Retail fashion business - Help
Discussion
killah said:
I'm starting an apparel line and trying to get into local stores. What's the best way to go about it and I want the start selling asap.
Sale or return but I suggest telling your local shops your starting a social media (snapchat is on fire) campaign and targeted FB advertising initially just for your area and the early adopting retailers will get the benefit of this. So
No risk
Driven advertising
Decent margins
No lose - should get you in.
killah said:
Thanks. What about how selling to store works. As I don't make that much myself
Yet as only little quantitys. Each shirt costs me £12 and I sell for £20
It sells for £20 because you haven't built a brand, if you (even locally) get a buzz going you can charge more, I suggest you stop selling for £20 and relaunch around a localised campaign that can cost surprisingly little.Yet as only little quantitys. Each shirt costs me £12 and I sell for £20
I'm getting the impression this is new to you so why not enquire of your local business hub what social courses and vertical sales information is available.
My partner ran the fashion side of Rare Marketing if you want a free no strings chat I can ask him to call you midweek ?
killah said:
Thanks. What about how selling to store works. As I don't make that much myself
Yet as only little quantitys. Each shirt costs me £12 and I sell for £20
The margin will be too small for most retailers. A retailer buying for £12 will have to sell at £30 to make a decent margin. Unless they are going for the volume market... But at £20 you won't get the volume market unless it's a super desirable product. Try what someone else suggested, sale or return. Yet as only little quantitys. Each shirt costs me £12 and I sell for £20
My brother in law used to do this, his margin was cost+200
I think at the buy price you've got, you're going to struggle to get 42 for a t shirt unless it's something really special, so it'd make sense to look at your cost before you start looking at a retail price and outlets
The other option is to change the product to something that the market would take as a higher ticket price
I think at the buy price you've got, you're going to struggle to get 42 for a t shirt unless it's something really special, so it'd make sense to look at your cost before you start looking at a retail price and outlets
The other option is to change the product to something that the market would take as a higher ticket price
Any help would be great.
DSLiverpool said:
It sells for £20 because you haven't built a brand, if you (even locally) get a buzz going you can charge more, I suggest you stop selling for £20 and relaunch around a localised campaign that can cost surprisingly little.
I'm getting the impression this is new to you so why not enquire of your local business hub what social courses and vertical sales information is available.
My partner ran the fashion side of Rare Marketing if you want a free no strings chat I can ask him to call you midweek ?
I'm getting the impression this is new to you so why not enquire of your local business hub what social courses and vertical sales information is available.
My partner ran the fashion side of Rare Marketing if you want a free no strings chat I can ask him to call you midweek ?
If in bulk I can get the price I get them for to around £8. These are made in the uk.
andy-xr said:
My brother in law used to do this, his margin was cost+200
I think at the buy price you've got, you're going to struggle to get 42 for a t shirt unless it's something really special, so it'd make sense to look at your cost before you start looking at a retail price and outlets
The other option is to change the product to something that the market would take as a higher ticket price
I think at the buy price you've got, you're going to struggle to get 42 for a t shirt unless it's something really special, so it'd make sense to look at your cost before you start looking at a retail price and outlets
The other option is to change the product to something that the market would take as a higher ticket price
If the £8 is the cost to you then you'll need to sell them at a minimum of £16 and then they'll be retailed at £32, again, MINIMUM.
Now a £32 t shirt needs to be pretty special when you consider Primark and Tesco are punting out basics at £3 a go.
At £32 and upwards you'll be competing with Hollister, Superdry, Bench etc and I'm afraid your T shirt may well be left on the shelf.
As DS says, sale or return with an independent may be the way to go but you'll need to supply them with all sizes and designs to give it a fair crack plus marketing.
It won't be easy but if it's worth doing.
let us know how you get on.
Now a £32 t shirt needs to be pretty special when you consider Primark and Tesco are punting out basics at £3 a go.
At £32 and upwards you'll be competing with Hollister, Superdry, Bench etc and I'm afraid your T shirt may well be left on the shelf.
As DS says, sale or return with an independent may be the way to go but you'll need to supply them with all sizes and designs to give it a fair crack plus marketing.
It won't be easy but if it's worth doing.
let us know how you get on.
killah said:
If in bulk I can get the price I get them for to around £8. These are made in the uk.
I dont know if made in UK is a selling point. If it isnt, you might want to research factories in Boliviaandy-xr said:
My brother in law used to do this, his margin was cost+200
I think at the buy price you've got, you're going to struggle to get 42 for a t shirt unless it's something really special, so it'd make sense to look at your cost before you start looking at a retail price and outlets
The other option is to change the product to something that the market would take as a higher ticket price
I think at the buy price you've got, you're going to struggle to get 42 for a t shirt unless it's something really special, so it'd make sense to look at your cost before you start looking at a retail price and outlets
The other option is to change the product to something that the market would take as a higher ticket price
I'm in no way a fashion expert (my favourite item of clothing is my Berghaus fleece) but, from a look on your Instagram, I can't really see the appeal of your clothing.
On the basis of the hashtags you're using, it seems your target market are people aged 18-30 (?) and I'm struggling to see how you can expect to compete with a company like Maniere De Voir who I understand are one of the big (non-designer) brands out there at the moment for that age group.
Oh and don't search fner on the Urban Dictionary...
On the basis of the hashtags you're using, it seems your target market are people aged 18-30 (?) and I'm struggling to see how you can expect to compete with a company like Maniere De Voir who I understand are one of the big (non-designer) brands out there at the moment for that age group.
Oh and don't search fner on the Urban Dictionary...
Urban Dictionary said:
fner
a sound create to scare elderly women while biking stoned.
us: "FNER"
old lady: "arghhhhhhh"
a sound create to scare elderly women while biking stoned.
us: "FNER"
old lady: "arghhhhhhh"
killah said:
If in bulk I can get the price I get them for to around £8. These are made in the uk.
Depends where you want to sell it, and what sort of shops it is going into. Fashion stores work on a higher margin than sports stores for example. The big boys such as House Of Fraser etc. are now demanding 4-5x cost, so your £8 shirt will need to retail at £32-£40.
However, getting in to see one of the buyers is not going to be easy, most people starting up will sell to an agency who hold brands, many will carry 2 or 3 brands, some carry 6 or 7.
These guys will have a list of retailers all over the UK, many of which will work on a margin of around 2.7-3.2x, they will want to take 10-20% of all sales, however, what are you wanting/needing to make on them?
Obviously £8 gives you no profit.
I would guess if you are making them for £8, you need to look at selling them for £15, an agent will sell for maybe £17, and then a retailer will mark it up at 2.7x, so £45.
Is your supplier reliable? If he delivers after your agreed 30 days delivery period will you be able to give retailers a 25% discount? or swallow any cancelled orders for late delivery?
Also, remember you will be selling 7-10 months before delivery, you will then need to give the retailers 60 days credit and expect to get paid in 120 days being realistic.
If it were me, I would consider setting up a website, and doing as much social media advertising as you can.
Gone are the days of sending product into stars in the hope they will wear it, if you don't pay them it will get thrown.
Get the product on some form of celebrity. Be that Geordie shore, U.K. Rapper, footballer etc
I would try and make it quite hard to get hold of and create a want and desire for any product.
Look at the clothing company Trapstar and Benjart who have both done very well with creating a demand for their product to get a buzz about it.
I wouldn't be bothered about going into shops to much. I would want it coming via my website.
I would try and make it quite hard to get hold of and create a want and desire for any product.
Look at the clothing company Trapstar and Benjart who have both done very well with creating a demand for their product to get a buzz about it.
I wouldn't be bothered about going into shops to much. I would want it coming via my website.
JimmyConwayNW said:
It isn't. More and more platforms for celebrity exposure and a lot of up and coming bloggers,minor Celebs etc are already exposed to huge amounts of people.
Seen it done first hand across several clothing companies.
I have tried this way. And iv never had a reply from any. Seen it done first hand across several clothing companies.
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