Etailers - how often do you check your Google analytics ?

[DSLiverpool]

Applies to web companies as well not just etailers but the title is only so many characters.

1, Weekly - I use it to make sales decisions for the website
2, My web company does it for me
3, I haven't enabled analytics, what is it?
4, Google analytics is a waste of time
5, I look at it but dont really understand it
6, Anything I have missed ?

I am interested in this and have my own view that I wont share just yet in case it influences replies.

Anyone who does respond then thanks its appreciated.

[freshkid]

Every moment of the waking day.

[DSLiverpool]

freshkid said:

Every moment of the waking day.

And you react to it on your site ?

[freshkid]

Of course. I run hundreds of websites and for the ones that I don't mind Google knowing about Google Analytics and Webmaster tools are really useful.

They're not the only tools I use though. Couldn't be without a serp checker (I use Serplab), and majestic.com.

[Doofus]

I am looking to get back into etailing, and having done it in the past, it's a daily check and a weekly analysis for me.

Headlines each day (visits, unique visits, bounce rate, search terms), Details weekly (device, browser, landing page, origination, session time, pages/session, bounce page)

Action taken as and when deemed necessary/effective. Heatmaps & Confetti interest me, and I'll be looking into them.

[anonymous-user]

GART is constantly open on my screens from 7am until 6pm. Data is analysed on site sessions etc. on a daily/hourly basis depending on how busy we are.

[loafer123]

I look at it, probably weekly, to see how customers behave, whether we can optimise their journey and where they are coming from.

[RanchoGrande]

5.
Only just been introduced to it so still getting my head around it

[Oceanic]

Mostly daily, but I have a bunch of alerts set-up and I pull GA data into a bunch of other dashboards in Cyfe.

Generally I have a KPI session once a month with stakeholders and we look at what is not working and what is and then decide action points to be reviewed at the next session.

[MrSparks]

freshkid said:

They're not the only tools I use though. Couldn't be without a serp checker (I use Serplab)

Thanks for that!! Just what I've been looking for, and it's free so even better.

I check my analytics once a week, I understand a lot of it, but no where near as much as I probably should do.

[DSLiverpool]

Reason I ask .......................

If you were not a powerfully built Tuscan taming ecommerce guru say you were a normal bloke running around covering staff sickies and wrong deliveries, paperwork cock ups, printer deaths and generally trying to have a home life would a "simplified analytics report" be of use.

I was VERY aware that if I spoke to a web marketing or web company about anything it would cost me even if it was "ok" ie you want a nice Google friendly site but how much needs repairing / doing? If I had three companies in I would get three differing answers I suspect depending on how busy they were and how much business they needed - unfair? possibly but I got paranoid and asking around locally I wasnt the only one.

So if a one page colour coded and basic report was sent weekly FREE as part of your insurance renewal (as a perk) or part of your business banking or card processing account (all as free perks) I suspect the larger companies would ignore it and maybe the smaller ones would value it (being simplistic) however if the report highlighted "high level of duplicate content" in January and again in every subsequent report then you know your £60k BMW driving digital head of experience isn't doing their job? so even big companies may get something from it.

Yes it would be simplified BUT any highlighted field can be drilled down into (but not for free) costed on a menu system so no hidden costs.

Thoughts please ?

[timlongs]

That's just what Moz Pro does IMO. And it's pretty cheap.

[Doofus]

The nature of the way I work is that I am always asking people to drill down on stuff. My kneejerk feeling is that you're proposing to give me a free report, which I can already get for free, and charging to drill down on data which is already available to me through GA.

I may have missed the point, so please elaborate.

I'm not a believer in multiple levels of checks to check on the level above. If my Ecommerce guys aren't doing their job, then that will become apparent through our regular meetings and metrics. For some, your idea may enable them to be hands-off, but that's not my style.

[DSLiverpool]

Were looking at a free "perk" to offer with other services you may buy, you dont have to use it and anyone who knows about Moz and serps is probably more advanced than we would aim for.
However it would be handy to get weekly and it should be all green requiring no reading or effort if something is red no matter how much other effort you put into your site performance it would be useful even if only to see it go green once your webby has "fixed" the issue raised through conventional means.

[Doofus]

DSLiverpool said:

Were looking at a free "perk" to offer with other services you may buy, you dont have to use it and anyone who knows about Moz and serps is probably more advanced than we would aim for.
However it would be handy to get weekly and it should be all green requiring no reading or effort if something is red no matter how much other effort you put into your site performance it would be useful even if only to see it go green once your webby has "fixed" the issue raised through conventional means.

So I had partly misunderstood. For those that don't use analytics, it would probably be a useful thing. Ensuring that you get the upsell might be the tricky thing, if you're providing the report through 'merchants' (banks, insurance brokers etc).

Presumably you'd need the end user to give you an API or something to be able to capture the data?

[DSLiverpool]

Doofus said:

Presumably you'd need the end user to give you an API or something to be able to capture the data?

Yes we need analytics access but we dont need drill down sales to justify its paid for by the perk giver. We also dont / wont / cant do the work only advise what needs doing so we are "clean" so to speak.

[Doofus]

Sounds like it might have legs...