Gaining Facebook likes for a business page - how to?
Discussion
I have a page setup with ~25 'likes' (mainly my own friends) I would like to use the facebook page to drive traffic to the website and basically let them know once a new product is available.
Its aimed at the gaming community mainly, but i will also do other electronics (monitors, gadgets, toys, accessories etc)
currently i have been liking groups using my personal FB account, then either sharing a post from my business page to the group, or going to the group and creating a post with a link to the business page.
This is quite long winded and doesn't seem to gather a great deal of page 'likes'
Ive looked at guides online, but they seem to be a 'like my page and I'll like yours' which is stupid.
Im aware of 'engagement' asking questions and getting people to comment on a post, but is it worth doing that yet with only ~25 followers?
Is there a better method I can use? Ive considered paying for the likes but does this really work?
Any help appreciated!
Its aimed at the gaming community mainly, but i will also do other electronics (monitors, gadgets, toys, accessories etc)
currently i have been liking groups using my personal FB account, then either sharing a post from my business page to the group, or going to the group and creating a post with a link to the business page.
This is quite long winded and doesn't seem to gather a great deal of page 'likes'
Ive looked at guides online, but they seem to be a 'like my page and I'll like yours' which is stupid.
Im aware of 'engagement' asking questions and getting people to comment on a post, but is it worth doing that yet with only ~25 followers?
Is there a better method I can use? Ive considered paying for the likes but does this really work?
Any help appreciated!
Purity14 said:
SWIM Used to sell facebook likes to a particular niche of people.
For SWIM it used to be rather lucrative; and to some degree still is, but not as lucrative as it was.
Now it is very lucrative for the seller, if you dont get a C&D letter from facebook, but not so much the purchaser due to the new engagement rules.
Even purchasing likes from facebook indirectly doesn't even pay off - you need to spend a while reading up on it!
The best way to generate likes is for people to WIN items like T-Shirts or what-not if they like your page.
sorry - SWIM? whats that?For SWIM it used to be rather lucrative; and to some degree still is, but not as lucrative as it was.
Now it is very lucrative for the seller, if you dont get a C&D letter from facebook, but not so much the purchaser due to the new engagement rules.
Even purchasing likes from facebook indirectly doesn't even pay off - you need to spend a while reading up on it!
The best way to generate likes is for people to WIN items like T-Shirts or what-not if they like your page.
I do have a plan for a buy one get one free when you like and share, but I want to wait until I have a larger audience to engage with, to make the nett results greater.
Is my current method of posting in groups a good idea? are 'likes' really this difficult to build up?
Firstly, people are getting slightly more savvy when it comes to online marketing, so you need to understand how you engage your market with interesting posts that aren't just selling something. Secondly, cross promote them on other social media platforms to get an increased reach for the same effort.
Ask yourself what is the desired result, is it simply the numbers of likes, or is it actually conversions to sales as one may not be directly linked to the other... Give-aways for the 100th like/share can be good promotional mechanisms, particularly those that encourage spending at your business.
Ask yourself what is the desired result, is it simply the numbers of likes, or is it actually conversions to sales as one may not be directly linked to the other... Give-aways for the 100th like/share can be good promotional mechanisms, particularly those that encourage spending at your business.
Have being doing a bit of research and planning on this subject recently for a few clients.
Like any another marketing activity, you need to have a strategy and a target so before you think about driving up the number of likes, you need to think about why? What do you want those people who like your page to do?....click through to your website? pick up the phone and call you? buy from you....etc?
The answer to these questions will then inform the number of likes you need. You may find that it's not quantity you need but targeted likes from certain people and will also guide you on how best to get them.
Next is content. Likes will increase if you post something that interests people. Treat Facebook as you would a Press Release or Print-Advert - think about what get's published.
And then you need call-to-actions. The T-Shirt example is a good one. Anything that requires someone to do something is a call to action and including such instruction, a need to 'share' will also increase likes.
You can buy likes and pay to boost posts and this may well be an option but good content and strategic thinking will probably get you liked by the right people with greater efficiency.
HTH
Like any another marketing activity, you need to have a strategy and a target so before you think about driving up the number of likes, you need to think about why? What do you want those people who like your page to do?....click through to your website? pick up the phone and call you? buy from you....etc?
The answer to these questions will then inform the number of likes you need. You may find that it's not quantity you need but targeted likes from certain people and will also guide you on how best to get them.
Next is content. Likes will increase if you post something that interests people. Treat Facebook as you would a Press Release or Print-Advert - think about what get's published.
And then you need call-to-actions. The T-Shirt example is a good one. Anything that requires someone to do something is a call to action and including such instruction, a need to 'share' will also increase likes.
You can buy likes and pay to boost posts and this may well be an option but good content and strategic thinking will probably get you liked by the right people with greater efficiency.
HTH
callmedave said:
sorry - SWIM? whats that?
I do have a plan for a buy one get one free when you like and share, but I want to wait until I have a larger audience to engage with, to make the nett results greater.
Is my current method of posting in groups a good idea? are 'likes' really this difficult to build up?
I think he's trying to use SWMBO which is 'She Who Must Be Obeyed'.I do have a plan for a buy one get one free when you like and share, but I want to wait until I have a larger audience to engage with, to make the nett results greater.
Is my current method of posting in groups a good idea? are 'likes' really this difficult to build up?
StevieBee said:
Have being doing a bit of research and planning on this subject recently for a few clients.
Like any another marketing activity, you need to have a strategy and a target so before you think about driving up the number of likes, you need to think about why? What do you want those people who like your page to do?....click through to your website? pick up the phone and call you? buy from you....etc?
The answer to these questions will then inform the number of likes you need. You may find that it's not quantity you need but targeted likes from certain people and will also guide you on how best to get them.
Next is content. Likes will increase if you post something that interests people. Treat Facebook as you would a Press Release or Print-Advert - think about what get's published.
And then you need call-to-actions. The T-Shirt example is a good one. Anything that requires someone to do something is a call to action and including such instruction, a need to 'share' will also increase likes.
You can buy likes and pay to boost posts and this may well be an option but good content and strategic thinking will probably get you liked by the right people with greater efficiency.
HTH
Hi SB, Thanks for your comments, I wish to have customers like the page so I can use that to notify when a new product is put up on the website, products will be changing weekly so I want to let people know when new stuff is up on the website. (a bit like a press release or email shot) Like any another marketing activity, you need to have a strategy and a target so before you think about driving up the number of likes, you need to think about why? What do you want those people who like your page to do?....click through to your website? pick up the phone and call you? buy from you....etc?
The answer to these questions will then inform the number of likes you need. You may find that it's not quantity you need but targeted likes from certain people and will also guide you on how best to get them.
Next is content. Likes will increase if you post something that interests people. Treat Facebook as you would a Press Release or Print-Advert - think about what get's published.
And then you need call-to-actions. The T-Shirt example is a good one. Anything that requires someone to do something is a call to action and including such instruction, a need to 'share' will also increase likes.
You can buy likes and pay to boost posts and this may well be an option but good content and strategic thinking will probably get you liked by the right people with greater efficiency.
HTH
Understand about the call to action, I have some ideas on that too, but dont feel it is worth doing this for the ~25 people who like the page currently, would like to get the numbers to say 100, then start this. I feel the ~25 people i currently have may only bring in say 2/3 more likes, but doing it when i have 100 likes, then it could bring in 10-20 more, see what i mean? - Its a bit Chicken and Egg.
pc.iow said:
You can promote the page to reach x thousand people for very little money.
I've recently done it for less then a tenner.
Is this with the Advert feature where you choose how much you want to spend per day?I've recently done it for less then a tenner.
Will it get me likes from people relevant to the business? (Gamers, Tech heads, etc?)
Likes are totally different to exposure from paid posts/thinly veiled adverts so do not confuse the 2. Likes are the result of a customer/friend of the business entering into a relationship with your business whereby they expect and want to receive updates. The reference to paid posts is where your message gets inserted into the feed of people who match your required demographics whether they want or like you.
ETA, you *will* get more likes by posting relevant info and promoting it to your target market, but not just from spouting any old dross...
ETA, you *will* get more likes by posting relevant info and promoting it to your target market, but not just from spouting any old dross...
Edited by jep on Tuesday 19th April 17:05
Just doing something similar for a chap:
Not sure of the web mechanics of your site but start / launch a FB discount club to your existing database (code or maybe intelligent discount depending on site - shopify links effortlessly) they "join" by liking you and get an immediate x% discount and hopefully they order and create an account which you can then attach an ongoing discount to and they are linked to you via FB.
Dress the FB club up a bit with early notification of new products, competitions and "stuff" have on the website a clicky to it as well. Publicise the club on all marketing, advertising etc and keep it FRESH!
Not sure of the web mechanics of your site but start / launch a FB discount club to your existing database (code or maybe intelligent discount depending on site - shopify links effortlessly) they "join" by liking you and get an immediate x% discount and hopefully they order and create an account which you can then attach an ongoing discount to and they are linked to you via FB.
Dress the FB club up a bit with early notification of new products, competitions and "stuff" have on the website a clicky to it as well. Publicise the club on all marketing, advertising etc and keep it FRESH!
You said you wanted the likes to see info re new product launchers which is probably what you would expect.
Be aware that unless people regularly respond to your posts then them liking your page won't necessarily mean they see the posts.
Only posts with very good response rates (or that you pay for) are likely to get seen.
Find a local page you like that you haven't visited for a while and click directly on the page, changes are there will be load of content on there you have never seen in your news feed
Be aware that unless people regularly respond to your posts then them liking your page won't necessarily mean they see the posts.
Only posts with very good response rates (or that you pay for) are likely to get seen.
Find a local page you like that you haven't visited for a while and click directly on the page, changes are there will be load of content on there you have never seen in your news feed
callmedave said:
I have a page setup with ~25 'likes' (mainly my own friends) I would like to use the facebook page to drive traffic to the website and basically let them know once a new product is available.
Its aimed at the gaming community mainly, but i will also do other electronics (monitors, gadgets, toys, accessories etc)
currently i have been liking groups using my personal FB account, then either sharing a post from my business page to the group, or going to the group and creating a post with a link to the business page.
This is quite long winded and doesn't seem to gather a great deal of page 'likes'
Ive looked at guides online, but they seem to be a 'like my page and I'll like yours' which is stupid.
Im aware of 'engagement' asking questions and getting people to comment on a post, but is it worth doing that yet with only ~25 followers?
Is there a better method I can use? Ive considered paying for the likes but does this really work?
Any help appreciated!
You're wasting your time because Facebook alone isnt going to be able to get these updates to people. Quite a lot of the time, 70'ish% of the people who like your page wont see your updates for a variety of reasons, either they're looking at their newsfeed filtered, they dont have notifications or you havent interacted enough with them. Its aimed at the gaming community mainly, but i will also do other electronics (monitors, gadgets, toys, accessories etc)
currently i have been liking groups using my personal FB account, then either sharing a post from my business page to the group, or going to the group and creating a post with a link to the business page.
This is quite long winded and doesn't seem to gather a great deal of page 'likes'
Ive looked at guides online, but they seem to be a 'like my page and I'll like yours' which is stupid.
Im aware of 'engagement' asking questions and getting people to comment on a post, but is it worth doing that yet with only ~25 followers?
Is there a better method I can use? Ive considered paying for the likes but does this really work?
Any help appreciated!
Getting updates out to people is easier across a variety of platforms and you can automate that. It'd need to be opt in email, sponsored page, competition and submission to get people interacting, and then you'd need to provide constant content as well.
If you just want 250 people to get a note when you've got a new thing, get them to subscribe to a newsletter you email
andy-xr said:
You're wasting your time because Facebook alone isnt going to be able to get these updates to people. Quite a lot of the time, 70'ish% of the people who like your page wont see your updates for a variety of reasons, either they're looking at their newsfeed filtered, they dont have notifications or you havent interacted enough with them.
Getting updates out to people is easier across a variety of platforms and you can automate that. It'd need to be opt in email, sponsored page, competition and submission to get people interacting, and then you'd need to provide constant content as well.
If you just want 250 people to get a note when you've got a new thing, get them to subscribe to a newsletter you email
It's worse than that, I believe the number of people who have Liked your page who will see your pages posts will be less than 10%.Getting updates out to people is easier across a variety of platforms and you can automate that. It'd need to be opt in email, sponsored page, competition and submission to get people interacting, and then you'd need to provide constant content as well.
If you just want 250 people to get a note when you've got a new thing, get them to subscribe to a newsletter you email
I agree with Andy though. Instead of pushing to get Facebook likes, push to email address through your own website. This has a number of advantages:
- An email sign-up on your own website means you own that data. Facebook could think your violating T&Cs at anytime, delete your page and undo all your hard work. If you get email sign-ups through your own website then that data is yours to do with what you please - or at least what you've got the customer to agree that you can do.
- An email sign-up on your own website means you've successfully got that person to your website, so another opportunity to sell to them.
- Email marketing is easily the best form of digital marketing in terms of open and conversion rates.
Put up a simple maths problem which relies upon people understanding operator precedence.
Put up a picture of something with "Aren't humans great? Like if you are a human too" written on it.
Offer to enter people who like and share your page into a raffle for a fictitious Range Rover Sport.
Put up a picture of something with "Aren't humans great? Like if you are a human too" written on it.
Offer to enter people who like and share your page into a raffle for a fictitious Range Rover Sport.
What are you selling, and to what sort of market?
I imagine that Facebook B2b is no good. People working don't go to Facebook as a resource, they go to Google (Adwords)
In my own business, we are selling to the hobbyist market and Facebook is very good, especially in conjunction with Instagram and Pinterest.
The advertising is cheap as chips and shows results.
Our customers are enthusiasts who browse and buy for their own pleasure and share with friends things that they like.
That's not how business works.
I imagine that Facebook B2b is no good. People working don't go to Facebook as a resource, they go to Google (Adwords)
In my own business, we are selling to the hobbyist market and Facebook is very good, especially in conjunction with Instagram and Pinterest.
The advertising is cheap as chips and shows results.
Our customers are enthusiasts who browse and buy for their own pleasure and share with friends things that they like.
That's not how business works.
Gassing Station | Business | Top of Page | What's New | My Stuff