Advertising on Company Car
Advertising on Company Car
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Discussion

Jem0911

Original Poster:

4,415 posts

231 months

Monday 31st October 2016
quotequote all
A question arrose this morning in the office.
In the absence of a reply from the accountant I wonder if I could ask the seemingly limitless knowledge of Pistonheads.

My next Company car might have the company logos on it for advertising purposes as they sponsor me at a sporting hobby I participate in.

Will that effect my CCT liability?

Simpo Two

92,989 posts

295 months

Monday 31st October 2016
quotequote all
Jem0911 said:
My next Company car might have the company logos on it for advertising purposes as they sponsor me at a sporting hobby I participate in.
Ah I've worked this out. So they say - 'In return for giving you money (sponsoring your hobby), the comapny car we let you drive will carry our logo to advertise ourselves'?

Jem0911

Original Poster:

4,415 posts

231 months

Monday 31st October 2016
quotequote all
Simpo Two said:
Ah I've worked this out. So they say - 'In return for giving you money (sponsoring your hobby), the company car we let you drive will carry our logo to advertise ourselves'?
Its not quite how the conversation went no.............
Whilst looking into my next car it transpire that the tax liability is 10% higher.
The conversation was in relation to limiting that liability.

Eric Mc

125,791 posts

295 months

Monday 31st October 2016
quotequote all
What specific expense do you want to offset against your business profit?

Jem0911

Original Poster:

4,415 posts

231 months

Tuesday 1st November 2016
quotequote all
Eric Mc said:
What specific expense do you want to offset against your business profit?
Sorry I don't understand.
We were discussing that if we had company logos on my next company car would that effect the amount of company car tax I pay each month?


Jem0911

Original Poster:

4,415 posts

231 months

Tuesday 1st November 2016
quotequote all
Jem0911 said:
Eric Mc said:
What specific expense do you want to offset against your business profit?
Sorry I don't understand.
We were discussing that if we had company logos on my next company car would that effect the amount of company car tax I pay each month?
I am quite happy to pay the increased tax as I need a larger car than my current car, but it was suggested that there maybe an allowance reference advertising.

Eric Mc

125,791 posts

295 months

Tuesday 1st November 2016
quotequote all
Understood.

My question - why should it?

Are you assuming that putting logos on the car magically transforms the car into an asset that is no longer subject to a taxable Benefit in Kind?

Merely putting signage on a vehicle has no effect whatsoever. You would have to make the car a fully non-personal use vehicle i.e. not even CAPABLE of being used for ANY non business related journeys.

You SHOULD be able to reclaim the cost of having the signage applied as a legitimate "advertising" cost though - which was what I was hinting at.

Jem0911

Original Poster:

4,415 posts

231 months

Tuesday 1st November 2016
quotequote all
Eric Mc said:
Understood.

My question - why should it?

Are you assuming that putting logos on the car magically transforms the car into an asset that is no longer subject to a taxable Benefit in Kind?

Merely putting signage on a vehicle has no effect whatsoever. You would have to make the car a fully non-personal use vehicle i.e. not even CAPABLE of being used for ANY non business related journeys.

You SHOULD be able to reclaim the cost of having the signage applied as a legitimate "advertising" cost though - which was what I was hinting at.
Ah I see understood thank you.

Yes the assumption was that it may lessen the taxable liability.
Clearly not which is a bummer as it looks a fair chunk more cash monthly for the next car.


Eric Mc

125,791 posts

295 months

Tuesday 1st November 2016
quotequote all
How a company car or any other vehicle is categorised for taxable benefit in kind purposes is based on how it is used in the business, not the paint scheme it wears.

Amateurish

8,286 posts

252 months

Tuesday 1st November 2016
quotequote all
Have you thought about getting a more efficient car e.g. plug in hybrid or similar?

Eric Mc

125,791 posts

295 months

Tuesday 1st November 2016
quotequote all
Or a dedicated commercial vehicle?

Fastpedeller

4,371 posts

176 months

Tuesday 1st November 2016
quotequote all
Amateurish said:
Have you thought about getting a more efficient car e.g. plug in hybrid or similar?
Maybe better from a tax angle, but it's questionable whether they are really betrer for the environ. Have to look at total picture, not just one or 2 simple figures, the damage caused creating one of these beasts is huge.

Jem0911

Original Poster:

4,415 posts

231 months

Tuesday 1st November 2016
quotequote all
Thanks guys.

Yes I have looked at a commercial type Pick up but yet to find one refined enough for the 50000 miles I cover annually. I am going to test the VW Amorak.

I have just had a quote on the X5 hybrid but think the overall MPG will not be attractive to the company as a running cost as it only does 17 miles on its battery power then its a two litre petrol with a realistic 35mpg return.

Amateurish

8,286 posts

252 months

Tuesday 1st November 2016
quotequote all
Outlander PHEV?

Jem0911

Original Poster:

4,415 posts

231 months

Tuesday 1st November 2016
quotequote all
Amateurish said:
Outlander PHEV?
Have considered it, but its too small.
Another reason for the larger 4x4 style need is my hips hurt after a trip in the current 520 and not in the more upright weekend car I have.
Hence the need for the larger 4x4 cars.

Bristol spark

4,510 posts

213 months

Tuesday 1st November 2016
quotequote all
Jem0911 said:
Thanks guys.

Yes I have looked at a commercial type Pick up but yet to find one refined enough for the 50000 miles I cover annually. I am going to test the VW Amorak.

I have just had a quote on the X5 hybrid but think the overall MPG will not be attractive to the company as a running cost as it only does 17 miles on its battery power then its a two litre petrol with a realistic 35mpg return.
Commercial Discovery, And put the rear seats back in.....

JM

3,170 posts

236 months

Tuesday 1st November 2016
quotequote all
Bristol spark said:
Jem0911 said:
Thanks guys.

Yes I have looked at a commercial type Pick up but yet to find one refined enough for the 50000 miles I cover annually. I am going to test the VW Amorak.

I have just had a quote on the X5 hybrid but think the overall MPG will not be attractive to the company as a running cost as it only does 17 miles on its battery power then its a two litre petrol with a realistic 35mpg return.
Commercial Discovery, And put the rear seats back in.....
If 35mpg in an X5 isn't attractive to the accounts dept then I doubt the 30mpg from the D4 would be any more attractive.



Amateurish

8,286 posts

252 months

Wednesday 2nd November 2016
quotequote all
Jem0911 said:
Have considered it, but its too small.
Another reason for the larger 4x4 style need is my hips hurt after a trip in the current 520 and not in the more upright weekend car I have.
Hence the need for the larger 4x4 cars.
50000 miles per annum in a car bigger than that is going to cost you or your company or both a lot of money.

Jem0911

Original Poster:

4,415 posts

231 months

Wednesday 2nd November 2016
quotequote all
Amateurish said:
50000 miles per annum in a car bigger than that is going to cost you or your company or both a lot of money.
Yes.