Lead Generation Books

[Splats]

Hi Guys,

I'm looking to expand my knowledge on lead generation for a small business operating in the home improvements marketplace. I'd appreciate a book recommendation that offers some good theory as well as practical tips on lead generation methods that are bang up to date (i.e. no point in reading about mid-80s leaflet drops in 2016).

Thanks

[technodup]

Are you looking for the answers for the price of a book or are you looking for the answers and prepared to invest some time and money?

If it's the former I can't help (we'd go out of business quickly!). If the latter then I'd be happy to see if I can. We specialise in helping small businesses do exactly what you require. Marketing theory, practical help and contacts with potential clients. It's not a magic wand, you won't get rich quick but if you put in some effort you will see results.

Happy to give you more info if you like.

[Splats]

Well, my budget is relatively small to start with so I'm not going to go nuts. I guess I was looking to acquire some ideas and knowledge so that - hopefully - I spend my time and money more effectively.

Obviously, I could do a google search and I'm sure there are countless websites and articles on small business lead generation. However, I'm also sure that 99.9% of them will have a sales motivation (i.e. to get you to purchase a product or service). That being the case, the content may have little to no real basis in fact or value. I figure with a book you've already paid the fee to get the content and so the author has made already made the sale before you turn a page. Logically, the content should be true to the best of that persons knowledge.